Detalle Publicación

Bridging the void: science communication videos for sustainable whale watching

Autores: Finkler, W. (Autor de correspondencia); Higham, J. E. S.; León Anguiano, Bienvenido; Aitken, R. E.
Título de la revista: INTERNATIONAL JOURNAL OF SCIENCE EDUCATION. PART B: COMMUNICATION AND PUBLIC ENGAGEMENT
ISSN: 2154-8455
Volumen: 9
Número: 4
Páginas: 312 - 326
Fecha de publicación: 2019
Resumen:
This study focuses on the role of science communication for sustainable whale watching management. It uses a pragmatic mixed-method approach to present a critical analysis of the potential role of science communication videos to manage participant expectations. Drawing on 30 years of science research on whale watching the empirical study produces an original science communication video. The video was then tested empirically (N?=?1698) employing an experimental Test and Control group design. The results highlight that science communication videos can serve as educational management tools for sustainable tourism, and influence people towards responsible whale watching behavior. Furthermore, the results are a clarion call to increase visual research methods in science communication studies in response to our rapidly changing media-environment.