Sociedad y comunicación digital

Autores: Novoa Jaso, María Fernanda; Serrano Puche, Javier

Título: La audiencia de The Newsroom (HBO) en España: perfiles, identificación y roles periodísticos

Revista: ESTUDIOS SOBRE EL MENSAJE PERIODISTICO

ISSN: 1134-1629 Vol.29 N° 1 2023 págs. 195 - 208

Resumen

Este artículo presenta los resultados de una encuesta realizada a 719 seguidores de The Newsroom (HBO) en España. El estudio examina la identificación con los personajes favoritos y el reconocimiento de roles periodísticos en la ficción audiovisual. Los resultados presentan seis perfiles diferenciados de fans en función de su opinión sobre la serie (realista, idealista, critica o didáctica) y su ocupación laboral (comunicadores, estudiantes o público general). Entre los seguidores, que tienen una implicación emocional fuerte y positiva con la serie, predomina la percepción de que ésta ofrece una visión idealizada de la profesión. Los roles más reconocidos en el relato serial son los de periodista participativo, periodista como perro guardián y movilizador de la ciudadanía.
Autores: Fernández Vallejo, Ana María

Título: Visual strategies of sustainability communication on corporate webpages. A critical multimodal discourse analysis in the hospitality sector

Revista: IBERICA

ISSN: 1139-7241 Vol.45 2023 págs. 109 - 137

Resumen

Tomando como marco de estudio la comunicación corporativa digital, el análisis del discurso multimodal y las teorías de legitimación y relevancia, este trabajo analiza cómo las cadenas hoteleras utilizan los recursos visuales para representar sus estrategias de sostenibilidad en sus sitios web. El análisis del corpus incluye 330 imágenes (fotografías y logos) de las cinco cadenas hoteleras más sostenibles según Sustainability Yearbook 2022. Estas imágenes se han descargado manualmente de los sitios web corporativos en inglés y, en concreto, de las secciones relacionadas con la sostenibilidad. El procedimiento de investigación, desde una perspectiva cuantitativa y cualitativa, responde a las siguientes preguntas: ¿¿qué ve el espectador?¿ (Q1), ¿¿qué representan las imágenes en relación con las cuatro dimensiones de sostenibilidad?¿ (Q2) y ¿¿cómo se utilizan dichos elementos visuales para transmitir las diferentes dimensiones de la sostenibilidad?¿ (Q3). Los resultados obtenidos muestran que las cadenas hoteleras prefieren fotografías de personas para evocar la dimensión humana; las fotografías de la naturaleza, que serían las más esperables, solo alcanzan el tercer lugar. Dado que la comunicación de la sostenibilidad es un área de investigación compleja, la contribución de este trabajo es doble: por un lado, pretende ser una aportación a los estudios de comunicación de la sostenibilidad desde una perspectiva multimodal; por otro, tiene como objetivo presentar una herramienta metodológica para analizar críticamente el discurso de la sostenibilidad como práctica discursiva digital multimodal.
Autores: Zozaya Durazo, Luisa Dolores (Autor de correspondencia); Feijoo-Fernández, B.; Sádaba Chalezquer, Charo

Título: The role that influencers play in consumption decisions made by Spanish minors

Revista: DOXA COMUNICACION

ISSN: 1696-019X N° 36 2023 págs. 401 - 413

Resumen

In a context of growing influencer marketing, it is important to question the role influencers play in the consumption decisions of minors. The special rapport that these content creators are able to create with their followers establishes a framework of credibility that also applies to their publications for commercial purposes. From a qualitative perspective using 12 focus groups, the aim has been to delve into the relationship between influencers and minors between the ages of 11 and 17 who live in Spain, in order to discover the perception and collective imagination of adolescents regarding their relationship with influencers and the commercial implications that this relation entails. The findings reveal that the link developed between the minor and the influencer has a direct impact on the level of credibility bestowed on commercial publications, which is directly dependent on the type of influencer; minors do not object to an influencers commercial collaborations as long as the resulting content is useful or entertaining and has a connection to the profession or lifestyle of the content creator who promotes it. On the other hand, unlike adolescents, the youngest participants demand interaction with their idols.
Autores: Arrese Reca, Ángel (Autor de correspondencia); Vara Miguel, Alfonso

Título: The ignoring of "people" in the journalistic coverage of economic crises. The housing bubble and the Euro crisis in Spain

Revista: JOURNALISM PRACTICE

ISSN: 1751-2786 Vol.17 N° 5 2023 págs. 930 - 947

Resumen

Taking the case of Spain as example, this article aims to answer the question about the degree to which the problems and concerns of ordinary citizens were included in the press coverage on the boom and the crash of the real estate bubble, and around the economic problems related to the euro crisis. The objective is to determine whether people were a main actor -as agent and/or victim- in the coverage of the crisis, and the degree to which the different nature of the crises and the diverse orientations of the newspapers affected this coverage. In contrast with the idea of a rise of ordinary people as actors in everyday news coverage, the content analysis confirms the hypothesis that people played a very marginal role in the journalistic coverage of both crises. It also confirms that the "silence" of people in the economic coverage did not depend on the ideological or thematic focus of the newspapers under research. The findings also contextualize the ignoring of "people" in the journalistic coverage of economic crises within the silence of traditional media on the connection between the economic crisis and the intense social indignation, which was the breeding ground for political populisms.
Autores: Pérez Latre, Francisco Javier (Autor de correspondencia); Sádaba Chalezquer, Charo; Bringué Sala, Javier

Título: Journalists in media companies: proposals for an anthropology of their work

Revista: CHURCH, COMMUNICATION AND CULTURE

ISSN: 2375-3234 Vol.8 N° 1 2023 págs. 43 - 58

Resumen

The crisis triggered by the effects of Covid-19 has created a new context for work among journalists. High unemployment rates in Europe, particularly worrying among the youth, are yet another reason to think about working conditions in the media sector, which has been considered crucial to the health of democratic societies. The practice of communication professions has privileged activity, production, and fast publication, which now takes place in multiple media, mobile and social platforms. According to different research, distrust in media content seems to be growing. Is there a relationship between these two problems? Are there ways in line with the anthropology of work that could help to regain trust? The academic literature has studied the crisis of trust in institutions and has also explored the work of journalists. However, there are not many studies that bridge the structural crisis of trust in the media and the working conditions of professionals. This article seeks to contribute to alleviating this gap. It proposes three possible lines of argument to develop the anthropological keys to the work of journalists: a recovery of time, making research the working method; a primacy of audiences; and a need to stress the personal growth of professionals.
Autores: Sangil, L. (Autor de correspondencia); Campos-Freire, F.; Pérez Latre, Francisco Javier

Título: Monetization of digital newspapers: experimentation with brand extension and buying influence

Revista: PROFESIONAL DE LA INFORMACION

ISSN: 1699-2407 Vol.32 N° 1 2023

Resumen

With digitization, journalistic companies tested out different ways of creating value through the capabilities that technology provides. Online newspapers applied the experience they had with their print versions to brand extensions, aiming to build revenue models that went beyond the classic models for advertising and charging for content. Their goal was to leverage brand value by expanding their name to a new product. This study focuses on Unidad Editorial, which undertook various initiatives testing the power of the digital brand elmundo.es and expanding the boundaries of the business. We use information obtained from 23 semistructured in-depth interviews with executives from the early days of their online business to the present, providing a comprehensive picture. Elmundo.es's experimentation with brand extensions and other non-advertising revenue sources helps us understand digital media's shift towards charging for content -which the Covid-19 pandemic provided a favorable environment for- in their search for alternatives to compensate for the decline in advertising revenue. New brand extension projects, for which brand strength and consistency with the original product are determinative, remain open. In addition, these new practices will be subject to the journalistic companies' investment capabilities.
Autores: Valenzuela Tábora, K. (Autor de correspondencia); Rodríguez Virgili, Jordi; López Pan, Fernando

Título: El populismo en las campañas electorales: análisis de los spots en las elecciones presidenciales de 2015 y 2019 en Guatemala

Revista: REVISTA DE COMUNICACION

ISSN: 1684-0933 Vol.22 N° 1 2023 págs. 435 - 474

Resumen

La democracia liberal experimenta actualmente un desapego ciudadano del que forma parte el populismo, un fenómeno especialmente presente en los países latinoamericanos. Sin embargo, la tesis de que el populismo caracteriza la política en Latinoamérica todavía necesita estudios micro en países concretos. En este artículo, se ofrece una definición operativa de populismo, se propone un código de análisis que recoge las características principales de este fenómeno y se aplica a los spots de los candidatos que llegaron a la segunda y definitiva vuelta en las últimas dos elecciones presidenciales de 2015 y de 2019 en Guatemala. Los resultados confirman la presencia del populismo en los spots, pero la ausencia de algunos de los rasgos lleva a plantear unas campañas de populismo mitigado. Al mismo tiempo, no todos los candidatos recurren a él con la misma intensidad.
Autores: Rodríguez Virgili, Jordi (Autor de correspondencia); Sierra Iso, Aurken; Serrano Puche, Javier

Título: Professional roles and functions of journalism: expectations and trust of Spaniards

Revista: VIVAT ACADEMIA

ISSN: 1575-2844 N° 156 2023 págs. 24 - 46

Resumen

The idea that journalistic work is crucial to the proper functioning of society is deeply rooted in academic and professional circles. However, the profound changes brought about by the digitalisation of the public sphere lead us to question whether this relevance is still present in the daily lives of citizens. For this reason, this research analyses Spaniards' perceptions of the importance of journalism, their trust in news and their assessment of how journalism fulfils its functions. It also examines whether there are differences in these issues between users whose main sources of information are traditional media (print, radio and television) and those who get their information from digital sources (digital media and social networks). The study is based on surveys conducted by YouGov for the Reuters Institute Digital News Report (DNR) in 2019, 2020 and 2021 among a panel of around 2,000 Spanish digital users. Participants are adult internet users who have consumed news in the last month and are representative of the online population in terms of socio-demographic and geographic criteria. The results show that Spanish users whose main sources of information are traditional media tend to value the fulfilment of journalistic roles (disseminating information, interpreting it, and monitoring power) and trust the news more than those who get their information from digital sources. However, these digitalists attach more importance to journalism than traditionalists (70.6% consider it extremely or very important compared to 59% of those who get their information from traditional media). Part of the distrust expressed by digital users is due to the degree to which it fulfils the functions traditionally attributed to journalism. As they feel that they are less well fulfilled, digital journalists have less confidence in a task that they consider important. Finally, Spaniards believe that the media should report with plurality (76%), neutrality (70%) and fairness (62%), although there are no clear patterns between the two types of users.
Autores: Sádaba Chalezquer, Charo (Autor de correspondencia); Salaverría Aliaga, Ramón

Título: Combatir la desinformación con alfabetización mediática: análisis de las tendencias en la Unión Europea

Revista: REVISTA LATINA DE COMUNICACION SOCIAL

ISSN: 1138-5820 N° 81 2023 págs. 17 - 33

Resumen

Introducción: La desinformación se ha convertido en un problema clave para las sociedades democráticas contemporáneas. Para contrarrestar esta amenaza, las autoridades públicas de numerosos países han puesto en marcha diversas iniciativas legales, tecnológicas y educativas. Este artículo aporta una revisión bibliográfica y de textos legales, que evidencia la importancia creciente otorgada por la Unión Europea a la alfabetización mediática. Metodología: Mediante revisión documental, se examinan informes y textos legales europeos y de países de la UE, con el fin de evaluar el grado de relevancia que se asigna a la alfabetización mediática para luchar contra la desinformación. Resultados: El análisis comprueba una presencia recurrente de la alfabetización mediática como una de las medidas necesarias para combatir la desinformación en el territorio europeo. Discusión y conclusiones: Más allá de simples soluciones tecnológicas y legales para combatir la desinformación, se comprueba que la Unión Europea apuesta por co-responsabilizar a la ciudadanía, mediante políticas de promoción de la alfabetización mediática. Se consolida, en definitiva, un modelo de lucha contra la desinformación basado en un conjunto de soluciones multinivel.
Autores: Sierra Iso, Aurken; Serrano Puche, Javier (Autor de correspondencia); Rodríguez Virgili, Jordi

Título: Perceptions of journalism and trust in news among traditionalist and digitalist media users: A comparative analysis of Denmark, Spain and USA

Revista: ANALISI. QUADERNS DE COMUNICACIO I CULTURA

ISSN: 0211-2175 Vol.68 2023 págs. 7 - 25

Resumen

This study analyses trust in news and the relevance granted to journalism by different user profiles in three countries (Denmark, Spain and the United States), each from a different media system as identified by Hallin and Mancini (2004). For this research we used two online surveys (2019, 2020) carried out by the Reuters Institute with more than 2000 people in each country. Our results show that users who consume news through newspapers, radios and television trust news more than those whose main source of information are digital devices. Traditionalist users also have a higher degree of satisfaction with the classic functions of journalism: making the powerful accountable (adversarial function), disseminating current information (disseminating function) and explaining current events to the public (interpretative function). There are differences between countries, especially in the evaluation of the adversarial function. Spaniards, who belong to the polarized pluralist system, are the ones who worst value its fulfilment among their country¿s media.
Autores: Zozaya Durazo, Luisa Dolores; Feijoo Fernández, B.; Sádaba Chalezquer, Charo

Título: El papel de los influencers en las decisiones de consumo de los menores españoles

Revista: DOXA COMUNICACION

ISSN: 1696-019X N° 36 2023 págs. 401 - 413

Resumen

En un contexto donde el marketing de influencia crece, es relevante cuestionarse por el rol que juegan los influencers en las decisiones de consumo de los menores. La especial cercanía que estos creadores de contenido son capaces de generar con sus seguidores, puede establecer un marco de credibilidad que se extienda también a sus publicaciones con fines comerciales. Desde una perspectiva cualitativa y mediante la realización de 12 grupos focales se planteó ahondar en la relación entre influencers y menores en España con el fin de conocer la percepción y el imaginario de los adolescentes sobre su relación con los influencers y las implicaciones comerciales que dicha relación supone. Los hallazgos del estudio desvelan que el vínculo desarrollado entre el menor y el influencer incide directamente en el nivel de credibilidad otorgado a las publicaciones comerciales, algo que depende directamente del tipo de influencer; los menores no rechazan las colaboraciones comerciales del influencer siempre y cuando el contenido resultante sea útil o entretenido y guarde una conexión con la profesión o el estilo de vida del creador de contenido que lo promocione. Por otra parte, los más pequeños, a diferencia de los adolescentes, demandan una interacción con sus referentes.
Autores: Etayo Pérez, Cristina; Bayo-Moriones, A. (Autor de correspondencia); Sánchez-Tabernero Sánchez, Alfonso

Título: The growth of the offer and the perceptions of television content quality

Revista: JOURNAL OF MEDIA BUSINESS STUDIES

ISSN: 1652-2354 Vol.20 N° 1 2023 págs. 1 - 26

Resumen

This article examines the evolution of the attitudes of Spanish viewers to television from 2008 to 2016. This has been a period of time characterised by a substantial increase in the number of television channels. More specifically, the analysis is focused on audience satisfaction, perceptions of content quality and moral and pragmatic concerns. The data used in the empirical analysis come from three rounds of a survey conducted in 2008, 2012 and 2016. The size of the sample is 1,000 respondents for each year. The findings suggest that the attitudes to television have remained very stable in spite of the changes in the growth of the offer and technological upgrading.
Autores: Medina Laverón, Mercedes; Etayo Pérez, Cristina; Serrano Puche, Javier

Título: Categorías de confianza para los informativos televisivos e indicadores para su medición: percepciones de grupos de interés en Alemania, España e Italia

Revista: REVISTA MEDITERRANEA DE COMUNICACION

ISSN: 1989-872X Vol.14 N° 1 2023 págs. 307 - 324

Resumen

El objetivo de este artículo es evaluar críticamente el método empleado para elaborar un Sello de Calidad que permita distinguir los medios por la confianza que generan en sus audiencias. Tras una revisión de la literatura, se han identificado las dimensiones e indicadores que hacen que un informativo de televisión pueda ser percibido como de calidad. Para confirmar que las categorías e indicadores eran pertinentes para la industria europea, se aplicó el método Delphi y se consultó a más de 200 expertos en España, Italia y Alemania, pertenecientes a diferentes grupos de interés del sector (académicos, anunciantes, representantes de la audiencia, reguladores, periodistas, ONGs y ejecutivos de medios). De las tres categorías asociadas a la calidad de los productos informativos (relativos a los editores, a los profesionales y a la elaboración de los contenidos), los entrevistados consideran que la existencia de procedimientos adecuados para elaborar las noticias, profesionales cualificados y con recursos son los más importantes. Aunque existen algunas diferencias en las percepciones sobre la calidad informativa entre los diversos `stakeholders¿ y según su nacionalidad, la necesidad de una acreditación externa que reconozca el buen trabajo periodístico y asegure que el producto informativo reúne los cánones de calidad exigibles de las buenas prácticas profesionales permanece como un requisito para unos medios de comunicación al servicio de la sociedad democrática.
Autores: Vara Miguel, Alfonso (Autor de correspondencia); Sádaba Chalezquer, Charo; Negredo Bruna, Samuel; et al.

Título: Revenue diversification strategies of online news organisations: subscriptions and memberships

Revista: PROFESIONAL DE LA INFORMACION

ISSN: 1699-2407 Vol.32 N° 2 2023 págs. e320205

Resumen

The funding model crisis for newspapers is a matter of public concern; and it is not only a business issue, but also a social and political one, as news organisations are considered to have an irreplaceable function in democratic systems. Technological and social changes have transformed the business model of news organisations so that, in a digital scenario with a strong competition for consumers¿ attention, they have had to diversify their portfolio of income streams. In such a context, this study analyses the state of the diversification of revenue streams in the Spanish digital media market, using the available data from the total universe of digital media in the country. The article focusses on the two most common revenue streams related to user payment -subscriptions and memberships- and analyses the importance of four variables in this diversification of revenue strategies: their nature (digital native versus traditional), thematic scope (general versus specialised), territorial scope (local versus national), and the type of organisation that promotes it (traditional, new, or independent groups). The data obtained suggest that there are no universal formulae in the implementation of payment models for Spanish digital media. Specifically, there are significant differences in the revenue models between native and non-native digital media. Thus, payment strategies are more prevalent among non-native digital media than among native media. Furthermore, the non-native media that have opted for paid models tend to diversify their sources of income more than the non-native ones based on free model. Additionally, data show that paywalls and memberships are more usual among specialised non-native digital media and generalist native outlets. Also, payments are more often required by local and regional media than national outlets. From the ownership point of view, although the main Spanish media corporations are developing their revenue models, the pay-per-content model is also quite extended among organisations, associations, and foundations not linked with the traditional publishing groups. This study, due to its exhaustiveness, dimensions, and novelty, identifies in detail the current state of the implementation of the pay model for digital media in Spain, which can help and facilitate media managers in their decision-making.
Autores: Salaverría Aliaga, Ramón; Martínez Costa Pérez, María del Pilar

Título: Presentación

Revista: ESPEJO DE MONOGRAFÍAS DE COMUNICACIÓN SOCIAL

ISSN: 2660-4213 N° 7 2022 págs. 3 - 7

Resumen

Este trabajo da cuenta de la transformación experimentada en los últimos años por el ecosistema de los medios digitales en España, con foco en un fenómeno poco estudiado hasta ahora: la pujanza de los medios nativos digitales. Recoge los principales resultados del proyecto coordinado Cibermedios nativos digitales en España: caracterización y tendencias (DIGINATIVEMEDIA 2019-2021), financiado por el Ministerio de Ciencia, Innovación y Universidades y el Fondo Europeo de Desarrollo Regional (FEDER), con participación de una treintena de investigadores coordinados desde la Universidad Santiago de Compostela y la Universidad de Navarra.
Autores: Fondevila-Gascón, J. F.; Mir Bernal, Pedro; Sádaba Garraza, Teresa; et al.

