Detalle Publicación


Data management in the Spanish media groups: the GDPR

Libro: La realidad audiovisual como nuevo vehículo de comunicación
Lugar de Edición: Barcelona
Editorial: Gedisa
Fecha de publicación: 2018
Página Inicial - Final: 379 - 391
ISBN: 978-84-17341-96-1
Resumen: In this paper, we will analyse whether Spanish media groups are ready to apply GDPR being clear in the information addressed to the public. We will focus on the biggest media groups. On September 28, 2017, all their websites were reviewed to see if they contained the terms of use (¿aviso legal¿ in Spanish), and a privacy or personal data protection policy. The content categories are established using a priori coding (Wimmer & Dominick, 2011), taking into account the GDPR terminology. The purpose is to determine whether the data protection information given in the websites of these media groups complies with the GDPR. Besides the content analysis, we will interview marketing and strategic directors of some of the media groups to find out the relevance that they give to the personal data protection and the steps they expect to take, in the case they care about this point. Attending the results of the content analysis and the interviews, our goal is providing recommendations in the data management for media. The data is becoming more and more relevant, and the media cannot be oblivious to this fact.