Nested Applications

Nested Applications

Tracks: titulo

How media firms and institutions can become more trustworthy

The conference will examine the key question of How media firms and institutions can become more trustworthy. It aims to contribute to the academic conversation about trust and we hope that scholars will examine a range of topics related to media trust including:

Nested Applications


  • Leadership and trust
  • Trust media management
  • Management, Trust, Talent, and Human Resources in Media Companies
  • Trust in native digital media and legacy media brands
  • Audience listening as way to increase trust
  • KPIs for trust
  • Subscription-based television sources and trust
  • Creativity, innovation and trust
  • Reputation in media companies
  • Trust and sustainability of media companies


  • The role of trust in branding, marketing and co-creation
  • Social media, fake news, misinformation
  • Internal communication and trust building: how to generate, attract and retain talent
  • Trust, big data and artificial intelligence in the new world of media and entertainment
  • Quality in audience research and trust measurement
  • Influencers and trust
  • Trust and quality in content production
  • Trust in advertising supported media vs subscription media


We also welcome paper proposals beyond the conference theme that address theoretical reflections or empirical findings being of relevance to contemporary media management scholarship.