Título: Moda o ¿cómo interactuar con las generaciones jóvenes para crear marca?

Revista: CUADERNOS DEL CENTRO DE ESTUDIOS EN DISEÑO Y COMUNICACIÓN. ENSAYOS

ISSN: 1668-0227 N° 150 2022 págs. 19-32

Resumen

Los millennials están ligados a la tecnología y a las nuevas formas de comunicación. A través de las redes sociales, los millennials se relacionan con las principales marcas multiplicando la interacción y evolucionando constantemente las percepciones con estas, hecho que contrasta con otras generaciones que no podían relacionarse de forma tan rápida y frecuente con las marcas. Mediante el estudio de las percepciones que tienen los millennials sobre Zara, H&M, Louis Vuitton y Gucci se busca conocer el posicionamiento de cada una de estas marcas entre el target seleccionado, los millennials españoles, así como también comprender la posición que ocupan entre los millennials. Se observa una asociación moderada entre atributos y marca y un alto grado de reconocimiento y notoriedad.
Autores: Kacinová, V.; Sádaba Chalezquer, Charo

Título: Conceptualización de la competencia mediática como una "competencia aumentada"

Revista: REVISTA LATINA DE COMUNICACION SOCIAL

ISSN: 1138-5820 N° 80 2022 págs. 21 - 38

Resumen

Introducción: La progresiva transformación de los medios a causa de la digitalización, las nuevas características del entorno comunicativo y las correspondientes prácticas de los usuarios ponen de manifiesto nuevas necesidades y demandas educativas. Una redefinición del contexto y los discursos científicos del concepto de competencia mediática parece necesaria. Metodología: a través de un análisis reflexivo de conceptos y modelos, se presenta una conceptualización de la competencia mediática como una competencia extendida a las competencias personales, sociales, culturales y cívicas. Resultados: como resultado de este trabajo se produce un reajuste de las posiciones conceptuales que requiere el desarrollo de la competencia mediática en un contexto digital convergente: el paradigma participativo, la hiperconectividad y la proliferación de la desinformación. Este enfoque requiere la extensión de las capacidades y habilidades de acceso, evaluación, análisis, creación y comunicación de noticias y medios; las habilidades combinan formas previas de alfabetización con otras propias del entorno digital (Livingstone, 2004; Pérez Tornero, Celot, Varis, 2007; Hobbs, 2008). Discusión: el enfoque presentado se asocia a una demanda y unas necesidades educativas más amplias que aseguren el desarrollo de la personalidad desde una visión holística que ponga en conexión las necesidades de una sociedad donde la presencia de los medios es creciente. Conclusiones: Los cambios en el tema de ¿Aprendizaje sobre los medios¿ son reconsiderados al final del texto.
Autores: Zozaya Durazo, Luisa Dolores; Feijoo Fernández, B.; Sádaba Chalezquer, Charo

Título: Análisis de la capacidad de menores en España para reconocer los contenidos comerciales publicados por influencers

Revista: REVISTA DE COMUNICACION

ISSN: 1684-0933 Vol.21 N° 2 2022 págs. 307 - 319

Resumen

Los menores están expuestos a diversos contenidos en su navegación por internet y el presente estudio explora específicamente aquellos creados por influencers en formatos híbridos que mezclan diversos fines, incluidos los comerciales, y que además representan un reto mayor para ser identificados correctamente. Desde la óptica de la alfabetización publicitaria tal y como la articulan Roozendal et al. (2011), la investigación tiene como objetivo identificar qué elementos de las dimensiones conceptuales y actitudinales de esta alfabetización están presentes en el procesamiento que los menores hacen del contenido generado por influencers. Para ello se realizaron 12 grupos de discusión en los que participaron 62 menores de entre 11 y 17 años, de colegio privados, concertados y públicos en España, durante el primer semestre de 2021. Los resultados expresan que en general los menores identifican un vínculo comercial entre marcas e influencers, sin embargo, y especialmente los más pequeños, no son capaces de identificar cuando se les presenta un contenido pagado si este no está señalizado como tal. Los adolescentes, por su parte, asumieron una actitud crítica ante el marketing de influencia a partir de la coherencia y afinidad del producto promocionado y el influencer, así como la trayectoria o profesión del creador de contenido.
Autores: Arrese Reca, Ángel (Autor de correspondencia)

Título: In the beginning were the data: economic journalism as/and data Journalism

Revista: JOURNALISM STUDIES

ISSN: 1461-670X Vol.23 N° 4 2022 págs. 487 - 505

Resumen

This article argues that the logic of data journalism has been a driving force in journalism since its beginnings, particularly in the case of economic journalism. Economic journalism has historically integrated five central aspects of data journalism: working with data and databases; the development of a conceptual infrastructure for data analysis and storytelling; the regular use of visualization tools; the application of new technologies to the peculiarities of economic data; and the integration of different professional profiles in the newsrooms. By analyzing economic journalism - the first among equals of data journalism - the article argues that data journalism can extract some lessons from economic news in order to improve the extension of data stories to every news beat. Four recommendations are drawn: the importance of a balanced management of data exuberance, their newsworthiness, and the analytical and conceptual tools used to interpret them; the aim of visualization should be more conceptual than descriptive, in order to simplify and clarify complex issues, and relationships between data, to make the explanation of current affairs more relevant and understandable; data journalism needs a harmonious integration of investigative projects with day-to-day coverage; and data journalism should avoid the perils of technological determinism.
Autores: Canos Cerda, E. (Autor de correspondencia); Diego González, Patricia; Martínez Sáez, J.

Título: Tendencias estilísticas en la producción de series de TVE (1964-1975). Los casos de La pequeña comedia e Historias para no dormir

Revista: HISTORIA Y COMUNICACION SOCIAL

ISSN: 1137-0734 Vol.27 N° 1 2022 págs. 297 - 308

Resumen

Este artículo tiene como objetivo la identificación de los rasgos estilísticos de las primeras series de ficción producidas en soporte electrónico por TVE. Se han estudiado dos títulos representativos de esta década. La pequeña comedia (1966-1968) escrita por Víctor Ruiz Iriarte y dirigida por Pedro Amalio López e Historias para no dormir (1966-1982) escrita y dirigida por Narciso Ibáñez Serrador. En concreto, se ha realizado un análisis visual de dos capítulos: ¿El café¿ (La pequeña comedia) y ¿La promesa¿ (Historias para no dormir). En estos años convivieron en TVE dos tendencias de realización diferentes. Por un lado, una que mantenía lazos estrechos con la dramaturgia teatral encarnada en La pequeña comedia. Por otro, la que buscaba aprovechar las posibilidades del medio televisivo acercándose a planteamientos cinematográficos como ocurría en Historias para no dormir.
Autores: Mylly, U. M. (Autor de correspondencia); Herrero Subias, Mónica

Título: Free movement of audiovisual content for benefit of European consumers of culture

Revista: IIC INTERNATIONAL REVIEW OF INTELLECTUAL PROPERTY AND COMPETITION LAW

ISSN: 0018-9855 Vol.53 N° 7 2022 págs. 1038 - 1070

Resumen

One of the EU's founding premises was the establishment of the internal market, in which the free movement of goods, persons, services and capital is ensured. However, in the present online era, the internal market remains far from frictionless. To address this failure, the EU launched the Digital Market Strategy in 2015. One component of this strategy is the removal of barriers for the flow of online content across borders. This article highlights the fact that free movement of audiovisual online content is of paramount importance for European end users, and an important component for the free movement of persons in the EU. Free movement of audiovisual content would enable Europeans who have migrated to another European country to access content from their home country. In addition, the free flow of audiovisual online content would serve the interests of various language minorities. Serving the end users of audiovisual content in this manner would be in line with important objectives of the EU, such as the protection of European cultural diversity and the public sphere. This article notes that when the EU has regulated digital audiovisual markets, the emphasis has been on the protection of copyright-related interests. This has meant that other stakeholder interests linked to cultural diversity and non-discrimination have been undervalued and played only a limited role. The article posits that, with regard to audiovisual content, more weight than before should be given to the free movement of persons and to minority language rights. This would also align with achieving a digital single market in audiovisual online services.
Autores: León Anguiano, Bienvenido (Autor de correspondencia); Martínez Costa Pérez, María del Pilar; Salaverría Aliaga, Ramón; et al.

Título: Health and science-related disinformation on COVID-19: a content analysis of hoaxes identified by fact-checkers in Spain

Revista: PLOS ONE

ISSN: 1932-6203 Vol.17 N° 4 2022 págs. e0265995

Resumen

A massive ¿infodemic¿ developed in parallel with the global COVID-19 pandemic and contributed to public misinformation at a time when access to quality information was crucial. This research aimed to analyze the science and health-related hoaxes that were spread during the pandemic with the objectives of (1) identifying the characteristics of the form and content of such false information, and the platforms used to spread them, and (2) formulating a typology that can be used to classify the different types of hoaxes according to their connection with scientific information. The study was conducted by analyzing the content of hoaxes which were debunked by the three main fact-checking organizations in Spain in the three months following WHO¿s announcement of the pandemic (N = 533). The results indicated that science and health content played a prominent role in shaping the spread of these hoaxes during the pandemic. The most common hoaxes on science and health involved information on scientific research or health management, used text, were based on deception, used real sources, were international in scope, and were spread through social networks. Based on the analysis, we proposed a system for classifying science and health-related hoaxes, and identified four types according to their connection to scientific knowledge: ¿hasty¿ science, decontextualized science, badly interpreted science, and falsehood without a scientific basis.
Autores: Martínez-Bravo, M. C. (Autor de correspondencia); Sádaba Chalezquer, Charo; Serrano Puche, Javier

Título: Dimensions of digital literacy in the 21st century competency frameworks

Revista: SUSTAINABILITY

ISSN: 2071-1050 Vol.14 N° 3 2022

Resumen

The Information and Knowledge Society demands the development of skills for the critical and responsible consumption and use of technology for leisure, personal, professional, academic development, and citizen participation. The international frameworks of "21st Century Competences" underline the importance of digital competence as the axis to enhance the rest of competences. This key competence goes beyond the operational use of technological tools and applications and has been studied from different approaches. This research explores digital literacy in eight international frameworks from different institutions and initiatives: UNESCO, European Union, OECD, ATCS, P21, NETS, NAEP, and Engauge, from which a content analysis is performed, and where the areas of scope of the competencies and the relationships between the different proposals are explored. The findings contribute to the understanding of an integrated approach to digital literacy, where six dimensions are identified: critical, cognitive, operational, social, emotional, and projective. Three dimensional profiles are also identified that point towards the critical use of technology, the appropriation of technology in daily life and social innovation, which invites a rethink towards digital literacy from a multi and interdimensional vision.
Autores: Feijoo, B. (Autor de correspondencia); Sádaba Chalezquer, Charo

Título: When mobile advertising is interesting: interaction of minors with ads and influencers' sponsored content on social media

Revista: COMMUNICATION & SOCIETY

ISSN: 2386-7876 Vol.35 N° 3 2022 págs. 15 - 31

Resumen

Social ads, along with apps, display and geolocation are the most used actions in the context of mobile marketing. Adolescents are also identified as the main target audience for mobile marketing because they are very active users, they have a sound command of technology and their role as prescribers, especially in social networks. For this reason, the interaction between advertising on social networks among minors (10-14 years) was studied, differentiating between those standard format ads and those commercial content published by influencers. To this avail, more than 2,400 ads were analyzed after monitoring for a week the commonly used device of a sample of minors from the Metropolitan Area of Santiago de Chile. Standard formats, despite being the most used, they hardly generated interaction, unlike commercial content by influencers, which achieved a higher level of interaction (visual and click interaction), although they were less employed. These results open the door to question the advertising management of a digital space which was created for dialogue such as social networks, in which advertisers prioritize selling products and services.
Autores: Martínez Costa Pérez, María del Pilar (Autor de correspondencia); Amoedo Casais, Avelino; Moreno Moreno, Elsa

Título: The value of podcasts to journalism: analysis of digital native media brands' offerings, production and publishing in Spain

Revista: PROFESIONAL DE LA INFORMACION

ISSN: 1699-2407 Vol.31 N° 5 2022 págs. e310503

Resumen

The growing popularity of podcasting is an opportunity for the news industry to identify new ways of delivering journalism and to find solutions to the challenges of digital transformation. Podcasts are tools that help the media adapt to the digital sphere by giving prominence to audio to extend their journalistic influence in the sonosphere. Given its disruptive nature, and since it breaks with the traditional content choices available, the analysis of this article focuses on what is offered in the form of podcasts by digital native media brands in Spain. It looks at the extent to which they are committed to this audio content and the type of journalism-based productions they promote and publish. To do this, a qualitative and quantitative content analysis methodology was used. This included an interpretation of data recorded in the Digital media map 2021 (Mapa de medios digitales 2021), updated as part of the Diginativemedia project (2019-2021). An indepth study of a corpus -or sample- of 29 titles or series of podcasts published by 7 native news brands is also provided. These brands were selected because they publish podcasts and because, according to the Digital news report Spain 2021, they have the largest weekly reach among Spanish internet users. The results of the research show that only 1 in 4 digital media brands that offer podcasts (925) are native (232), and that it is the specialist native media outlets that are most committed to podcasting (140). Native media brands view podcasts as part of their journalism-based products and services, whose presence is beginning to grow as an exploration of their informative and expressive potential. In addition, it is podcasts that tackle current affairs using conversational formats -both audio and video- through serialised, original productions for the media outlet's website and to provide a range of platforms.
Autores: Ortiz Díaz, G.; Moreno Moreno, Elsa; Vargas, E.

Título: La oferta de pódcast nativo en Puerto Rico: la identidad cultural del sector independiente frente a la industria periodística

Revista: REVISTA DE COMUNICACION

ISSN: 1684-0933 Vol.21 N° 1 2022 págs. 293 - 314

Resumen

El podcasting se debate entre posibilitar las culturas participativas gracias a la expresión personal y cultural de podcasters independientes o ser una industria promovida desde los medios periodísticos y la ¿plataformización¿ del mercado de la comunicación. El caso del contexto sociocultural de Puerto Rico también enfrenta esta cuestión y es de interés identificar la oferta estable y regular de pódcast nativos realizada por los sectores del podcasting independiente y la industria periodística. Basada en las teorías de la cultura participativa y la economía política de las industrias culturales, esta investigación aporta el primer análisis exploratorio en profundidad de la oferta de pódcast relacionados con Puerto Rico a partir de un corpus o muestra de 815 pódcast según los datos del Observatorio de Podcast de Puerto Rico. Se aplica la metodología de análisis de contenido cuantitativo para caracterizar dichos pódcast de acuerdo a 11 variables: título/nombre, creador/usuario o grupo mediático/operador, producción propia u original para la red o no, temática, género o formato narrativo, año de inicio de la producción, número de episodios, duración media de los episodios, frecuencia de publicación, autoría/presentación y plataforma alojadora o de publicación del pódcast. Los resultados evidencian que los podcasters independientes contribuyen a que el usuario disponga de 743 pódcast nativos (723 son amateurs y 20 de medios periodísticos). ...
Autores: Feijoo, B.; Sádaba Chalezquer, Charo; Blanco, M.

Título: Anuncios en aplicaciones de juegos: análisis de la publicidad que reciben los menores cuando juegan utilizando el móvil

Revista: ANALISI. QUADERNS DE COMUNICACIO I CULTURA

ISSN: 0211-2175 N° Nº Extra. 2022 págs. 95 - 112

Resumen

La presencia de contenidos comerciales en espacios de juego digital consumidos por menores es una realidad consolidada y creciente. Por dicho motivo, el objetivo de este artículo es registrar y analizar el tipo de publicidad que reciben los niños de 10 a 14 años cuando juegan con aplicaciones de videojuegos en su teléfono móvil y comprobar cómo interactúan con ella. A través del método de observación digital no participante se propuso a una muestra de 45 menores que hicieran una grabación en vídeo de la pantalla del teléfono que acostumbraban a usar, con el fin de registrar todos los contenidos a los que estuvieran expuestos mientras jugaban. Tras un seguimiento de una semana, se consiguieron casi 42 horas de grabación y una muestra de estudio de 974 anuncios en aplicaciones de juegos. El material recabado se sometió a un análisis de contenido. Entre los principales resultados se destaca que el formato publicitario más habitual fue el display. Las aplicaciones de juegos de acción, los anuncios de electrónica y el vídeo intersticial fueron el género, el tipo de producto y el formato publicitario que registraron mayores tasas de clics en sus categorías de análisis respectivas. No obstante, más del 90% de los anuncios analizados no generó ningún tipo de respuesta, lo que constata que la interacción lograda por la publicidad en un contexto favorecedor como los videojuegos es baja.
Autores: Feijoo, B.; Sádaba Chalezquer, Charo

Título: Publicidad a medida: impacto de las variables sociodemográficas en los contenidos comerciales que los menores reciben en el móvil

Revista: INDEX COMUNICACIÓN

ISSN: 2174-1859 Vol.12 N° 2 2022 págs. 227 - 250

Resumen

La preferencia de los menores por el teléfono móvil como vía de acceso a internet se constata a nivel global. Su consumo de contenidos está ín-timamente asociado a la presencia de intereses comerciales que ven en este grupo de edad un segmento de mucho interés presente y futuro. Las posibilida-des de segmentación que ofrece la tecnología, sumadas a las que añade el ca-rácter personal del dispositivo, abren muchas consideraciones estratégicas, pero también éticas sobre la personalización de los contenidos con base en per-files y pautas de comportamiento online. A través del análisis de contenido de 2410 anuncios, que menores de entre 10 y 14 años del Área Metropolitana de Santiago de Chile recibieron en sus teléfonos móviles, se busca averiguar si las variables sociodemográficas inciden en el tipo de publicidad que consumen. Se añade también la variable posesión del móvil como elemento de estudio. Los resultados apuntan a diferencias significativas de la publicidad a la que son ex-puestos en función de todas las variables, lo que plantea consideraciones éticas de gran calado.
Autores: Sádaba Chalezquer, Charo; Feijoo, B.

