Nuestros investigadores

María Eugenia Josa Martínez

Publicaciones científicas más recientes (desde 2010)

Autores: Josa Martinez, E; Antón, Javier; Villanueva, María;
ISSN 2340-177X  Nº 6  2018  págs. 77 - 91
Autores: Josa Martinez, E, (Autor de correspondencia); Villanueva, María;
Revista: ESTOA
ISSN 1390-7263  Vol. 6  Nº 10  2017  págs. 91 - 100
Between 1959 and 1964, Javier Carvajal architectural team built thirteen boutiques for Spanish fashion firm Loewe. The innovative design of the boutiques was part of a period of renewal and makeover of the brand, boosted by the cultural modernization that was taking place in Spain. It was at this point when collaborations between architects, artists and fashion entrepreneurs such as Carvajal and Loewe started to increase, as a way to transform entirely the boutiques, products, commercial strategies and corporate image of the brand as a whole. A critical analysis of the boutiques is crucial to get to know the strategies Javier Carvajal used in his designs for Loewe. It is known, for example, that Carvajal transformed Loewe's boutique located in Serrano Street (Madrid) into an exhibition hall in order to present the new products of the firm as true fashion masterpieces. This and other examples are showcased in this article, which aims to produce a methodological way to analyse the architecture of shops based in Carvajal and Loewe's work.
Autores: Josa Martinez, E; Villanueva, María;
Libro:  Fashion Education for the future: sustainable development in social, economic, environmental, cultural and geographic dimensions
2017  págs. 121 - 125
Autores: Josa Martinez, E; Villanueva, María;
Libro:  Digital Development in the Fashion Industry: Communication, Culture and Business
2014  págs. 165 - 175