Nuestros investigadores

Beatriz Gómez Baceiredo

Publicaciones científicas más recientes (desde 2010)

Autores: Carrasco, JM, (Autor de correspondencia); Gómez Baceiredo, Beatriz; Navas, Alejandro; et al.
Revista: PLOS ONE
ISSN 1932-6203  Vol. 14  Nº 1  2019 
Background Lack of social awareness is a major barrier to the development of palliative care. Mass media influences public opinion, and frequently deal with palliative care contributing to its image and public understanding. Aim To analyse how palliative care is portrayed in Spanish newspapers, as well as the contribution made by the press to its social representation. Design Based on criteria of scope and editorial plurality, four print newspapers were selected. Using the newspaper archive MyNews (, articles published between 2009 and 2014 containing the words "palliative care" or "palliative medicine" were identified. Sociological discourse analysis was performed on the identified texts on two levels: a) contextual analysis, focusing on the message as a statement; b) interpretative analysis, considering the discourse as a social product. Results We examined 262 articles. Politician and healthcare professionals were the main representatives transmitting messages on palliative care. The discourses identified were characterised by: strong ideological and moral content focusing on social debate, strong ties linking palliative care and death and, to a lesser degree, as a healthcare service. The messages transmitted by representatives with direct experience in palliative care (professionals, patients and families) contributed the most to building a positive image of this healthcare practice. Overall, media reflect different interests in framing public understanding about palliative care. Conclusion The knowledge generated about how palliative care is reflected in the printed media may help to understand better one of the main barriers to its development not only in Spain, but also in other contexts.
Autores: Gómez Baceiredo, Beatriz; Rodríguez, Natalia;
ISSN 1139-8124  Nº 98  2017  págs. 16 - 21
Autores: Carrasco, JM; García, M.; Navas, Alejandro; et al.
Revista: PLOS ONE
ISSN 1932-6203  Vol. 12  Nº 10  2017  págs. e0184806
Introduction The goal of palliative care (PC) is to improve the quality of life of terminal stage patients and their families. The subject frequently appears in the mass-media and this helps create a socially accepted identity. The aim of this study is to describe and analyse PC related news items appeared in the Spanish written media. Methodology A descriptive cross-sectional study was designed. Considering diffusion, scope and the range in editorial policy criteria, four printed newspapers (PN) were selected, together with four exclusively digital media sources (DM). Through Mynews, a newspaper content depository, and the search tool for each DM website, articles published between 2009 and 2014 which included the terms "palliative care" and "palliative medicine" were sought. A questionnaire was created to characterise each article identified and a descriptive analysis was undertaken. Results A total of 627 articles were identified, of which 359 (57%) were published in PN (42% in the printed editions -PE- 16% in their online editions -OE-) and 268 (43%) in DM. In general, they appeared mainly in sections concerning Health (23%), Culture and Society (18%) and General/Home News (15%). In PE, just 2% were found in the Health section and nearly 70% in Culture and Society and General/Home News. Most of the articles were informative in nature and contained socio-political messages (90%). Statements by PC professionals were found in 35% of the articles and by politicians in 32%. The most frequent content was related to facing end of life (74%) and patient quality of life (70%). Conclusions The Spanish written media reflects the socio-political interest aroused by PC. Nevertheless, messages circulating about PC do not describe professional practice, or the contribution of the same for patients. Content more in line with the clinical practice might help contribute to the development of this new area of medicine.
Autores: Rodríguez, Natalia; Gómez Baceiredo, Beatriz;
ISSN 1062-726X  Vol. 29  Nº 1  2017  págs. 16 - 37
This research concentrates on Teresa Dorn's contributions to the history/ herstory of public relations through the analysis of her first 20 years in the profession, 15 of which were devoted to making Burson-Marsteller a prominent multinational company in Spain and Europe. The study explores the process of how Burson-Marsteller became one of the top consultancies in a country with a newly established democracy through the report of a life history. This methodology leads to a better understanding of when, why, and how the first international consultancy was settled in Spain and succeeded under the guidance of an American female practitioner.
Autores: Álvaro Pérez Álvarez; Gómez Baceiredo, Beatriz; Martínez Illán, Antonio;
ISSN 1134-1629  Vol. 23  Nº 2  2017  págs. 1351 - 1368
La biografía se introdujo en el periodismo de manera natural a través de los géneros retratísticos. En el siglo XIX, lo biográfico era un contenido sobre todo didáctico que se importaba de la historia o la literatura sin apenas modificaciones. Ya en el siglo XX, fue adaptándose poco a poco a las necesidades y peculiaridades de los incipientes y siempre cambiantes géneros periodísticos, buscando la actualidad de sus protagonistas o introduciendo progresivamente la vida privada y el carácter como contenido biográfico. Este artículo estudia la presencia, forma y contenido de los géneros retratísticos en unas publicaciones y una época claves en esta transformación de lo didáctico a lo periodístico: las revistas gráficas Estampa y Crónica, desde el inicio de la II República española y hasta el comienzo del Guerra Civil.
Autores: Rodríguez, Natalia; Gómez Baceiredo, Beatriz;
Revista: Sphera Pública
ISSN 1180-9210  Nº 11  2011  págs. 69 - 91
Autores: Gómez Baceiredo, Beatriz;
Libro:  Estrategias argumentativas en el discurso periodístico
2010  págs. 51 - 68
Autores: López Pan, Fernando; Gómez Baceiredo, Beatriz;
Libro:  Periodismo literario: naturaleza, antecedentes, paradigmas y perspectivas
2010  págs. 21 - 40