Título: Atraer a los menores con entretenimiento: nuevas formas de comunicación de marca en el móvil

Revista: REVISTA MEDITERRANEA DE COMUNICACION

ISSN: 1989-872X Vol.13 N° 1 2022 págs. 79 - 91

Resumen

Entretenerse es una de las prioridades que los menores buscan satisfacer en internet, también a través de sus teléfonos móviles. A esta necesidad que tradicionalmente han cubierto otros medios, responde el entorno digital con nuevas fórmulas que combinan entretenimiento con otros intereses, como los comerciales. Esta publicidad híbrida parece encontrar un buen acomodo entre los juegos online y los contenidos generados por influencers, destinos preferidos por los menores hoy en sus pautas de navegación. A través de una metodología cualitativa, con entrevistas a 20 menores del Área Metropolitana de Santiago de Chile, se busca comprobar en qué medida las preguntas planteadas por la investigación previa sobre este tema se validan. Entre los resultados destaca que, efectivamente, las comunicaciones de marca están presentes de manera clara en las experiencias de entretenimiento online de los más pequeños, que se muestran particularmente receptivos cuando aportan un valor añadido y sienten que las controlan. La familiaridad generada por los influencers con su audiencia también hace que los menores vean las comunicaciones comerciales de manera relajada. Esto plantea preguntas relevantes sobre si la alfabetización publicitaria de este grupo de edad está a la altura de los retos que plantea este escenario.
Autores: Sádaba Chalezquer, Charo

Título: Juventud, digitalización y activismo. Algunas reflexiones

Revista: ICONO 14

ISSN: 1697-8293 Vol.20 N° 2 2022

Resumen

Aunque se ha presumido tradicionalmente una actitud de oposición al mundo adulto y establecido por parte de los y las más jóvenes, algunas condiciones sociales actuales, además de la propia tecnología digital, lo hacen ahora más presente. El activismo en redes sociales se ha convertido en un cauce frecuente para que este grupo de edad presente sus demandas y descontento, y merece la pena reflexionar sobre las características que rodean a esta generación y también las particularidades del uso que hacen de la propia tecnología. Entre las primeras destaca el alargamiento de la dependencia del mundo adulto, que implica un potencial retraso en los procesos de madurez. Esto lleva consigo un descontento vital que encuentra en las redes un escenario perfecto para ser manifestado y para pelear contra lo establecido. Respecto a la tecnología, es evidente que esta satisface necesidades de la juventud a muchos niveles, lo que la convierte en casi esencial para su día a día en las sociedades más desarrolladas. Estas reflexiones plantean preguntas para ser afrontadas en el marco del estudio de la juventud y el activismo digital y que tienen que ver con el grado de desarrollo de su competencia digital, con su capacidad de luchar contra la desinformación que asola a las democracias, y también con el fondo más humano que plantea el uso multidimensional que hacen de la tecnología. Los y las jóvenes ocupan y viven en los espacios digitales, y esto implica afrontar de manera radical esta realidad, también desde la investigación.
Autores: Kinateder, Markus (Autor de correspondencia); Merlino, L. P. (Autor de correspondencia)

Título: Local public goods with weighted link formation

Revista: GAMES AND ECONOMIC BEHAVIOR

ISSN: 0899-8256 Vol.132 2022 págs. 316 - 327

Resumen

We introduce weighted links in a local public good game in an endogenous network with heterogeneous players. We find that the equilibrium predictions are sharper than when links are not weighted. In particular, active players form a complete core-periphery graph, where they are either in the core of interconnected players, or connected to every player in the core. Furthermore, a player's type is tightly related to her public good provision and her position in the network. (C) 2022 Elsevier Inc. All rights reserved.
Autores: León Anguiano, Bienvenido (Autor de correspondencia); López Goñi, Ignacio; Salaverría Aliaga, Ramón

Título: The Covid-19 catastrophe: a science communication mess?

Revista: CHURCH, COMMUNICATION AND CULTURE

ISSN: 2375-3234 Vol.7 N° 1 2022 págs. 6 - 22

Resumen

Following the declaration, in March 2020, of the Covid-19 pandemic, there was an escalation of disinformation, involving multiple actors and reaching global dimensions. In this article, we analyze the possible causes and characteristics of the spread of disinformation on this issue. Disinformation about science can be explained by the distance that separates scientific knowledge from common knowledge and the difficult relationship between science and the media. The pandemic has multiplied the number of scientific publications and has accelerated publication rates, which has contributed to the dissemination of provisional, erroneous, or totally false information. A process of politicization has also developed, which has led to misinformation. In addition, the need to confront this health crisis has led society to demand accurate information from science, despite the fact that in many cases there is only uncertainty. The experience of this pandemic highlights the importance of providing citizens with accessible and rigorous knowledge that creates confidence in science. To achieve this, it is necessary to have specialized professionals capable of providing rigorous information, not only on the results but also on the research processes.
Autores: Paz, C.; Hermosa-Bosano, C.; Hidalgo-Andrade, P. (Autor de correspondencia); et al.

Título: Self-esteem, happiness, and flourishing in times of COVID-19: a study during the lockdown period in Ecuador

Revista: INTERNATIONAL JOURNAL OF PUBLIC HEALTH

ISSN: 1661-8556 Vol.67 2022 págs. 1604418

Resumen

Objective: Several studies have investigated the negative toll the pandemic has had on people's mental health. However, there is limited research on the pandemic's effect on positive mental health variables. This article reports on the levels of self-esteem and well-being (flourishing and happiness) in a sample of adults living in Ecuador and their relationships with the characteristics of their personal situation and the effects of the COVID-19 pandemic had on their personal lives.Methods: A total of 766 adults completed an anonymous online survey between March and August 2020.Results: Participants reported average scores in the flourishing scale, the majority considered themselves to be happy or very happy people, and more than half presented high levels of self-esteem. Age, education, socioeconomic status, time spent using mobile phones and on hobbies, among others, explained self-esteem, happiness, and flourishing.Conclusion: The relationships between sociodemographic and situational variables of confinement during the pandemic are discussed, as well as the possible predictors of happiness, flourishing, and self-esteem.
Autores: Hernández Peña, Juan Carlos (Autor de correspondencia)

Título: Campañas electorales, Big Data y perfilado ideológico. Aproximación a su problemática desde el derecho fundamental a la protección de datos

Revista: REVISTA ESPAÑOLA DE DERECHO CONSTITUCIONAL

ISSN: 0211-5743 N° 124 2022 págs. 41 - 73

Resumen

Este trabajo aborda la regulación, práctica y problemática del perfilado ideológico en relación con la protección de datos, teniendo en consideración tanto el RGPD como la regulación específica adoptada en España mediante la reforma de la LOREG. En primer lugar, se explica en qué consiste el perfilado ideológico y su metodología a partir de experiencias recientes, para, posteriormente, hacer referencia a la inacabada respuesta jurídica y su admisibilidad en el marco del Estado de partidos. Finalmente, se plantean garantías y salvaguardas técnico-jurídicas que contribuirían a dimensionar la aplicación de esta técnica, y se reflexiona acerca de la posible sobredimensión de su impacto sobre la democracia y las decisiones electorales a la luz de campañas recientes, como las realizadas por Cambridge Analytica.
Autores: Ugarte Artal, Carolina; Urpí Guercia, Carmen; Costa Paris, Ana (Autor de correspondencia)

Título: The need of autonomy for flexible management in the fostering of school quality

Revista: INTERNATIONAL JOURNAL OF LEADERSHIP IN EDUCATION

ISSN: 1360-3124 Vol.25 N° 1 2022 págs. 124 - 146

Resumen

This article aims to point out how school autonomy helps principals reach higher quality by increasing flexibility in three areas: pedagogy, organization and management. Autonomy leads to an improvement in student performance and, consequently, in educational quality. A theoretical framework based on literature review and PISA results is followed by a qualitative field study with school management teams in Spain. The study questions how far goes real autonomy in pedagogical, organizational and management issues of the schools. Data from 12 Spanish schools are collected by using a questionnaire made ad hoc to assess the three mentioned areas of flexibility. Results show that flexibility for pedagogy, organization and management is very limited in the Spanish schools consulted, coinciding with minimal autonomy granted to these areas by current Spanish legislation on education. The main conclusion reached is that management teams have a key role in promoting autonomy when governments confer it to schools. In accordance with this aim, teacher and management team training is crucial. Broadening the study by data triangulation with other members of the school community (teachers, students and families) is proposed.
Autores: Zozaya Durazo, Luisa Dolores (Autor de correspondencia); Sádaba Chalezquer, Charo

Título: Disguising commercial intentions: sponsorship disclosure practices of Mexican Instamoms

Revista: MEDIA AND COMMUNICATION

ISSN: 2183-2439 Vol.10 N° 1 2022 págs. 124 - 135

Resumen

Influencers have established themselves as key allies for brands by cultivating a powerful public image to promote them. In the case of Instamoms, these collaborations can offer moms a means of achieving economic stability. In a country like Mexico, where the gender gap in the labor market remains a contentious issue, digital work represents an opportunity for women. The similarity between the organic content and commercial content created by these profiles has strengthened the presence of hybrid advertising. This means of advertising has not spelled the end for the original content, and audiences may struggle to spot ads if sponsorship is not disclosed properly. It is important for consumers to be able to identify ads so their persuasion knowledge can be activated. This article examines the commercial messages and types of disclosure used by Mexican Instamoms to inform their followers of the commercial nature of their collaborations. The types of disclosure are analyzed based on language, location, and type of text. After a content analysis of 10,135 stories and more than 330 posts, 40% and 47% of the sample, respectively, was identified as advertising content. The analysis revealed that less than 5% of the Instamoms sponsored content was tagged as such and that sponsorship disclosure does not form part of the usual protocol for influencer-brand collaborations in a country where no legislation is yet in place and the sector is making little effort to control these practices.
Autores: Masip, P.; López-García, X.; Díaz-Noci, J. (Autor de correspondencia); et al.

Título: Pasado, presente y futuro de la enseñanza universitaria del ciberperiodismo: métodos y tendencias

Revista: PROFESIONAL DE LA INFORMACION

ISSN: 1386-6710 Vol.31 N° 1 2022 págs. e310101

Resumen

Teaching of digital journalism, or cyberjournalism, in Spanish universities is here to stay. Its long development since the first courses in this discipline were added to college curricula in the mid-1990s until the beginning of the 2020s, when the number of such courses exceeds 100, has led to the consolidation of this specialty. Based on a review of the syllabi of all courses related to cyberjournalism (n = 119) published online by Spanish universities, as well as a survey of their teachers (n = 51), the results of this study depicts the profile of teaching about digital journalism in Spain. The results confirm the relevance and academic strength of this discipline, albeit also revealing the difficulties faced by teachers in keeping their courses up to date in a context of rapid and continuous change in the journalistic profession.
Autores: Beamurgia Bengoa, M. (Autor de correspondencia); Basagoiti, R.; Rodríguez Carreño, Ignacio; et al.

Título: Improving waiting time and energy consumption performance of a bi-objective genetic algorithm embedded in an elevator group control system through passenger flow estimation

Revista: SOFT COMPUTING

ISSN: 1432-7643 Vol.26 N° 24 2022 págs. 13673 - 13692

Resumen

Passenger waiting time is a significant issue related to the quality of service of a multiple lift system; however, energy consumption reduction is also an important concern in the lift industry. In this paper, we evaluate different versions of a genetic algorithm (GA) published previously by the authors with several relevant adjustments for the lift dispatching problem to minimize passenger waiting time and/or energy consumption. To the raw GA with adjustments (that works under the assumption one call-one passenger), we incorporated several elements: a passenger-counting module using origin-destination matrices, and the activation of certain policies (zoning and/or parking) under different detected traffic profiles (up-peak, interfloor or down-peak profiles). Besides, we added a proportional integral controller (PI) to assign different weights to passenger waiting time and energy consumption to evaluate the performance of our GA. Different versions of this GA, minimizing passenger waiting time and/or energy consumption, were compared among them and to a conventional control algorithm using three different types of simulated profiles: a mixed one, three well-known full day office profiles and three different step profiles. The results showed that the bi-objective GA version with the estimation of the number of passengers behind a call, i.e. the passenger forecasting, together with the parking policy for up-peak or down-peak conditions significant
Autores: Amoedo Casais, Avelino; Moreno Moreno, Elsa; Martínez Costa Pérez, María del Pilar

Título: Oferta y consumo de pódcast de los medios digitales

Revista: ESPEJO DE MONOGRAFÍAS DE COMUNICACIÓN SOCIAL

ISSN: 2660-4213 N° 7 2022 págs. 213 - 230
Autores: Breeze Davies, Ruth

Título: Performing right-wing political identities on reader comments pages

Revista: PRAGMATICS AND SOCIETY

ISSN: 1878-9714 Vol.13 N° 1 2022 págs. 85 - 106

Resumen

Recent discourse research has examined the rise of right-wing populism. Yet the predominant focus on political parties and politicians means that we know less about how right-wing identities are performed among ordinary people with different degrees of political engagement. This paper examines reader comments pages in three British newspapers, analysing how participants perform, defend and reinforce their political identities in online fora. It traces how supporters of the far-right United Kingdom Independence Party perform collective identities and enact political antagonisms. The conclusions emphasise how online media particularly propitiate the blending of personal and societal discourses, and suggest that the internal dynamics of affordances such as comments pages propel conflict escalation and heighten antagonism.
Autores: Arrese Reca, Ángel (Autor de correspondencia)

Título: The evolution of anonimity in The Economist

Revista: MEDIA HISTORY

ISSN: 1368-8804 Vol.28 N° 1 2022 págs. 111 - 124

Resumen

The Economist is the only major news brand today that has remained true to the tradition of anonymity with which it was born in the mid-nineteenth century. As an exception, but also as a journalistic model admired and respected around the world, The Economist's long practice of anonymity, and the reasons that, at different times in its history, have led it to maintain that tradition, despite going against the tide, have interesting readings today from a journalistic perspective. At the same time, the analysis of how the publication has managed to relax, little by little, the no bylines rule in order to adapt to an era of increasing visibility and transparency, without losing the basic virtues of anonymity, serves as good example of the interest in managing in a strategic way personal and collective identities into the newsrooms.
Autores: Rodríguez Virgili, Jordi (Autor de correspondencia); Sierra Iso, Aurken; Serrano Puche, Javier

Título: Motivations for news exposure in different media systems: a comparative study of Germany, Spain and the United Kingdom

Revista: COMMUNICATION TODAY

ISSN: 1338-130X Vol.13 N° 1 2022 págs. 60 - 73

Resumen

The purpose of the study is to examine and compare digital users' motivations for news exposure in three European countries (Germany, Spain, and the United Kingdom) belonging to each of Hallin and Mancini's media systems. For this research, a cross-national online survey (2020) of over 2,000 people in each country was used. The users' assessment of the preferences for getting news (from sources that share, challenge or do not have a particular point of view) was analysed, as well as the influence of socio-demographic factors and interest in politics on those motivations. Our results show that a majority of digital users prefer unbiased news. With respect to the socio-demographic variables, a clear pattern can be discerned in the age variable, whereby the older they are, the greater the declared preference for unbiased news. On the other hand, those who show greater interest in politics do prefer reinforcing news. In terms of national differences, motivations for news exposure vary depending on the country studied. In Spain, in line with its belonging to the pluralist-polarised system, the preference for reinforcing news is higher than in Germany and in the United Kingdom.
Autores: Sangil, L. (Autor de correspondencia); Salaverría Aliaga, Ramón; Pérez Latre, Francisco Javier

Título: La configuración de elmundo.es en la estrategia digital de Unidad Editorial (1996-2021)

Revista: HISTORIA Y COMUNICACION SOCIAL

ISSN: 1137-0734 Vol.27 N° 1 2022 págs. 175 - 185

Resumen

Este trabajo aborda cómo ha entendido Unidad Editorial, empresa editora del diario El Mundo, el negocio digital y la función que ha concedido a elmundo.es dentro de la estrategia a lo largo de los años. Se describen las etapas de evolución en los veinticinco años transcurridos desde su inicio y sus condicionamientos externos e internos. Entre los externos tienen especial importancia la ¿burbuja¿ de las puntocom, la crisis económica de 2008 y la explotación económica por el manejo de grandes volúmenes de datos o big data. Respecto a los internos, el de mayor trascendencia fue la fusión con la empresa de medios Recoletos y la gestión por marcas que heredó.
Autores: Sangil, L.; Pérez Latre, Francisco Javier; Goyanes, M.

Título: Charge for content and digital culture transformation: agility as strategy at El Mundo

Revista: JMM INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT

ISSN: 1424-1277 Vol.24 N° 4 2022 págs. 197 - 223

Resumen

This article explores the relationship between the transformation of the digital culture of legacy newspapers and the implementation of paywalls. Its premise is the relevance of an organizational culture based on risk adoption and adaptability, as well as the correlation between the success of payment models and market conditions. This article aims to contribute to the understanding of management decisions in the stages of digital transformation. The leading Spanish newspaper in the digital market, El Mundo, serves as a case study. Findings suggest that charging for content is a factor that decisively contributes to changing the digital culture of executives.
Autores: Sánchez-García, Pilar; Amoedo Casais, Avelino

Título: Medios nativos digitales generalistas y especializados

Revista: ESPEJO DE MONOGRAFÍAS DE COMUNICACIÓN SOCIAL

ISSN: 2660-4213 N° 7 2022 págs. 55 - 70
Autores: García Manglano, Javier (Autor de correspondencia); Lopez Madrigal, Claudia; Sádaba Chalezquer, Charo; et al.

Título: Difficulties in establishing "truth" conditions in the assessment of addictive smartphone use in young adults

Revista: INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH

ISSN: 1660-4601 Vol.19 N° 1 2022 págs. 358

Resumen

The smartphone revolution has placed powerful, multipurpose devices in the hands of youth across the globe, prompting worries about the potential negative consequences of these technologies on mental health. Many assessment tools have been created, seeking to classify individuals into problematic and non-problematic smartphone users. These are identified using a cutoff value: a threshold, within the scale range, at which higher scores are expected to be associated with negative outcomes. Lacking a clinical assessment of individuals, the establishment of this threshold is challenging. We illustrate this difficulty by calculating cutoff values for the Short Version of the Smartphone Addiction Scale (SAS-SV) in 13 Spanish-speaking samples in 11 countries, using common procedures (i.e., reliability, validity, ROC methodology). After showing that results can be very heterogeneous (i.e., they lead to diverse cutoff points and rates of addiction) depending on the decisions made by the researchers, we call for caution in the use of these classifications, particularly when researchers lack a clinical definition of true addiction-as is the case with most available scales in the field of behavioral addictions-which can cause an unnecessary public health alert.
Autores: Benavides, C. (Autor de correspondencia); Vara Miguel, Alfonso; Sánchez-Tabernero Sánchez, Alfonso; et al.

Título: Engagement in newspaper newsrooms: a view from the editors in chief

Revista: INTERNATIONAL JOURNAL OF COMMUNICATION

ISSN: 1932-8036 Vol.16 2022 págs. 4316 - 4336
Autores: Hidalgo-Andrade, P.; Paz, C.; Hermosa-Bosano, C. (Autor de correspondencia); et al.

Título: Uso de tecnología y malestar durante la pandemia por COVID-19 en Ecuador

Revista: ALOMA. REVISTA DE PSICOLOGIA I CIÈNCIES DE L EDUCACIO

ISSN: 1138-3194 Vol.40 N° 2 2022 págs. 9 - 20

Resumen

To prevent the spread of COVID-19, countries like Ecuador adopted mandatory lockdown measures, teleworking and remote education. During these periods, people resorted to the use of their mobile phones as well as other technological devices to get information, socialize and work. This study sought to identify the effects that the use of these devices, especially cellphones, had on people's levels of anxiety, depression and stress. We re-cruited a sample of 766 participants who responded to an online survey conducted during the first phase of the pandemic. The results suggest that people spent approximately 9.75 hours a day connected to technological de-vices, including their cellphones. We also found that the participants' level of psychological distress increases as the overall time and time spent on social networks increases. In addition, the problematic use of mobile phones, meaning the use of the cellphone to distract oneself from something uncomfortable or to express or seek affection predicted increases in participants' level of distress. In contrast, making purchases online and perceiving higher levels of control over their mobile phone use was associated with a decrease in psychological distress. The implica-tions of these findings are discussed in the light of the current state of the pandemic, the discovery of new variants of the coronavirus, and the existence of mandatory quarantines for those diagnosed with the virus.
Autores: De-Lara, A.; Erviti Ilundain, María Carmen; León Anguiano, Bienvenido

Título: Estrategias de comunicación en el debate sobre el cambio climático en Facebook. Discurso en torno a la Cumbre Mundial del Clima de Madrid (COP 25)

Revista: PROFESIONAL DE LA INFORMACION

ISSN: 1699-2407 Vol.31 N° 2 2022 págs. e310202

Resumen

El cambio climático (CC) es un tema cada vez más protagonista en los medios de comunicación y en las redes sociales, fuentes valiosas de información que contribuyen al debate de asuntos de actualidad. Facebook es la red social con más usuarios del mundo y, además, propicia la movilización, lo que la convierte en una plataforma de gran interés para el estudio de las estrategias de comunicación del CC. El objetivo de este trabajo es conocer el contenido de los mensajes sobre el CC publicados en Facebook por usuarios destacados: relevancia del tema en el conjunto de las publicaciones, objetivos perseguidos, tipo de discurso y emociones asociadas a los mensajes. Tras validar una selección de 10 cuentas (Greta Thunberg, Donald Trump, Scott Morrison, Alexandria Ocasio-Cortez, Extinction Rebellion USA, Justin Trudeau, Bernie Sanders, United Nations, Extinction Rebellion UK y Jane Fonda), la metodología empleada fue el análisis de con-tenido aplicado a los mensajes sobre CC (n = 599) publicados en Facebook por las cuentas seleccionadas entre el 1 de noviembre de 2019 y el 10 de enero de 2020, periodo que comprende la Cumbre del Clima de Madrid (COP 25, celebrada María-Carmen Erviti https://orcid.org/0000-0003-1588-0955Universidad de NavarraISSA School of Management Assistants31009 Pamplona, Españamcerviti@unav.esNote: This article can be read in its English original version on:https://revista.profesionaldelainformacion.com/index.php/EPI/article/view/86552Bienvenido León https://orc
Autores: González Tosat, Clara; De Lima Santos, Mathias Felipe; Sádaba Chalezquer, Charo; et al.

Título: Looking for the secret formula: how branded content shapes digital-native media's revenue streams

Revista: OBSERVATORIO

ISSN: 1646-5954 Vol.16 N° 4 2022 págs. 1 - 22

Resumen

In search of profitability, digital media have for years been exploring innovative strategies to produce and finance their content. Specifically, digital-native media, those news organisations that operate solely in digital networks, have generally evolved from an ad-based free content model to multi-revenue stream business models in which formulas like branded content have gained relevance. Drawing upon three cases¿BuzzFeed, Viceand Vox¿, this article analyses the evolution of the business strategies of global digital-native organisations towards multi-revenue streams paying attention to the role of the new forms the commercial content is adopting in this competitive scenario. This article uses a multiple case study approach that examines both relevant news stories (n=1,000) and in-depth interviews with managers and editors (n=7) to understand how the emphasis of these three leading digital-native media brands on branded content formats as a revenue source have impacted their business models. These brands have evolved towards a combination of news and branded editorial content, which is constantly adapted to user behaviour while looking for innovative ways to engage with the audience. Results show that although branded content and other alternative means of revenue have become essential for these digital-native media organisations, they do not provide an ultimate and long-term model.
Autores: Azurmendi Adarraga, Ana

Título: Sharenting. Protección europea para la defensa de los derechos digitales de los menores. El caso de España

Revista: EL DERECHO

ISSN: 1666-8987 N° 102 2022 págs. 10 - 14
Autores: Kimber Camussetti, D. (Autor de correspondencia); Guerrero Pérez, Enrique

Título: Production values as program quality signals in Spanish linear TV: a comparison of two periods

Revista: COMMUNICATION & SOCIETY

ISSN: 2386-7876 Vol.35 N° 2 2022 págs. 107 - 120

Resumen

Technology disruption, digitalization and media convergence have triggered a profound crisis in the television industry. In this context, quality is an essential strategic element for success, especially when consumers have learned through their experience with VOD, becoming more demanding and less loyal customers. Then, has the importance of quality signals changed with the emergence of new online alternatives? And the quality perception among viewers? Our research explores four production values (the host, content, the set, and technical quality) as TV program quality signals and their effect on the quality perception of entertainment programs of Spanish broadcasters. We compare two years: 2012 and 2016, a period during which the Spanish television market changed due to appearance of OTT services. Using t-tests and regression models, we establish that the importance of quality signals varied over this period, with content proving more important and the set less so in 2016 as compared with 2012. Additionally, in 2016, the results show that the quality perception of linear TV entertainment programs depended more on subjective elements such as liking and satisfaction than on objective elements, as it was in 2012. Finally, our findings are discussed, and some managerial implications and future research are suggested.
Autores: Salaverría Aliaga, Ramón

Título: Capítulo 1. Veinticinco años de evolución del ecosistema periodístico digital en España

Revista: ESPEJO DE MONOGRAFÍAS DE COMUNICACIÓN SOCIAL

ISSN: 2660-4213 N° 7 2022 págs. 21 - 31

Resumen

Cumplidos los primeros veinticinco años de periodismo en internet, este texto presenta un análisis de la evolución de los cibermedios en siete etapas: pre-web, experimentación, homogeneización, estancamiento, prioridad en las redes sociales, prioridad en los móviles, y robotización. Sobre este marco evolutivo, se analiza la expansión y progresiva consolidación de los medios nativos digitales. Tras dos crisis profundas, la Gran Recesión y la pandemia de Covid-19, lo que se dirime al cabo del primer cuarto de siglo es qué tipos de medios digitales prevalecerán ante el avance de la robotización.
Autores: Azurmendi Adarraga, Ana (Autor de correspondencia); Etayo Pérez, Cristina; Torrell del Pozo, A.

Título: The right to be forgotten on the Internet for children and teenagers. A survey in Spain

Revista: COMMUNICATION & SOCIETY

ISSN: 2386-7876 Vol.35 N° 4 2022 págs. 19 - 36

Resumen

The right to be forgotten is one of the hallmarks of privacy regulation on the Internet. The article explores the arguments advocating for a right to be forgotten specifically in cases regarding children, and examines whether minors see the need for such a right. In doing so, it addresses criticism that children's rights studies often fail to consider the views of minors. The methodology adopted consists firstly of a literary review on children's right to be forgotten. This work was complemented by a survey of 652 children and teenagers between the ages of 13 and 18, from all Spanish regions, which offered evidence of their views on the right to be forgotten.
Autores: Hidalgo-Andrade, P.; Paz, C. (Autor de correspondencia); Hermosa-Bosano, C.; et al.

Título: Psychological factors, leisure activities, and satisfaction during the COVID-19 pandemic: A cross-sectional study in eleven spanish-speaking countries

Revista: INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH

ISSN: 1661-7827 Vol.18 N° 21 2021 págs. 11104

Resumen

The COVID-19 pandemic has affected the lives of millions of people worldwide. This study aimed to analyze the effects of several psychological factors (self-esteem, self-control, and emotional stability) over lifestyle-related variables (time spent on leisure activities) and the levels of satisfaction (family, friends, work, and leisure satisfaction) experienced during the COVID-19 outbreak. Data for this article were retrieved as part of a cross-sectional international study conducted in eleven Spanish-speaking countries between March and September 2020. The analyses were conducted using the responses of 9500 persons (65.95% women, 34.05% men). Structural equation modeling was used to test the direct and indirect effects of the psychological variables on satisfaction variables mediated by the time engaged in leisure activities. Our model indicated that psychological factors significantly predicted the amount of time spent in leisure activities and satisfaction. Overall, results indicate that self-esteem is a relevant psychological factor to consider in the development of psychological interventions directed at promoting healthy lifestyles. Nevertheless, further research is needed to validate the direction of the associations found in this study.
Autores: Zamora-Medina, R.; Rebolledo de la Calle, Marta

Título: Politainment en campaña: el engagement en la audiencia social de Twitter

Revista: REVISTA DE COMUNICACION

ISSN: 1684-0933 Vol.20 N° 2 2021 págs. 375 - 390

Resumen

La presencia de los candidatos en programas de politainment durante las campañas elec- torales se ha convertido en una práctica generalizada en España. Considerando que la gran mayoría de las reacciones en las redes sociales se refieren al contenido o a los invitados de los programas de televisión (D¿heer y Verdegem, 2014), su análisis puede resultar de gran interés para determinar en qué medida estos espectáculos contribuyen a mejorar el conocimiento político de cada candidato a través de los ojos de la audiencia (Boukes y Trillin, 2017). Esta investigación parte de algunos estudios previos que reconocen el impacto de los programas de infoentretenimiento político en la generación de engagement o compromiso político entre la audiencia social (Moy, Xenos y Hess, 2005), y sus beneficios para el acercamiento de nuevos públicos (Teruel, 2016). Sin embargo, pretende dar un paso más, especificando qué tipo de contenidos logran despertar mayor engagement en el público.
Autores: Arrese Reca, Ángel (Autor de correspondencia)

Título: The use of 'bubble' as an economic metaphor in the news: The case of the 'real estate bubble' in Spain

Revista: LANGUAGE AND COMMUNICATION

ISSN: 0271-5309 Vol.78 2021 págs. 100 - 108

Resumen

This article analyses the emergence of the bubble metaphor and how it quickly became a widely used metaphor in the world of trade and finance since the early 18th century. The paper traces the evolution of the meaning of this economic metaphor and its populari-zation at different times in history, especially around periods of financial boom and crisis. Taking as a reference its current use, the study also analyses how these different significant dimensions of the economic metaphor of the bubble are used in the Spanish press, when covering the boom and the real estate crisis of 2008. Finally, the article identifies some paradoxes and inconsistencies in the use of the conceptual metaphor of the bubble in complex economic circumstances, such as a real estate boom and crash. ? 2021 Elsevier Ltd. All rights reserved.
Autores: León Anguiano, Bienvenido (Autor de correspondencia); Boykoff, M. T.; Rodrigo Jordán, Carmen

Título: Climate change perception among Spanish undergraduates. A reception study on the combination of the local, global, gain and loss frames

Revista: COMUNICACION Y SOCIEDAD (UNIVERSIDAD DE NAVARRA)

ISSN: 0214-0039 Vol.34 N° 1 2021 págs. 57 - 75

Resumen

Climate change attitudes and perceptions vary significantly among countries and cultures through a host of factors. Within media content about climate change, framing is one of the most relevant elements. This research interrogated how framing combinations across local-global and gain-loss frames influence attitudes and perceptions about climate change. We examined varying framing approaches through case-study experimentation with university students in Spain (N = 120). Students viewed one of four videos, each one based on a different combination of frames before answering a set of survey questions, with the aim of testing (i) how do the combinations of the local-global and the gain-loss frames affect the perception of the seriousness of climate change and (ii) how do combinations of the four frames affect support for action to address climate change. Results indicate that the participants scored similar values, regarding the seriousness of climate change and the need to take action, regardless of the video they watched. This means that interaction effects and other contextual factors (e.g., previous environmental concerns) may limit efficacy of deliberately introduced frames more than previously considered. These findings help to further deepen and nuance possible explanations for wider discursive interactions that comprise our attitudes and perceptions of climate change.
Autores: Hilda Paola Muñoz-Pico; León Anguiano, Bienvenido; García Martínez, Alberto Nahum

Título: Representación del cambio climático en YouTube: un análisis cuantitativo de los vídeos más populares

Revista: PALABRA CLAVE

ISSN: 0122-8285 Vol.24 N° 1 2021 págs. e2415

Resumen

Este artículo examina si los contenidos de YouTube sobre el cambio climático contribuyen a que se generen nuevas propuestas de comunicación, con voces y enfoques distintos, lo que implicaría una mejor información de los ciudadanos y podría facilitar su implicación y participación en la toma de medidas necesarias para enfrentar el problema (decisiones de consumo, presión a los políticos para que adopten medidas, etc.), o si, por el contrario, se han amplificado las voces que, en general, predominan en los medios, como las de los políticos. Mediante un análisis de contenido, este estudio analiza la representación del cambio climático en los vídeos más populares en YouTube. Tras examinar una muestra de 288 vídeos difundidos durante el periodo octubre 2016-octubre 2017, se constata que los políticos, como el expresidente estadounidense Donald Trump, son las voces más citadas en las piezas de YouTube sobre cambio climático, seguidas de periodistas y científicos. Respecto de los productores de esos vídeos, los medios de comunicación ocupan un lugar privilegiado de popularidad. Incluso, parte de sus contenidos se reutilizan total o parcialmente por otros usuarios de la plataforma. La vocación principal de los mensajes es informativa, con un discurso enfocado, sobre todo, en las consecuencias del cambio climático en los países desarrollados.
Autores: Rebolledo de la Calle, Marta (Autor de correspondencia); González Luis, Hildegart; Olza Moreno, Inés

Título: Visibility of healthcare workers in the Covid-19 crisis: a study of sources and topics in television news broadcasts

Revista: INTERFACE - COMUNICAÇÃO, SAUDE, EDUCAÇÃO

ISSN: 1807-5762 Vol.25 2021 págs. e200606

Resumen

This study is an analysis on the Spanish media coverage of the Covid-19 crisis and the role of information on health and healthcare professionals within it. We studied the treatment given to healthcare sources and topics in news broadcasts released by Radiotelevisión Española (RTVE) between December 31, 2019, and June 8, 2020. To this end, we conducted a quantitative content analysis on 452 news items from 21 news broadcasts. The results showed that debates on political issues were the main topics and politicians were the main sources, in the broadcasts analyzed, ahead of health issues and healthcare professionals. Our study thus confirms the lack of visibility of healthcare professionals in the television news coverage of the Covid-19 crisis in Spain.
Autores: San Miguel Arregui, Patricia (Autor de correspondencia); Perez Bou, Silvia; Sádaba Garraza, Teresa; et al.

Título: How to Communicate Sustainability: From the Corporate Web to E-Commerce. The Case of the Fashion Industry

Revista: SUSTAINABILITY

ISSN: 1937-0695 Vol.13 N° 20 2021 págs. 11363

Resumen

Sustainability strategy at companies has become a key business and management aspect for the development and success of an enterprise. The communication of strategies and actions relating to sustainability has become increasingly important for both companies and brands. This research studies the communication process that forms part of the sustainable strategy of fashion companies, ranging from the corporate website to e-commerce, and it proposes improvements for sustainability communication. Two new models are presented: the Operational Model for Evaluating Fashion Corporate Websites (OMEFCW) and the Operational Model for Evaluating Fashion E-Commerce (OMEFeC), based on the core dimensions of online sustainability communication (orientation, structure, ergonomics and content-OSEC), as established by Siano. In order to obtain an optimal view of the fashion industry, four corporate groups-two luxury fashion groups (Kering Group and Moet Hennessy Louis Vuitton (LVMH)) and two fast fashion groups (H & M Group and Intidex)-are compared. In addition, all of the e-commerce operations of the groups' fashion brands are analyzed, a total of 32 brands. The results show that it is necessary to continue improving in terms of the communication of sustainability within the fashion industry, whilst demonstrating the great deficiency that exists regarding the communication of sustainability in the case of the brands' e-commerce operations, which are precisely the web pages most visited by consumers.</p>
Autores: Martínez García, Ana Belén

Título: Narratives of a pandemic: the year in Spain

Revista: BIOGRAPHY: AN INTERDISCIPLINARY QUARTERLY

ISSN: 0162-4962 Vol.44 N° 1 2021 págs. 147 - 154
Autores: Martínez Costa Pérez, María del Pilar (Autor de correspondencia); Sanchez-Serrano, C.; Perez-Maillo, A.; et al.

Título: La oferta de pódcast de la prensa regional en España: estudio de las marcas centenarias de Castilla y León y Navarra

Revista: ADCOMUNICA

ISSN: 2174-0992 N° 21 2021 págs. 211-234

Resumen

Este trabajo es una primera aproximación cuantitativa y cualitativa al fenómeno del pódcast en la prensa regional y local, su delimitación, sus características, sus tipologías y sus temáticas. A través de un análisis de contenido, se describe la oferta de producción de audio de los medios de matriz impresa y de las marcas centenarias en Castilla y León y Navarra. El objetivo es presentar el contenido periodístico en audio de los medios de proximidad como parte del proceso de transformación digital. El análisis concluye que, aunque la implantación de los pód-cast en los medios regionales estudiados se inicia de forma tardía en 2015, en la actualidad se incrementa de forma progresiva. Así, los pódcast son nuevos canales de comunicación especializada y de servicio para contar las noticias a través del audio, y abren nuevas oportunidades de negocio y de audiencias. Además, pueden extender el prestigio informativo de los profesionales y las marcas periodísticas en la diversidad de las plataformas digitales.
Autores: Moyaert, H.; Vangehuchten, L.; Fernández Vallejo, Ana María

Título: The CSR Communication Strategy of Iberdrola on Facebook and Twitter: a corpus-based linguistic and content analysis

Revista: SEECI 2000

ISSN: 1575-9628 N° 54 2021 págs. 119 - 143

Resumen

In our increasingly digitalized civilization where sharing information and interacting about it is ever more made available to the general public, research into corporate communication practices of Corporate Social Responsibility (CSR) content on social media is desperately needed. This study makes a contribution to fill this research gap by performing a corpus-based content and multimodal linguistic analysis of the way in which an IBEX 35 energy company, Iberdrola, communicates about its CSR policy on social media. The corpus consists of 438 posts on Twitter and 126 posts on Facebook. The results allow to draw the following conclusions: 1) Iberdrola's information strategy varies from social media channel, where on Twitter the focus is through the environment, sustainability, social investment, stakeholders and arts, and on Facebook the focus is directed at stakeholders, thus motivating them to engage with CSR-related information; 2) there is certainly an interactive strategy, with many elements that characterize digital discourse, such as structures that elicit (positive) emotions, informal language use (like emojis and use of 1st and 2nd person) and other multimodal elements like hashtags and tags, which are all efforts at increasing brand trust, engagement, and admiration; 3) there are some underlying patterns within the informative and the interactive strategy, being that the overall way in which Iberdrola wants to communicate its CSR information is through informal and (positive) emotional language, with an exception of negative emotional language when discussing environmental themes, most probably to avoid accusations of greenwashing.
Autores: De Lima Santos, Mathias Felipe (Autor de correspondencia); Salaverría Aliaga, Ramón

Título: From data journalism to artificial intelligence: challenges faced by La Nación in implementing computer vision in news reporting

Revista: PALABRA CLAVE

ISSN: 0122-8285 Vol.24 N° 3 2021 págs. e2437

Resumen

Journalism is at a radical point of change that requires organizations to come up with new ideas and formats for news reporting. Additionally, the notable surge of data, sensors and technological advances in the mobile segment has brought immeasurable benefits to many fields of journalistic practice (data journalism in particular). Given the relative novelty and complexity of im-plementing artificial intelligence (AI) in journalism, few areas have man-aged to deploy tailored AI solutions in the media industry. In this study, through a mixed-method approach that combines both participant obser-vations and interviews, we explain the hurdles and obstacles to deploying computer vision news projects, a subset of AI, in a leading Latin American news organization, the Argentine newspaper La Nación. Our results high-light four broad difficulties in implementing computer vision projects that involve satellite imagery: a lack of high-resolution imagery, the unavail-ability of technological infrastructure, the absence of qualified personnel to develop such codes, and a lengthy and costly implementation process that requires significant investment. This article concludes with a discus-sion of the centrality of AI solutions in the hands of big tech corporations.
Autores: Serrano Puche, Javier (Autor de correspondencia)

Título: Digital disinformation and emotions: exploring the social risks of affective polarization

Revista: INTERNATIONAL REVIEW OF SOCIOLOGY

ISSN: 0390-6701 Vol.31 N° 2 2021 págs. 231 - 245

Resumen

Considerable interest has recently emerged among communication scholars around what has been called the 'information disorder', that is, a constellation of media genres that includes disinformation, misinformation, fake news, propaganda and hyperpartisan news. The rise in this type of information pollution is related to a crisis of public communication where the public sphere in many countries has become divided and challenged by social and political tensions. On the other hand, the digital space emerges as a socio-technological environment configured around platforms that condition emotional expression through their affordances, favoring the appearance of affective publics. Taking the above into account, this paper offers a conceptual framework for understanding the role played by emotions in our present 'information disorder' and the societal risks that arise from it. It examines how fake news strategically relies on emotionally provocative content to induce outrage and other strong feelings among users, which are then viralized on platforms. The paper concludes by presenting some lines of action for minimizing those risks from the point of view of media literacy.
Autores: Hernández Peña, Juan Carlos (Autor de correspondencia)

Título: Gobernanza de la inteligencia artificial en la Unión Europea. La construcción de un marco ético-jurídico aún inacabado

Revista: REVISTA GENERAL DE DERECHO ADMINISTRATIVO

ISSN: 1696-9650 N° 56 2021 págs. 1 - 42

Resumen

This study provides an account of the creation of the governance framework for artificial intelligence in the European Union, under a trinomial approach based on ethical rules, standardization and Hard-Law regulation. Initially, some bottom-up and top-down initiatives are addressed, which have influenced the Community response. Subsequently, it examines the novel Community policy of governance of artificial intelligence, the incipient support structures for the construction of this framework, and makes a critical assessment of the three instruments on which the EU's response to the Al challenge is based: the ethical framework which aims at the promotion of a global standard; the standardisation process, which seeks to facilitate technical development and promote a high standard of consumer and user protection; and finally, the unfinished regulatory framework of Hard-Law, which requires strong EU intervention to overcome risks and ensure the harmonious development of the data market and Al market across Europe.
Autores: Feijoo-Fernández, B. (Autor de correspondencia); Fernández-Gómez, E.; Sádaba Chalezquer, Charo

Título: El móvil como nuevo cuarto de juegos: comparativa de la percepción del consumo de Youtube y videojuegos entre menores chilenos/as y sus padres/madres

Revista: PRISMA SOCIAL

ISSN: 1989-3469 N° 34 2021 págs. 146 - 164

Resumen

This study analyzes the presence of entertainment in the daily usage of mobile phones among Chilean children ages 10 to 14. Special attention is paid to children consumption of YouTube and video games and to the perception their parents have regarding the use of mobiles by their children. Use patterns of minors and how this mismatch parental perception was revealed from the analysis of personal surveys (N children = 501; N adults= 501). The major conclusion is that mobile phones are no longer screens with which to communicate and exchange messages, a stand still held by parents. Screens are a passage through which children aim for freeof-charge audiovisual entertainment (mainly games and videos) and in doing so, expose themselves to the advertising this entails. Music content is prioritized on YouTube, especially among girls and the older children within the age range studied, and this study corroborates the notion of gender differentiation in video games choices.
Autores: Fondevila Gascon, J. F. (Autor de correspondencia); Mir Bernal, Pedro; Barrientos Baez, A.; et al.

Título: Cinematic blueprint on Social Media: A comparative analysis

Revista: FOTOCINEMA

ISSN: 2172-0150 N° 22 2021 págs. 427 - 445

Resumen

This paper aims to analyze the activity of the three biggest movie studios in social media, 20th Century Fox, Warner Bros and Universal Studios, and how that is affecting in the numbers and importance of each. Through deep searches, professional advice and the use of some statistic programs, we were able to pull out some interesting assumptions that will be discussed. We have focused in different parts of each Social Media since, we think, each one is designed to fulfill one specific aspect, for example create discussions or just present a piece of work or trailer in our case. With that approach we expect to determine which of the companies has understood better the way they have to be used and if they had won any kind of advantage through the good use of this medias presented as more interaction between themselves and the viewers and a more effective way to present their products. We conclude a correlation between movie studios impact and social media in terms of posts and comments. YouTube is the main social media for movie studios companies.
Autores: Martínez García, Ana Belén

Título: Refugees' mediated narratives in the public sphere

Revista: NARRATIVE

ISSN: 1063-3685 Vol.29 N° 2 2021 págs. 210 - 223

Resumen

Among the most pressing matters dominating the public sphere is the refugee crisis, but the news does not present readers/audiences with a story one can easily relate to. The opposite may be said of human rights activists who turn to life narrative as a counterpart to the dehumanizing practices at the heart of much of public discourse. This essay looks at the major role of agencies such as the United Nations High Commissioner for Refugees (UNHCR) in mediating refugees' narratives. It builds on a key interview obtained with that organization's former Chief Communications Officer, Melissa Fleming, whose role epitomizes the humanitarian narrative of today. Social media and their affordances play an important role in distributing the message and allowing for private lives to enter the public sphere. Refugees' mediated narratives offer a significant counternarrative to the mainstream media attempts to erase or flatten out individual stories. However, attention must be paid to the problematics surrounding the ethics of mediation, especially in the case of life narratives of human suffering and vulnerable others. Common challenges to mediated narratives are, among others, appropriation and commoditization, questioning who tells whose story, how, and why. The very idea of empathy is subject to criticism. Though admittedly fraught with pitfalls, testimonial narratives have the potential to shake people's consciences and to effect social change.
Autores: Salaverría Aliaga, Ramón; Martínez Costa Pérez, María del Pilar; Breiner, James Gerard; et al.

Título: El mapa de los cibermedios en España

Revista: ESPEJO DE MONOGRAFÍAS DE COMUNICACIÓN SOCIAL

ISSN: 2660-4213 N° 3 2021 págs. 25 - 49

Resumen

Cumplido el primer cuarto de siglo de los medios periodísticos digitales, o cibermedios, no es posible dar cuenta del periodismo español sin reconocer su consolidación. La exploración cuantitativa, como medios nativos digitales o como publicaciones derivadas de otros medios, permiten delimitar una cartografía geográficamente heterogénea, en la que predomina la distribución multiplataforma y los cibermedios locales, generalistas y privados, que buscan adaptarse a las condiciones de un nuevo mercado.
Autores: Arrese Reca, Ángel

Título: La infodemia del COVID-19

Revista: NUEVAS TENDENCIAS

ISSN: 1139-8124 N° 106 2021 págs. 12 - 17

Resumen

La pandemia del COVID-19 ha generado una infodemia sin precendentes que no ha hecho sino complicar la gestión de la grave crisis sanitaria vivida en todo el mundo. en este artículo se analizan los rasgos de esta pandemia informativa.
Autores: Rios-Rodríguez, R.; Arrese Reca, Ángel

Título: Economic journalism and the elitist approach: a persistent pattern in the use of sources? the Spanish Press coverage of The economic crisis (2008-2015)

Revista: BRAZILIAN JOURNALISM RESEARCH

ISSN: 1808-4079 Vol.17 N° 3 2021 págs. 764 - 791

Resumen

Is economic journalism always dependent on elitist news sources or are there particular situations that can mitigate this pattern? The economic crisis of 2008 has specific characteristics that distinguish it from the issues usually covered by economic journalism, so a different pattern in the use of sources could be expected, especially if we consider the changing economic and political circumstances throughout the crisis. To explore this question, we conducted a content analysis of the crisis coverage of representative Spanish newspapers between 2008 and 2015. The results show that the political and economic elites were the dominant sources, meanwhile, other non-elite agents had little presence. This imbalance is not modified by the ideological and geographical profiles of the newspapers, or by the different phases of the crisis. However, we found intra-elite alterations over time: the actors with more decision-making power at each period had more presence as sources.
Autores: Martínez Bravo, María Cristina (Autor de correspondencia); Sádaba Chalezquer, Charo; Serrano Puche, Javier

Título: Meta-marco de la alfabetización digital: análisis comparado de marcos de competencias del Siglo XXI

Revista: REVISTA LATINA DE COMUNICACION SOCIAL

ISSN: 1138-5820 N° 79 2021 págs. 76 - 110

Resumen

Ante una inminente era digital marcada por la globalización y la innovación tecnológica, diferentes organismos plantearon la importancia de innovar la educación con las denominadas competencias del siglo XXI. La necesidad de nuevas habilidades para participar de la cultura digital es destacada en diferentes propuestas, donde la competencia digital es clave y fundamental para vivir, trabajar y participar en la sociedad del conocimiento. Este trabajo tiene por objetivo generar una propuesta integrada de la alfabetización digital mediante un análisis comparado de la competencia digital en ocho marcos de competencias del siglo XXI (ATCS, enGauge, Naep, Nets, OCDE, P21, Unesco, Unión Europea), los cuales son estudiados en tres grandes bloques temáticos: a) definición, b) objetivos y visión y c) competencias y habilidades. Resultados: La alfabetización digital abarca un enfoque holístico, nutrido por diferentes alfabetizaciones, desde el cual se construye un meta-marco con nueve competencias (tres competencias directas; cinco competencias transversales) y 53 habilidades digitales cognitivas, críticas, técnicas, sociales, emocionales y proyectivas. Conclusiones: La alfabetización digital multidimensional consolida la perspectiva tecnosocial para el empoderamiento y apropiación tecnológica, que supera el uso operativo de las herramientas y promueve el uso amplio, significativo e innovador de la tecnología para la construcción de una sociedad equitativa.
Autores: Feijoo, B. (Autor de correspondencia); Bugueno, S.; Sádaba Chalezquer, Charo; et al.

Título: La percepción de padres e hijos sobre la publicidad en redes sociales

Revista: COMUNICAR. REVISTA CIENTIFICA IBEROAMERICANA DE COMUNICACION Y EDUCACION

ISSN: 1134-3478 Vol.29 N° 67 2021 págs. 99 - 109

Resumen

This article presents the results of research that seeks to analyze the ability of minors to identify the advertising messages received through the most used social networks by this audience (YouTube and Instagram). Children's aptitude to recognize persuasive intent was measured in a selection of examples taken for this study, as well as the perception that parents or guardians had about the minor's ability to recognize advertising on the platforms analyzed. Results were obtained from a survey applied to dyads in 501 homes in the Metropolitan Area of Santiago de Chile, to children aged 10 to 14 and to one of their parents or guardians. Main results include the notion that more than 50% of children were not able to detect advertising in examples containing ads. Lower recognition percentages were obtained in cases that combined persuasive content and entertainment and were not classified as advertising. For their part, adults perceived that their children recognize persuasive intent to a lesser extent than indicated by the children themselves. An explicit and clear signaling of advertising messages, as well as advertising literacy according to the age of minors could help them discern the content they consume on social networks.
Autores: Azurmendi Adarraga, Ana (Autor de correspondencia); Etayo Pérez, Cristina; Torrell, A.

Título: Sharenting y derechos digitales de los niños y adolescentes

Revista: PROFESIONAL DE LA INFORMACION

ISSN: 1386-6710 Vol.30 N° 4 2021 págs. e300407

Resumen

Sharenting -dissemination on social networks of images and comments about children, minors, by their parents-, is a growing phenomenon (Kopecky et al., 2020; Bessant, 2018). The Covid-19 pandemic has increased the use of social networks, especially during the months of confinement. Social networks have helped to alleviate the separation, and to the extent that communication with family and friends has been frequent, they have also contributed to an increase in sharenting (Saud; Mashud; Ida, 2020). It is still unknown if this phenomenon is specific or if, on the contrary, confinement has contributed to changing social attitudes towards this parental activity (Bessant; Nottingham; Oswald, 2020). In any case, the need to reflect on the consequences and on the rights that come into play in sharenting has become evident. The research presented studies sharenting from the right to freedom of expression of parents, and the rights to private life of children under their guardianship and their digital identity; also from the perspective of the minor's vision of this parental activity. A review of the bibliography shows the variety of arguments that have expressed the modalities of balance between these rights present in sharenting. The research is completed with a survey of children and adolescents between 13 and 18 years old, carried out in March 2020. This is how we respond to the criticism of the studies on the rights of minors for not including their own vision (Cowden, 2016).
Autores: Berrocal Gonzalo, S.; Zamora Medina, R.; Rebolledo de la Calle, Marta

Título: Politainment social audience and political engagement: Analysing Twitter conversations in Spain

Revista: CATALAN JOURNAL OF COMMUNICATION & CULTURAL STUDIES

ISSN: 1757-1898 Vol.13 N° 1 2021 págs. 23 - 42

Resumen

Politainment is a phenomenon that deals with the political communication of entertainment regarding its production, diffusion and intake in its different formats. It entails consequences regarding the dynamics of communication such as political informative decline, along with the loss of democratic quality giving prominence to a post-truth communication environment and promoting the celebritization of politicians. The academic basis upholds that, in the politainment environment, social networks play an important role acting as instruments that help promote information exchange, both horizontally and vertically, from an active, connected, empowered social audience which evidences participation, contribution, production and collaboration. This research is pioneer in identifying the kind of contents of politainment programmes that promote a greater engagement among the social audience. Therefore, it includes an empirical analysis from a quantitative and qualitative approach of the contents of tweets and comments with the highest level of interaction among prosumers from the profiles of the three most representative politainment programmes in Spain: El Objetivo, El programa de Ana Rosa and El Intermedio. The results achieved from this comparative analysis include significant differences regarding the politainment content promoted by these programmes and also in relation to the level of online engagement. Although the limited interaction from the social audience was a common pattern, the results show that tweets with hashtags, visual elements and the ones using the attribute of responsibility frame achieved a higher engagement level than the rest of them.
Autores: González Tosat, Clara (Autor de correspondencia); Sádaba Chalezquer, Charo

Título: DNI's DNA: Where Is Google's Money in European Media?

Revista: SUSTAINABILITY

ISSN: 1937-0695 Vol.13 N° 20 2021 págs. 11457

Resumen

This paper aims to investigate Google's role in European media sustainability. In order to understand the implication of this digital intermediary in the news industry, we have analysed all of the projects funded through Google's DNI Fund from 2016 to 2020. After revising each report, we have classified the data available, including the full amount of money awarded, chronologically marking every new country added to the fund and all the media outlets involved in each project. We argue that Google's role is truly beneficial for the medium and long-term sustainability of European media because it offers both financial support and a successful path for media companies to truly embrace its digital technology potential. However, it also has some added weight in terms of transparency (a key element in sustainability practice and standards) and press independence. Besides the existing correlations between the awarded countries and the changes that have affected media legislation in Europe, our findings show an alarming scarcity of information regarding both the continuity and the conditions of each funded project. Our proposed agenda for future research consists of an in-depth investigation of each beneficiary, which will entail several interviews as well as different case studies of all the participants in Europe.</p>
Autores: Feijoo, B.; Sádaba Chalezquer, Charo

Título: The relationship of chilean minors with brands and influencers on social networks

Revista: SUSTAINABILITY

ISSN: 2071-1050 Vol.13 N° 5 2021 págs. 2822

Resumen

This article presents the results of a study that sought to analyze the relationship between minors and brands on social media. The frequency with which minors search for or share information or subscribe to brand web pages was measured, as well as their following of influencers, who commonly refer to consumer goods. The main purpose of this article is to contribute to learning about the commercial environment that surrounds children in their routines on social media, particularly because of their growing influence in home purchasing decisions. The results, obtained from a survey applied in 501 homes in the Metropolitan Area of Santiago de Chile to minors between 10 and 14 years old, show that the respondents effectively interact with brands through social media. Although it is not a widespread practice among 10- to 12-year-olds, it is increasingly becoming present among 13- to 14-year-olds. Children seem most interested in sportswear, fashion, and technology brands, areas in which children have significant influence in family purchasing decision. Following influencers through social media is also a common activity among minors. In particular, the age groups here studied preferred to follow celebrities, particularly from the worlds of music, football, or YouTube, over specific brands.
Autores: Serrano Puche, Javier; Moreno Moreno, Elsa; Amoedo Casais, Avelino; et al.

Título: Los usos y las preferencias informativas de los públicos: evasión informativa y exposición incidental; itinerarios, participación y redes sociales; radio, audio y podcast; publicidad y bloqueo de anuncios (ad-blocking)

Revista: ESPEJO DE MONOGRAFÍAS DE COMUNICACIÓN SOCIAL

ISSN: 2660-4213 N° 3 2021 págs. 109 - 139
Autores: Lopez Madrigal, Claudia (Autor de correspondencia); de la Fuente Arias, Jesús; García Manglano, Javier; et al.

Título: The role of gender and age in the emotional well-being outcomes of young adults

Revista: INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH

ISSN: 1660-4601 Vol.18 N° 2 2021 págs. 522

Resumen

Young adults face different stressors in their transition to college. Negative emotions such as stress can emerge from the demands they face. This study aimed at gaining an improved understanding of the role that gender and age play in the well-being of young adults. Coping strategies, resilience, self-regulation, and positivity were selected as indicators of well-being. Descriptive and inferential analysis have been conducted. Results show that well-being varies significantly with age and gender. Gender was predominantly involved in the acquisition of the well-being outcomes, highly predicting problem-focused coping strategies. No interaction effects were found between gender and age. An improved understanding of the developmental factors involved in well-being outcomes will enlighten future interventions aimed at improving young people¿s resources to face adversity.
Autores: Olza Moreno, Inés; Koller, V.; Ibarretxe-Antuñano, I.; et al.

Título: The #ReframeCovid initiative: from Twitter to society via metaphor

Revista: METAPHOR AND THE SOCIAL WORLD

ISSN: 2210-4070 Vol.11 N° 1 2021 págs. 98 - 120

Resumen

From the beginning of the COVID-19 pandemic, governments, health agencies, public institutions and the media around the world have made use of metaphors to talk about the virus, its effects and the measures needed to reduce its spread. Dominant among these metaphors have been war metaphors (e.g. battles, front lines, combat), which present the virus as an enemy that needs to be fought and beaten. These metaphors have attracted an unprecedented amount of criticism from diverse social agents, for a variety of reasons. In reaction, #ReframeCovid was born as an open, collaborative and non-prescriptive initiative to collect alternatives to war metaphors for COVID-19 in any language, and to (critically) reflect on the use of figurative language about the virus, its impact and the measures taken in response. The paper summarises the background, aims, development and main outcomes to date of the initiative, and launches a call for scholars within the metaphor community to feed into and use the #ReframeCovid collection in their own basic and applied research projects
Autores: Martínez Costa Pérez, María del Pilar; Salaverría Aliaga, Ramón; Breiner, James Gerard

Título: El ecosistema que viene

Revista: ESPEJO DE MONOGRAFÍAS DE COMUNICACIÓN SOCIAL

ISSN: 2660-4213 N° 3 2021 págs. 225 - 240

Resumen

Todos y cada uno de los ámbitos en los que se concreta la actividad periodística han evolucionado al compás de los cambios tecnológicos: los lenguajes informativos, los procesos de trabajo en las redacciones, los perfiles profesionales de los periodistas, y las formas en las que estos se relacionan con la audiencia. Estos cambios, lejos de ralentizarse, se incrementarán para dar paso a un periodismo ubicuo o expandido vinculado a la inteligencia artificial.
Autores: Bravo-Araujo, A. (Autor de correspondencia); Serrano Puche, Javier; Codina Blasco, Mónica

Título: Mediatización de las dinámicas culturales de las celebridades: el caso de Rosalía en Instagram

Revista: REVISTA DE COMUNICACION

ISSN: 1684-0933 Vol.20 N° 2 2021 págs. 49 - 71

Resumen

Este artículo analiza el proceso de mediatización cultural de las celebridades tomando como caso de estudio la auto-presentación en la red social Instagram de la cantante Rosalía (@rosalia.vt). Para ello se ha realizado un doble análisis cuantitativo y cualitativo de las 449 publicaciones que la cantante realiza entre el 1-1-2018 y el 31-7-2020, periodo en que alcanza fama internacional con el lanzamiento del álbum El Mal Querer. El análisis estadístico descriptivo de esta muestra permite determinar los patrones de publicación de la cantante, las categorías a las que asocia su imagen y el uso que hace de las potencialidades de esta red social. El análisis iconológico de la muestra permite determinar los referentes culturales que Rosalía asocia a su imagen, dentro de un contexto globalizado, urbano y de inspiración flamenca. Este estudio concluye que Rosalía aparece como un caso tipo de ¿celebritización¿, ya que usa estratégicamente la lógica mediática de las redes sociales como una manera de afianzar su marca personal diversificándola más allá del ámbito de la música.
Autores: Bravo Araujo, A.; Serrano Puche, Javier; Novoa Jaso, María Fernanda

Título: Uso del clickbait en los medios nativos digitales españoles: un análisis de El Confidencial, El Español, Eldiario.es y Ok Diario

Revista: DÍGITOS

ISSN: 2444-0132 N° 7 2021 págs. 185 - 210

Resumen

El clickbait es una estrategia utilizada en los medios digitales, que busca llamar la atención a través de los titulares, apelando a las emociones y a la curiosidad de los lectores para que cliquen en la noticia. Para indagar en este fenómeno, se procede a estudiar a través de una metodología cualitativa y cuantitativa los titulares de las portadas de los cuatro principales diarios nativos digitales en España durante una semana (n=2505): El Confidencial, El Español, eldiario.es y Ok Diario. Entre los resultados de la investigación destaca una presencia alta de titulares que contienen clickbait (48% en el cómputo global, ascendiendo al 69,5% en las soft news), siendo las modificaciones de morfosintaxis de las oraciones el recurso más utilizado. Se discuten estos hallazgos en el marco de las dinámicas de la comunicación digital, cuestionando si el clickbait, como fenómeno extendido en los diarios nativos digitales, puede llevar a un mayor número de visualizaciones en sus páginas, pero en detrimento de la calidad de las informaciones publicadas.
Autores: Vara Miguel, Alfonso; Sánchez Blanco, Cristina; Sádaba Chalezquer, Charo; et al.

Título: Funding Sustainable Online News: Sources of Revenue in Digital-Native and Traditional Media in Spain

Revista: SUSTAINABILITY

ISSN: 2071-1050 Vol.13 N° 20 2021 págs. 1 - 17

Resumen

Digital news publishers strive to balance revenue streams in their business models: as standard advertising declines, alternatives for sustaining digital journalism arise in the forms of sponsored content, user donations and payments¿one-off purchases, subscriptions or memberships, public or private grants, electronic commerce, events and consulting. An exhaustive study found 2874 active online news publications in Spain, and it observed the adoption of such models in early 2021. Advertising remains the most popular source of income for digital news operations (85.8%) and most sites rely on just one or two revenue streams (74.5%). We compare the cases in our census by their origin (digital-native or non-native), geography (local/regional or national/global) and topic scope (generalist or specialized). We find that traditional, national and specialized online media have a broader and more innovative revenue mix than digital-native, regional or local and general-interest news outlets. The comprehensiveness of this pioneering study sheds light for the first time on the risk that the lack of diversification and innovation in funding sources may imperil the financial sustainability of some online news operations in Spain, mostly those with a smaller scope and no backing from a traditional business, according to the results we present here.
Autores: Pereira-Villazón, T.; Portilla Manjón, Idoia; Rodríguez Salcedo, Natalia

Título: Revisión bibliográfica de la marca corporativa: hacia una definición y gestión integradoras

Revista: DOXA COMUNICACION

ISSN: 1696-019X N° 32 2021 págs. 159 - 185

Resumen

La marca corporativa es un activo intangible y estratégico de gran valor que se vincula a conceptos como identidad e imagen. Esto le ha supuesto la atención de diversas disciplinas, no solo de la comunicación. El objetivo de este trabajo es identificar dichas disciplinas, los autores destacados, ofrecer una definición integradora de la marca corporativa, identificar conceptos relacionados y el área a la que se asigna su gestión. Se trata de arrojar luz sobre la importancia de una adecuada gestión de la marca corporativa. Para ello, se ha realizado una revisión bibliográfica sistematizada de los trabajos académicos publicados durante el periodo 2016-2018. Sobre ellos se aplica un análisis de contenido cuantitativo y cualitativo. Tras la revisión de 112 publicaciones académicas en 66 revistas, se observa la escasa aportación del área de la comunicación en contraste con la gestión y el marketing, de donde proceden también los autores más citados. Respecto a la gestión de la marca corporativa, destaca el papel de la alta dirección y el área de marketing. Sin embargo, la variedad temática de las aportaciones y el valor estratégico de la marca corporativa sugieren la necesidad de aportar un enfoque multidisciplinar en la gestión y estudio de la marca corporativa.
Autores: Feijoo, B. (Autor de correspondencia); Sádaba Chalezquer, Charo; Martínez, G.

Título: On my own: acquiring technical digital skills for mobile phone use in Chile. Parents-children perceptions

Revista: INTERNATIONAL JOURNAL OF MEDIA AND INFORMATION LITERACY

ISSN: 2500-106X Vol.6 N° 2 2021 págs. 289 - 298

Resumen

Despite its relevance, the difficulty in reaching consensus on the definition of digital competence slows down its implementation. The need of prior development of specific skills to advance in digital development has been recently reported. The acquisition of skills involves making the most of the opportunities offered by the digital environment. This article shows the results from a research conducted on 501 parent-child dyads in Chile in which minors aged 10 to 14 reported their self-perceptions on who (parents, siblings and peers) taught them certain technical and operational digital skills on mobile devices. Parents were also surveyed to know their perception about this children¿s social mediation. Socio-demographic variables are also analysed. Chilean minors have a clear perception of autonomy in the acquisition of digital competence, parents underestimate their ability to influence, and other socialization agents such as siblings play a significant role. Age, gender and socioeconomic level to a lesser extent mark differences in the acquisition of these skills. In addition to providing a comparison on the perception parents and children have on the extent to which minors are accompanied while on their mobile phone, the article goes beyond parental mediation strategies and collects parental reflections on types of mediation.
Autores: Erviti Ilundain, María Carmen; León Anguiano, Bienvenido

Título: Spain is different. Cobertura en línea de la cumbre del clima de París en cinco países

Revista: CUADERNOS.INFO

ISSN: 0719-3661 N° 49 2021 págs. 166 - 191

Resumen

Dada la importancia de los contextos nacionales para adecuar la comunicación del cambio climático a cada país, esta investigación tuvo por objetivo averiguar si la cobertura realizada por los medios españoles es diferente de la de otros países en volumen de artículos, temas y fuentes. Realizamos un análisis de contenido de publicaciones en línea (n=527) sobre la cumbre del clima de París (COP21, 2015) en 13 medios de cinco países: Estados Unidos y Reino Unido (del bloque anglosajón), y Alemania, Francia y España (de la Europa continental). Los resultados indican que la cobertura realizada en España difiere notablemente de la de los otros países, incluidos los de Europa continental. El alineamiento ideológico de los medios españoles no parece afectar al volumen de cobertura sobre el cambio climático, como ocurre en el ámbito internacional. Estos resultados permiten matizar las conclusiones de investigaciones previas y proponer recomendaciones para la cobertura mediática en España.
Autores: Diego González, Patricia; Guerrero Pérez, Enrique

Título: La producción de talk shows en la televisión pública española (1990-2010): un contenido omnipresente en TVE

Revista: REVISTA DE COMUNICACIÓN

ISSN: 2227-1465 Vol.20 N° 1 2021 págs. 85 - 102

Resumen

El talk show es un género omnipresente en las parrillas televisivas, aunque no el más exitoso en términos de audiencia. En este artículo se reconstruye la historia reciente de su producción en Televisión Española y se analizan sus principales características siguiendo una metodología de investigación inductiva. Se concluye que el talk show presenta una gran capacidad de hibridación y adaptación al estar presente en todo tipo de programas de diversos géneros. Aunque no existen grandes diferencias entre las producciones de los canales privados y el operador público, debido a su naturaleza comercial, TVE ha apostado en mayor medida por fórmulas como la entrevista, el debate y la tertulia, y en menor medida por espacios de testimonios. The talk show is an omnipresent genre on television schedules, although not the most successful with regard to ratings. This article rebuilds the recent history of its production on Televisión Española and analyzes its main features as a genre following an inductive research methodology. In conclusion the talk show has a great capacity for hybridization and adaptation as it can be found in all kinds of programs and diverse genres. Although there are no great differences between talk shows pro-duced by private channels and the public broadcaster, given its commercial foundations, TVE has opted to a greater extent for formulas such as interviews and debates, and to a lesser extent for testimonial TV shows.
Autores: Gutiérrez García, Elena (Autor de correspondencia); Recalde Viana, Mónica; Alfaro Tanco, José Antonio

Título: Corporate communication in open innovation: a case-study of three multinationals

Revista: CORPORATE COMMUNICATIONS

ISSN: 1356-3289 Vol.26 N° 2 2021 págs. 348 - 364

Resumen

Purpose This article proposes a theoretical framework that synthesizes the main factors explaining the strategic contribution of communication department to open innovation (OI) processes. Because there is little or no research literature on communication and OI, the purpose is to fill this gap. A literature review and empirical qualitative research were conducted to weigh the significance of the framework in practice. Design/methodology/approach An interdisciplinary literature review was necessary to identify the main factors that explain the communication contribution to OI. The analysis of three multinational case studies has helped to enrich the proposed framework. Six semi-structured interviews were conducted with in-company communication managers and innovation managers in order to capture their perceptions. Findings Communication emerges as a strategic function with the potential to be embedded in the whole OI process. The main conclusion is that it may play an increasingly central role in enhancing relationships with external partners. Moreover, it enacts its strategic role while facilitating the enhancement of the organization's overall communication capability - that is, trust, transparency and a coherently articulated narrative. Research limitations/implications This article has not been designed as a comprehensive overview of the topic, nor it is designed to be statistically representative or generalizable. The study was conducted with the intention of exploring the theoretical and practical contributions of communication department to OI, as well as to raise awareness among scholars and practitioners on this new but neglected topic for research. Its qualitative approach serves to assess the value of the framework proposed, and the key issues highlighted here require further research. Practical implications The theoretical framework proposed may enable innovation managers to identify the factors in which the communication function and its practitioners may play a role for facilitating OI processes. Likewise, communication practitioners may find it useful to foster their organizational role and capabilities within these processes. Originality/value This article underlines the significant contribution that the communication function may play in OI processes. Research on this topic has been neglected thus far, despite its significance for the competitiveness of companies and the economy as a whole.
Autores: Colmenarejo, J. P.; Martínez Costa Pérez, María del Pilar

Título: El poder de la creación de imágenes sonoras: cómo la radio contó la crisis del euro

Revista: AMBITOS. REVISTA INTERNACIONAL DE COMUNICACION

ISSN: 1139-1979 N° 54 2021 págs. 71 - 83

Resumen

Aunque nos encontramos en un entorno altamente digitalizado, la radio sigue siendo un medio que dispone exclusivamente del sonido y de la construcción de imágenes sonoras para elaborar sus mensajes. Lo hace desplegando una variedad de recursos lingüísticos, con un alto poder evocador, tanto visual como conceptual. Mediante la construcción de metáforas conceptuales, que permiten concretar nociones abstractas, la radio consigue explicar y mostrar a través de imágenes sonoras la realidad, a través de representaciones de la vida cotidiana de sus oyentes. El empleo de estos recursos lingüísticos y la construcción de estas imágenes se incrementa en momentos álgidos de información. Cuanto más complejo es el tema de la actualidad, la radio recurre con más frecuencia a las metáforas conceptuales ¿mediante la acumulación de recursos y la redundancia¿ para recrear las imágenes que lo expliquen. El objetivo de este trabajo es describir y caracterizar cómo la radio informó de la crisis del euro a través de la creación de imágenes sonoras. En concreto, se analiza la construcción de la metáfora conceptual la crisis es una guerra en la tertulia El equipo económico de La linterna de la Cadena COPE de mayo de 2010 a julio de 2012, período central de la crisis en España y la zona euro.
Autores: Martínez Costa Pérez, María del Pilar (Autor de correspondencia); Colmenarejo Pérez, Juan Pablo; Llamas Sáiz, Carmen

Título: Metáforas conceptuales e imágenes sonoras de la crisis del euro

Revista: CIRCULO DE LINGUISTICA APLICADA A LA COMUNICACION

ISSN: 1576-4737 N° 88 2021 págs. 213 - 223

Resumen

Radio is a media which communicates its messages through two tools: sound and the making of sound images. To achieve it, radio deploys a wide range of evocative linguistics resources, which can be visual as well as conceptual, close to representations of its audience everyday life. By building conceptual metaphors, which allow turning abstract notions into specific ones, radio does achieve to explain and show the reality. The aim of this research is to describe and determine how radio reported the crisis of the euro by creating sound images. In particular, it analyzes the creation of the conceptual metaphor cRisis As A DisEAsE on the radio programme 'El equipo economico de La linterna de la Cadena COPE' from May 2010 to July 2012. The creation of that conceptual metaphor and the related sound images were made to fulfil radio's information and educational role by addressing complex issues with everyday language.)
Autores: Negredo Bruna, Samuel; Amoedo Casais, Avelino; Vara Miguel, Alfonso

Título: Capítulo 4. La evolución del consumo de noticias online: fuentes, marcas, formatos, dispositivos, pago y confianza

Revista: ESPEJO DE MONOGRAFÍAS DE COMUNICACIÓN SOCIAL

ISSN: 2660-4213 Vol.3 2021 págs. 83-108

Resumen

El consumo de noticias online difiere según las circunstancias y las características de las audiencias, configurando un entorno de actuación complejo y cambiante para los cibermedios. La diversificación y la adaptabilidad son una exigencia para aquellos medios que aspiran a mantener posiciones destacadas en el mercado y a seguir siendo relevantes y útiles para el público.
Autores: Medina Laverón, Mercedes; Sánchez-Tabernero Sánchez, Alfonso; Breiner, James Gerard

Título: Some viable models for digital public-interest journalism

Revista: PROFESIONAL DE LA INFORMACION

ISSN: 1386-6710 Vol.30 N° 1 2021 págs. e300118

Resumen

The supply of public interest journalism that serves the needs of citizens in a democratic society has always been scarce in the media marketplace when compared with sensationalism, gossip, entertainment, propaganda, and misinformation. This scarce commodity, whose market value lies in its credibility and depends on costly investments of time and money in professional research, has frequently required a subsidy, which for more than a century was provided by advertising. Now that this subsidy has mostly been devoured by technological platforms such as Google and Facebook, the industry and profession are developing new models focused on user needs and wants with a trend toward public service rather than profit. This paper uses deductive and critical methodologies to identify the most promising business models used by media companies to counteract the decline in public-interest journalism. Our proposal is that an appropriate business model can be the best way to revitalize media companies. The research is based on Chesbrough¿s business model framework applied to 20 leading digital news publications from 16 countries. In addition, we analyze how Covid-19 has impacted those business models.
Autores: Olloqui-Genaro, I.; Recalde Viana, Mónica; Alfaro Tanco, José Antonio

Título: Factors for promoting social innovation along the supply chain: New challenges and opportunities

Revista: UCJC BUSINESS AND SOCIETY REVIEW

ISSN: 2659-3270 Vol.18 N° 2 2021 págs. 180 - 221

Resumen

This article discusses the study of the supply chain as an area from which companies can carry out social innovation activities. With this premise, it identifies the relevant factors that drive social innovation along the supply chain, including a corporate culture oriented toward social understanding, an integrated economic, social, and environmental strategy, and the regulation and cross-cutting nature of communication as an engine for these practices. Fi-nally, seven opportunities and six barriers to its implementation are discussed.
Autores: Sangil, L.; Portilla Manjón, Idoia

Título: La gestión de datos en medios de comunicación: el caso de Unidad Editorial

Revista: ESTUDIOS SOBRE EL MENSAJE PERIODISTICO

ISSN: 1134-1629 Vol.27 N° 2 2021 págs. 729 - 737

Resumen

El big data puede ser un apoyo a la gestión de todo tipo de empresas, como los medios de comunicación. En España, diversos medios han iniciado proyectos vinculados a datos. En este trabajo se analiza cómo está utilizándolos Unidad Editorial para la mejora de su estrategia publicitaria, desarrollo o personalización de productos, mejora de la distribución y determinación de precios. La información se ha obtenido mediante entrevistas en profundidad a los responsables del grupo de áreas como big data, publicidad y digital durante 2017. Los resultados confirman que el grupo ha puesto en marcha proyectos sencillos como la monitorización de datos, pero también más complejos, requiriendo el cambio en el modo de trabajar de toda un área. Los beneficios obtenidos son importantes, aunque no se pueden perder de vista los riesgos para la privacidad o la creatividad.
Autores: Feijoo-Fernández, B. (Autor de correspondencia); Sádaba Chalezquer, Charo

Título: Is my kid that naive? Parents' perceptions of their children's attitudes towards advertising on smartphones in Chile

Revista: JOURNAL OF CHILDREN AND MEDIA

ISSN: 1748-2798 2021 págs. 1 - 16

Resumen

It is common to identify the ability to recognize advertising as a requirement for the development of a critical attitude towards commercial content. This paper reflects on the perception parents have of their children who, as active users of mobile devices, are recipients of advertising. We thought interesting to draw a comparison between parent and child responses to corroborate the level of consistency between adult perception and what children stated regarding their attitude towards the advertising to which they were exposed. In order to do so a survey was applied in dyads in 501 households in the Metropolitan Area of Santiago de Chile showing that parents and guardians tend to underestimate the trust that children place in the advertising appearing on the channels they watch most on their mobile devices. It is needed a ground a solid starting point to enable subsequent research on childcare, content supervision and parental and social mediation.
Autores: Rodríguez Virgili, Jordi (Autor de correspondencia); Serrano Puche, Javier; Fernandez, C. B.

Título: Digital disinformation and preventive actions: perceptions of users from Argentina, Chile, and Spain

Revista: MEDIA AND COMMUNICATION

ISSN: 2183-2439 Vol.9 N° 1 2021 págs. 323 - 337

Resumen

This article explores audience perceptions of different types of disinformation, and the actions that users take to combat them, in three Spanish-speaking countries: Argentina, Chile, and Spain. Quantitative data from the Digital News Report (2018 and 2019), based on a survey of more than 2000 digital users from each country was used for the analysis. Results show remarkable similarities among the three countries, and how digital users identically ranked the types of problematic information that concerned them most. Survey participants were most concerned by stories where facts are spun or twisted to push a particular agenda, followed by, those that are completely made up for political or commercial reasons, and finally, they were least concerned by poor journalism (factual mistakes, dumbed-down stories, misleading headlines/clickbait). A general index of ¿Concern about disinformation¿ was constructed using several sociodemographic variables that might influence the perception. It showed that the phenomenon is higher among women, older users, those particularly interested in political news, and among left-wingers. Several measures are employed by users to avoid disinformation, such as checking a number of different sources to see whether a news story is reported in the same way, relying on the reputation of the news company, and/or deciding not to share a news story due to doubts regarding its accuracy.
Autores: Salaverría Aliaga, Ramón (Autor de correspondencia); Costa, Carlos

Título: O jornalismo é tautológico! Pois é um fazer que contém em si todos os significados

Revista: INTERCOM - REVISTA BRASILEIRA DE CIÊNCIAS DA COMUNICAÇÃO

ISSN: 1809-5844 Vol.43 N° 1 2020 págs. 193 - 200
Autores: Guerrero Pérez, Enrique; Diego González, Patricia

Título: La producción de programas musicales en la televisión pública española (1990-2010): el auge del talent show

Revista: ESTUDIOS SOBRE EL MENSAJE PERIODISTICO

ISSN: 1134-1629 Vol.26 N° 2 2020 págs. 597 - 609

Resumen

Este artículo tiene como objeto ofrecer un recorrido por la historia de la producción de los programas musicales en la televisión pública española durante el periodo 1990-2010. Con esta finalidad, se ha consultado el archivo histórico digital de Radio Televisión Española como fuente primaria. A continuación, se ha completado la información con el análisis de fuentes secundarias como las secciones televisivas de la prensa nacional, publicaciones especializadas en televisión y bases de datos online como IMDb. Siguiendo un método de investigación inductivo, las conclusiones derivadas del estudio cronológico de los datos confirman las hipótesis planteadas. Primero, que el género musical ha sufrido un proceso de transformación al hibridarse con otros tipos de contenidos como las variedades, el concurso o la telerrealidad, dando como resultado el talent show contemporáneo. Y segundo, que la oferta de musicales de la televisión pública española no difiere en gran medida de la programada por los principales operadores privados, especialmente en la franja de máxima audiencia, dado su carácter comercial. La apuesta de TVE por el talent show musical ha sido determinante en la evolución del género musical en la televisión española.The aim of this article is to offer a journey through the history of the production of musical programmes on Spanish public television during the period 1990-2010. For this purpose, the digital historical archive of Radio Televisión Española has been consulted as a primary source. Besides, the information has been completed with the analysis of secondary sources such as television sections of the national press, specialized publications on television and online databases such as IMDb. Following an inductive research method, the conclusions derived from this study confirm our hypotheses. Firstly, the musical genre has undergone a transformation process due to its hybridization with other types of content such as varieties, game shows or reality shows, becoming the current talent show. And secondly, the musical offer of the Spanish public television does not differ a lot from that programmed by the main private operators, especially in prime time. TVE¿s commitment to musical talent shows has been a cornerstone in the evolution of the musical genre in contemporary Spanish television.
Autores: Atarama-Rojas, T. (Autor de correspondencia); Guerrero Pérez, Enrique; Gerbolini, V.

Título: Participation and Transmediality: Audience Influence on Web Series

Revista: INTERNATIONAL JOURNAL OF COMMUNICATION

ISSN: 1932-8036 Vol.14 2020 págs. 3614 - 3632

Resumen

Interactivity with users represents a key feature of transmedia storytelling. This research revolves around the way viewer engagement influences the content of an interactive Web series-namely, Si fueras tu. The series used a strategy based on social networks to encourage viewer participation in the decisions of the protagonist. Research uses a mixed study methodology that includes (1) an analysis of turning points, (2) an analysis of characters, (3) content analysis based on viewers' comments on social media, and (4) indepth interviews with project managers to illuminate the process of building the transmedia strategy. Findings confirm that audience participation influences the content of the fiction series, albeit in a limited way, with the main aim being to retain the audience as part of the marketing strategy.
Autores: Echart Orús, Pablo (Autor de correspondencia); Russo, P.

Título: El "sueño europeo": narrativas fílmicas y fotográficas de una crisis

Revista: FOTOCINEMA

ISSN: 2172-0150 N° 21 2020 págs. 5 - 16

Resumen

Este número monográfico de Fotocinema pretende ahondar en cómo las artes y los medios audiovisuales reflejan la idea de Europa como "casa común", la crisis profunda que hoy atraviesa, y los principales retos y problemas a los que se enfrenta para hacer posible de nuevo su regeneración y supervivencia
Autores: Medina Laverón, Mercedes; Sánchez-Tabernero Sánchez, Alfonso; Larrainzar Garijo, Arturo

Título: Growth strategies of media companies: efficiency analysis

Revista: PALABRA CLAVE

ISSN: 0122-8285 Vol.23 N° 1 2020

Resumen

This paper analyzes the media and entertainment companies' main strategic options about what to do for growing-internationalization or diversification-and how to do it-organic and inorganic growth-in a context of ever growing competition. We identify correlations between those strategies and three basic pillars of managers' decision-making process: growth, profitability, and indebtedness. We conclude that mergers and acquisitions can generate rapid growth, but they are expensive in terms of Return on Investment Capital (ROTC) and they usually increase the leverage of the company. Therefore, the inorganic path could not be the best option for companies with difficulties to get access to capital or for very cyclical businesses. In addition, we identify that vertical integration generates a lower ROIC than horizontal integration, and we show how internationalization strategies increase the profitability of audiovisual companies. We analyze the basic indicators of SO listed companies in the sector that meet three criteria necessary for our study: data transparency, sufficient size of the company, and a certain trajectory that would allow us to study the consequences of the chosen strategies over long periods of time, at least 15 years. We study the firms' evolution from 2010 to 2016 with metrics from the Thomson Reuters database. In that last year, they accounted for 88 percent of global television revenue.
Autores: Negredo Bruna, Samuel (Autor de correspondencia); Martínez Costa Pérez, María del Pilar; Breiner, James Gerard; et al.

Título: Journalism expands in spite of the crisis: digital-native news media in Spain

Revista: MEDIA AND COMMUNICATION

ISSN: 2183-2439 Vol.8 N° 2 2020 págs. 73 - 85

Resumen

Digital-native news organizations have grown steadily in Spain since the mid-1990s and they have become established as a major force in the media market. Paradoxically, their biggest expansion coincided with the Great Recession (2008¿2014). In fact, their numbers increased most during 2012¿2013, when traditional media were cutting staff in response to the economic crisis, and unemployment rates in the media sector as a whole hit their peak. However, these digital-native news startups have yet to prove their sustainability and stability. This study uses our own database of 3,862 native and non-native digital news outlets in Spain and the Reuters Institute Digital News Report to analyze a number of characteristics of these media, such as the percentage that have gone inactive, the relative popularity of legacy brands vs. digital natives, multi-platform synergies, content subject matter, geographical location, ownership, and funding sources. Based on these quantitative parameters, this study reviews the structural strengths and weaknesses of digital-native media in the Spanish news market. Taking into account these findings, we conclude that the surge in digital-native news media observed in Spain during the Great Recession followed the pattern of creative destruction described by several economists.
Autores: Serrano Puche, Javier (Autor de correspondencia)

Título: Periodismo constructivo: una respuesta a las razones de los usuarios para evitar las noticias

Revista: CUADERNOS.INFO

ISSN: 0719-3661 N° 46 2020 págs. 153 - 177

Resumen

Even though the current media landscape allows to choose between very diverse platforms, sources and means to get information, there are users who decide to avoid the news. This article explores the reasons behind this news avoidance, relating it to the proposals of the so-called constructive journalism. Taking Spain as case study and through a qualitative and quantitative analysis of the Digital News Report -based on a pilot study and a survey to 2,006 users-, the results show that 50% of digital users in Spain actively avoid news, a practice more common among women, young users and low-income people. The reasons allude to two major factors. On the one hand, the users' situation, either due to lack of interest concerning current events or to the perception that exposure to the news flow has negative effects on their mood (the main reason to avoid them, 37% of the cases). On the other hand, the media -both at the corporate level and the journalists who produce the information- are accused of failing to comply with some basic principles of the profession. Specifically, 29% of users do not consult the news because they mistrust their veracity. The media could address these motivations by opting for a more constructive approach to journalism, based on a news coverage aimed at generating a positive social impact.
Autores: Salaverría Aliaga, Ramón (Autor de correspondencia); Buslón, N.; López Pan, Fernando; et al.

Título: Desinformación en tiempos de pandemia: tipología de los bulos sobre la Covid-19

Revista: PROFESIONAL DE LA INFORMACION

ISSN: 1699-2407 Vol.29 N° 3 2020 págs. e290315

Resumen

Se presenta un análisis de contenido de todos los bulos (N=292) relacionados con la pandemia Covid-19 identificados por las tres plataformas de verificación acreditadas en España, durante el primer mes del estado de alarma decretado por el Gobierno (14 marzo 2020 ¿ 13 abril 2020). El estudio muestra que los bulos sobre el coronavirus fueron diseminados principalmente en las redes sociales y, entre ellas, sobre todo en las cerradas, como la aplicación móvil de mensajería WhatsApp. También detecta las particularidades formales y de contenido más frecuentes de los contenidos falsificados. Los resultados revelan que la pandemia, además de generar un gran número de bulos sobre salud y ciencia, casi un tercio de la muestra, también propició la difusión de numerosos contenidos falsos de tema político y gubernamental. El artículo explora los formatos, fuentes y territorios de procedencia de los bulos. Más allá de sus resultados empíricos, este estudio realiza contribuciones teóricas en el marco de los emergentes estudios sobre desórdenes informativos. En concreto, aporta una definición propia de bulo, así como una tipología en la que se identifican cuatro tipos de bulos: broma, exageración, descontextualización y engaño. A partir de esos cuatro tipos, se propone un `diagrama de gravedad de los bulos¿.
Autores: Lloyd S. Davis; León Anguiano, Bienvenido; Bourk, Michael; et al.

Título: Transformation of the media landscape: infotainment versus expository narrations for communicating science in online videos

Revista: PUBLIC UNDERSTANDING OF SCIENCE

ISSN: 0963-6625 Vol.29 N° 7 2020 págs. 688 - 701

Resumen

Society is undergoing a transformation in the way people consume media: increasingly we are using online on-demand videos, with the fastest growing segment of online videos about science being user-generated content that uses an infotainment style of delivery, in contrast to the traditional expository narrations of professionally generated content. In this study, we produced two otherwise identical videos about climate change to test the effects of an infotainment or expository narration. A total of 870 survey participants (419 English; 451 Spanish) were randomly presented with either an infotainment or expository version of the video. The expository narration was liked and believed more, and this held irrespective of language, age, sex or online viewing habits. However, the infotainment version was liked more by viewers without a university education and, further, viewers were better able to recall information from it, suggesting that user-generated content with infotainment-style narrations may actually be good for increasing public understanding of science.
Autores: Salaverría Aliaga, Ramón (Autor de correspondencia)

Título: Exploring digital native news media

Revista: MEDIA AND COMMUNICATION

ISSN: 2183-2439 Vol.8 N° 2 2020 págs. 1 - 4

Resumen

Digital native news media are becoming a blooming phenomenon, expanding globally. Up until now, however, the scholar community has paid little attention to online-born media, compared to the high interest devoted to the legacy media brands. Drawing upon the extant literature on this emerging topic, this editorial summarizes the empirical and theoretical contributions of the thematic issue entitled ¿Digital Native News Media: Trends and Challenges.¿ The author highlights that the studies selected for this thematic issue not only explore the innovative characteristics and opportunities of digital native media in thirty countries, but also provide a cautionary tale about their structural problems and limitations.
Autores: Martínez Costa Pérez, María del Pilar (Autor de correspondencia); Sánchez Blanco, Cristina; Serrano Puche, Javier

Título: News consumption of hard and soft topics in Spain: Sources, formats and access routes

Revista: COMMUNICATIONS

ISSN: 0341-2059 Vol.45 N° 2 2020 págs. 198 - 222

Resumen

The variety of devices and the socialization of consumption have decentralized access to online information, which is not retrieved directly from media websites, but through social networks. These same factors have driven user interest towards a wider range of both ¿hard¿ and ¿soft¿ topics. The aim of this article is to identify the most popular topics among online news consumers in Spain. The methodology used is based on an analysis of the survey conducted as part of the Digital News Report 2017. Following this analysis, it has concluded that the most popular hard news stories in Spain are those related to the local and regional community itself and to health and education, while the most popular soft news stories relate to lifestyles and arts and culture. The analysis has revealed that increased interest in news and greater topic specialization result in more diversified use of sources, formats and complementary routes.
Autores: Pereira-Villazón, T.; Portilla Manjón, Idoia

Título: La gestión de la marca del programa frente a la marca corporativa en redes sociales

Revista: ESTUDIOS SOBRE EL MENSAJE PERIODISTICO

ISSN: 1134-1629 Vol.26 N° 1 2020 págs. 1543 - 1553

Resumen

Ante el desarrollo de la televisión digital y la llegada de nuevos operadores, el sector audiovisual español se ha visto obligado a implementar nuevas estrategias de comunicación de sus marcas. Entre los canales que vienen utilizando para esta comunicación, las redes sociales ocupan un lugar destacado. En este trabajo se examina el caso de La casa de papel analizando la comunicación de Atresmedia, Netflix España y Vancouver Media en sus cuentas corporativas y del programa en Twitter, Facebook e Instagram. El periodo de estudio se centra en las dos semanas previas y posteriores al lanzamiento de la tercera temporada de esta serie el 19 de julio de 2019. Se analizaron un total de 748 tuits que muestran que la comunicación de las marcas en redes sociales de La casa de papel difiere en el número de publicaciones, utilización de recursos y el papel de la marca corporativa
Autores: Pereira-Villazón, T.; Portilla Manjón, Idoia

Título: La gestión de la marca del programa frente a la marca corporativa en redes sociales. Caso: La Casa de Pape

Revista: ESTUDIOS SOBRE EL MENSAJE PERIODISTICO

ISSN: 1134-1629 Vol.26 N° 4 2020 págs. 1543 - 1553

Resumen

Ante el desarrollo de la televisión digital y la llegada de nuevos operadores, el sector audiovisual español se ha visto obligado a implementar nuevas estrategias de comunicación de sus marcas. Entre los canales que vienen utilizando para esta comunicación, las redes sociales ocupan un lugar destacado. En este trabajo se examina el caso de La casa de papel analizando la comunicación de Atresmedia, Netflix España y Vancouver Media en sus cuentas corporativas y del programa en Twitter, Facebook e Instagram. El periodo de estudio se centra en las dos semanas previas y posteriores al lanzamiento de la tercera temporada de esta serie el 19 de julio de 2019. Se analizaron un total de 748 tuits que muestran que la comunicación de las marcas en redes sociales de La casa de papel difiere en el número de publicaciones, utilización de recursos y el papel de la marca corporativa.
Autores: Horst, Sven-Ove; Järventie-Thesleff, Rita; Pérez Latre, Francisco Javier

Título: Entrepreneurial identity development through digital media

Revista: JOURNAL OF MEDIA BUSINESS STUDIES

ISSN: 1652-2354 Vol.17 N° 2 2020 págs. 87 - 112

Resumen

The use of digital media enables entrepreneurs to develop their startups in strategic manner. However, how entrepreneurs develop their identity through digital media is currently underexplored. Therefore, our focus is on how entrepreneurs describe and reflect on their communication with their audiences over digital media and, in turn, how that shapes their becoming as entrepreneurs. Our empirical data consists of 29 qualitative interviews and close observations in the start-up incubator neudeli at the Bauhaus-University Weimar. Through our analysis we show how the practice of strategic sparring and the practice of brand co-creation facilitate the development towards three alternative identity types, which are "solution-driven", "purpose-driven" and "lifestyle-driven" identity. Ultimately, our study highlights how media management can be seen as a practice of self through communication over digital media.
Autores: Sánchez Blanco, Cristina (Autor de correspondencia); Sádaba Chalezquer, Charo; Sanjurjo San Martín, Elena

Título: Mecanismos comportamentales como predicción del uso de ad blocking en usuarios de noticias online

Revista: REVISTA DE COMUNICACION

ISSN: 1684-0933 Vol.19 N° 2 2020 págs. 231 - 243

Resumen

Avoiding commercial content while consuming media is not a new phenomenon. The theory recognizes different mechanisms to explain this behavior and the use of advertising blockers can be recognized as an active and conscious behavioral response to this type of content. It is interesting to delve into the reasons that can explain this response by the user. This article analyzes to what extent the use of this ad blocking software is related to conscious attitudes and what is the probability that certain profiles will use them more or less. The case of online news users in Spain is studied with the data from the Digital News Report 2018, which surveyed a representative sample of 2023 Spanish adults. Through a binomial logistic regression, it is shown that some demographic aspects such as age and gender seem to indicate a greater propensity to use this type of online advertising blocking software. Also users with an active attitude are more likely to use programs to block digital advertising. In contrast, it is shown how there are two profiles of people who are less likely to use these software: those who pay for online news and those who have greater familiarity and critical knowledge of the information sector.
Autores: Erviti Ilundain, María Carmen

Título: Del "cambio climático" a la "emergencia climática". Análisis de El País y El Mundo

Revista: PRISMA SOCIAL

ISSN: 1989-3469 N° 31 2020 págs. 64 - 81

Resumen

Tras la publicación del informe del Panel Intergubernamental para el Cambio Climático (IPCC, por sus siglas en inglés) de 2018, las expresiones ¿crisis climática¿ y ¿emergencia climática¿ avalan un nuevo discurso sobre el clima, también en los medios de comunicación. En este artículo se presenta una revisión bibliográfica sobre la evolución de las diferentes expresiones utilizadas en el discurso público en relación problema del clima y se estudia empíricamente, mediante un análisis cuantitativo, su empleo en los diarios españoles de mayor difusión: El País y El Mundo (n=1247). Las expresiones "crisis climática" y "emergencia climática", casi inexistentes durante la cumbre de París de 2015 (1,2%), destacan en la cumbre del clima de 2019, celebrada en Madrid (20,8%). Sin embargo, "cambio climático" continúa siendo el término más empleado en los periódicos de la muestra (53%). Se concluye que el nuevo discurso de la "emergencia climática" ha entrado con fuerza en la agenda mediática española, si bien es cierto que todavía es un discurso emergente que debe ir consolidándose.
Autores: Fernández Vallejo, Ana María (Autor de correspondencia)

Título: Comunicar emociones en Facebook: Análisis discursivo en la página corporativa de empresa Dia

Revista: RESLA. REVISTA ESPAGNOLA DE LINGUISTICA APLICADA

ISSN: 0213-2028 Vol.33 N° 1 2020 págs. 55 - 83

Resumen

Communication between company and client has changed with the arrival of social networks on the corporate communication: the bidirectional communication becomes multidirectional (client to client o client to company) and the emotional element constitutes a part of this message. This article is an attempt to analyse how the emotions are communicated throughout the corporate social network. After identifying the emotions with higher presence, we tackle the analysis of evaluation, intensification and approximation strategies that help to conceptualize or evoke the emotions. To do so, we collected a corpus of 3128 publications, which appeared during the last quarter of 2016 and the data was organized in three corpus: postspublished by Dia, commentaries of followers and commentaries of the company itself. The findings afford us the following conclusions: (1) the high frequency of emotions in corporate digital communication, especially throughout the networks such as Facebook, (2) the prevalence of positive emotions in the three subcorpus, (3) the devices of evaluation, intensity and approximation strategies are similar in the three subcorpus; however the use of icon-graphics devices is more free in the comments of followers.
Autores: Breeze Davies, Ruth (Autor de correspondencia)

Título: Exploring populist styles of political discourse in Twitter

Revista: WORLD ENGLISHES

ISSN: 0883-2919 2020 págs. 1 - 19

Resumen

In public controversy after the Brexit referendum, social media played a prominent role. In particular, veteran populist anti-EU campaigner Nigel Farage used Twitter as a powerful weapon to further his cause. This paper compares a corpus of Farage's tweets in 2017-2018 with those by four other prominent British politicians (May, Johnson, Corbyn and Starmer). Quantitative corpus linguistics techniques are combined with qualitative analysis to examine how Farage creates a distinctive discursive style that is both down-to-earth and emotive. Various markers of register and affect are identified, and three core aspects of Farage's populist appeal to 'the people' are outlined, including the projection of negative emotions, especially anger/violence; the use of questions to provoke reactions; and the deployment of colloquial expressions and catchphrases to resonate with popular audiences and claim the status of 'common sense'.
Autores: Vara Miguel, Alfonso

Título: Cross-national similarities and differences between legacy and digital-born news media audiences

Revista: MEDIA AND COMMUNICATION

ISSN: 2183-2439 Vol.8 N° 2 2020 págs. 16 - 27

Resumen

The decline of the news business model for print newspapers in many Western countries and the digital disruption caused by the Internet have influenced the rise of digital-born news media. These new media are different from legacy brands in terms of business models, distribution strategies, corporate organisation, and editorial priorities. It would be expected that the different nature of both legacy and digital-born news media has driven to two types of significantly different audiences. This article aims to analyse whether there are significant differences between the users of these two types of media, by comparing the online audiences of five European countries' (United Kingdom, Germany, France, Spain, and Italy) legacy and digital-born media brands in 2015 and 2019. The article will focus on four aspects: demographic and socioeconomics profiles (sex, age, income and level of education); interest in news; payment for online news; and media trust.
Autores: Fernández, C. B.; Rodríguez Virgili, Jordi (Autor de correspondencia); Serrano Puche, Javier

Título: Expresión de opiniones en las redes sociales: un estudio comparado de Argentina, Chile, España y México desde la perspectiva de la espiral del silencio

Revista: JOURNAL OF IBERIAN AND LATIN AMERICAN STUDIES

ISSN: 1326-0219 Vol.26 N° 3 2020 págs. 389 - 406

Resumen

There is a new pattern of consumption of political information that has been generating great challenges for electoral campaigning and democracy. Using the spiral of silence theory, this paper compares the willingness to express political opinions of digital users in four Iberoamerican countries (Argentina, Chile, Spain and Mexico). The paper explores patterns on digital users silencing their political opinions as well as the relationship between unwillingness to express their opinions with ideological self-position. The research shows that the users that place themselves at the ideological extremes are those who are less concerned about expressing their true political opinions openly on the Internet. This was found both in fears of the authorities and in fear of social isolation to the same extent. In the four countries studied, men have less willingness to express their political opinions. Fear is greater among young adults (25-34 years), while younger users and those over 45 feel less social pressure.
Autores: Gutiérrez García, Elena (Autor de correspondencia); Sadi, Gabriel

Título: Capacidades profesionales para el mañana de la comunicación estratégica: contribuciones desde España y Argentina

Revista: REVISTA DE COMUNICACIÓN

ISSN: 2227-1465 Vol.19 N° 1 2020 págs. 125-148

Resumen

El Global Capability Framework for Public Relations and Communication Management (Fawkes et at., 2018) es la primera propuesta internacional que adopta el concepto de `capacidad¿ en la disciplina para describir el alcance y potencial futuro de una profesión cambiante y global. El resul tado, un marco global de 11 capacidades, producto de una investigación académica bienal (Delphi, encuestas, grupos focales y entrevistas) en la que participaron más de 1.400 expertos académicos y profesionales en nueve países de cinco continentes (Argentina, Australia, Canadá, España, Estados Unidos, Reino Unido, Singapur, Suecia y Sudáfrica). Dado que cada país cuenta con su propio marco de capacidades, en este artículo se presentan de forma inédita los marcos específicos de Argentina y España -únicos países de habla hispana en el proyecto- con sus listas de capacidades y análisis comparado. Como conclusión general, se revela una marcada orientación estratégica y social de la profesión, a la vez que se evidencian algunas diferencias significativas.
Autores: Martínez Costa Pérez, María del Pilar; María José Müller (Autor de correspondencia); Villar, Marta

Título: La expansión del podcast en la radio pública: estudio comparado de Radio Nacional Argentina y Radio Nacional de España (2019)

Revista: HIPERTEXT.NET

ISSN: 1695-5498 Vol.20 N° 20 2020 págs. 55 - 67

Resumen

La radio pública se enfrenta al desafío de seguir cumpliendo su misión de servicio con las reglas y oportunidades que ofrece el entorno digital para innovar en el contenido y en el modo de alcanzar a las nuevas audiencias. El podcast resulta un formato sonoro que se adapta muy bien a estos tiempos de audiencias diversificadas y con intereses específicos. Esta investigación estudia la oferta de podcast de la radio pública de cobertura nacional en Argentina y España, y con ello persigue delimitar su papel en la ampliación del repertorio de contenidos de la radio tradicional en un entorno de crecimiento de la producción y consumo de audio. Se utiliza la metodología del análisis de contenido para describir y comparar la oferta de podcast de LRA1 y Radio 1, las emisoras generalistas de Radio Nacional Argentina y Radio Nacional de España, respectivamente; y así evaluar en qué grado su implantación fortalece su misión de servicio público.
Autores: López Pan, Fernando (Autor de correspondencia); Rodríguez Rodríguez, Jorge

Título: El Fact Checking en España. Plataformas, prácticas y rasgos distintivos

Revista: ESTUDIOS SOBRE EL MENSAJE PERIODISTICO

ISSN: 1134-1629 Vol.26 N° 3 2020 págs. 1045 - 1065

Resumen

Las plataformas de verificación de datos se han convertido en un movimiento que, nacido en Estados Unidos, se ha extendido por todo el mundo. Su objetivo es luchar contra la desinformación, las percepciones erróneas y las falsas noticias en el nuevo ecosistema comunicativo en el que las redes sociales adquieren relevancia como fuente de información, y en el que es cada vez más fácil ¿y asequible a miles de millones de ciudadanos¿ producir, editar y distribuir (falsa) información. Casi toda la bibliografía y los casos de estudio se han centrado en Estados Unidos. Sobre la verificación de datos en castellano, solo se han investigado las plataformas de verificación en español que el Duke reporter¿s Lab incluía en 2018 en su base de datos, así como nueve iniciativas en español surgidas desde 2010 en media docena de países latinoamericanos. En este artículo, después de un marco teórico, abordamos la realidad del fact checking en España. Mediante un análisis cualitativo, identificamos y analizamos las webs de verificación y las actividades de chequeo de información en nuestro país. Ello se complementa con entrevistas a los periodistas que han llevado a cabo iniciativas de fact checking en nuestro entorno. La realidad del fact checking en España, como se demuestra, se haya todavía en una fase incipiente. Palabras clave: Fact Checking; España; desinformación; verificación de datos; noticias falsas; maldita.es; Newtral
Autores: Breeze Davies, Ruth (Autor de correspondencia)

Título: Angry tweets. A corpus-assisted study of anger in populist political discourse

Revista: JOURNAL OF LANGUAGE AGGRESSION AND CONFLICT

ISSN: 2213-1272 Vol.8 N° 1 2020 págs. 118 - 145

Resumen

The rise of populism has turned researchers' attention to the importance of affect in politics. This is a corpus-assisted study investigating lexis in the semantic domain of anger and violence in tweets by radical-right campaigner Nigel Farage in comparison with four other prominent British politicians. Both quantitative and qualitative analyses of discourse show that Farage cultivates a particular set of affective-discursive practices, which bring anger into the public sphere and offer a channel to redirect frustrations. Rather than expressing his own emotions, he presents anger as generalised throughout society, and then performs the role of defending 'ordinary people' who are the victims of the elites. This enables him to legitimise violent emotions and actions by appealing to the need for self-assertion and self-defence
Autores: Rivera, R. G. (Autor de correspondencia); Arrese Reca, Ángel; Sadaba, C.; et al.

Título: Incorporating diversity in marketing education: a framework for including all people in the teaching and learning process

Revista: JOURNAL OF MARKETING EDUCATION

ISSN: 0273-4753 Vol.42 N° 1 2020 págs. 37 - 47

Resumen

The management of diversity and inclusion is a major challenge for businesses in developing inclusive products and marketing strategies focused on people with disabilities. Universities can foster positive attitudes toward inclusiveness if they facilitate student recognition of differences as assets and enable them to appreciate the creation of communities where different individuals are valued. This study analyzes the experience of an innovative undergraduate seminar on inclusive marketing based on social learning theory. Designed and conducted by a former marketing manager with visual impairment, together with university scholars, the course develops the learning potential of inclusive marketing strategies and tactics through role-playing exercises and case studies. By presenting the inclusive marketing seminar theoretical framework, syllabus, and impact on students' attitudes, this research analyzes an approach to training future marketing professionals and leaders to understand people with disabilities as important stakeholders and provides key insights for universities, companies, and governments in the application of inclusive marketing and communication strategies.
Autores: Harlow, Summer (Autor de correspondencia); Kilgo, Danielle K.; Salaverría Aliaga, Ramón; et al.

Título: Is the Whole World Watching? Building a Typology of Protest Coverage on Social Media From Around the World

Revista: JOURNALISM STUDIES

ISSN: 1461-670X Vol.21 N° 11 2020 págs. 1590 - 1608

Resumen

Previous research suggests that mainstream media coverage around the world follows a ¿protest paradigm¿ that demonizes protesters and marginalizes their causes. Given the recent increase in global protest activity and the growing importance of social media for activism, this paper content analyzes 1,438 protest-related English and Spanish news stories from around the world that were shared on social media, examining framing, sourcing, and marginalizing devices across media outlet type, region, language, and social media platform in order to create a typology of how the protest paradigm operates in an international and social media context. Results showed type of protest, location of protest, and type of media outlet were significantly related to whether news stories adhered to the protest paradigm. Social media shares were predicted by region of media outlet, English-language media, and type of protest.
Autores: Hernández Peña, Juan Carlos

Título: Decisiones algorítmicas de perfilado. Régimen y garantías jurídicas

Revista: CIVITAS. REVISTA ESPAÑOLA DE DERECHO ADMINISTRATIVO

ISSN: 0210-8461 N° 203 2020 págs. 281 - 322

Resumen

Las decisiones algorítmicas de perfilado van cobrando una importancia creciente debido a la utilización de técnicas de Big Data e Inteligencia Artificial. El Reglamento General de Protección de Datos apuntala su regulación a partir de un enfoque basado en derechos. En este artículo se aborda esta regulación analizando, en primer término, que debemos entender por tales decisiones, qué elementos estructurales deben guiar la respuesta regulatoria, y los principios más relevantes. Posteriormente se hace un análisis del régimen y alcance de los derechos que asisten a los particulares en la salvaguarda de sus derechos e intereses, prestando atención a aquellos que resultan especificos para las decisiones de perfilado como el derecho a no ser objeto de decisiones automáticas de perfilado, er'"derecho a la intervención humana y el derecho a la explicación.
Autores: López Pan, Fernando (Autor de correspondencia); Rodriguez-Rodriguez, J. ; de Lorenzo Rodríguez, Ignacio

Título: Periodística como disciplina universitaria en España: una propuesta

Revista: PALABRA CLAVE

ISSN: 0122-8285 Vol.23 N° 3 2020

Resumen

Disciplines within knowledge domains are cross-cutting and shaped by the contributions of cultures and countries. In the field of journalism studies (as in many others), the force of Anglo-Saxon perspectives has outshined other approaches and attempts. Although every tradition-at least in Western culture-intertwines with others, they also have peculiarities that enrich the debate. This article aims to introduce the Spanish-American tradition and, especially, the Spanish one regarding reflections on journalism studies as an academic discipline. The concern for endowing journalism with a disciplinary status has lingered on, particularly because of the passage from schools to universities. Here, in this transition, Spain is characterized by having sparked off a prolonged, intense debate about the elements that define journalism as an academic discipline. Such a discussion has hardly taken place in Latin America. The method is based on a literature review focused on pioneering authors such as Martinez Albertos, Nunez-Ladeveze, and Casasus. Given the relevance of this reflection in Spain, this article elaborates further on the debate and, as a conclusion, brings forward a renewed proposal for defining journalism and describing its subject matter, scope, multidisciplinary nature, and methods.
Autores: Dias, P. (Autor de correspondencia); Serrano Puche, Javier

Título: Multi-needs for multi-screening: practices, motivations, and attention distribution

Revista: PALABRA CLAVE

ISSN: 0122-8285 Vol.23 N° 1 2020 págs. 1 - 34

Resumen

Multi-screening is an emergent but fast-growing and fast-changing practice, evolving along with the technologies that mediate it. This article presents a study on multi-screening, i.e., simultaneously or sequentially engaging with more than one screened-media. Based on the uses and gratifications theory, our study focused on the most common multi-screening scenario-engaging with the smartphone while watching TV-in order to explore triggers, motivations, gratifications, and attention distribution. The methodology is qualitative in nature, including ethnographic journals and follow-up interviews to a sample of 30 young adults, and the data was collected in Portugal and Spain. The activities performed on each device are usually disconnected and motivated by the need to enhance the entertainment afforded by the TV or to obtain a sense of efficiency. The attention is distributed in alternated periods, and the smartphone has a greater ability of demanding attention and retaining the engagement.
Autores: Sierra Iso, Aurken (Autor de correspondencia); Rodríguez Virgili, Jordi

Título: Comunicación política y medios sociales: análisis del estado de la cuestión de 2008 a 2018

Revista: REVISTA MEDITERRANEA DE COMUNICACION

ISSN: 1989-872X Vol.11 N° 1 2020 págs. 245 - 260

Resumen

This paper seeks to present the state of the art of research on political communication regarding social media from 2008 to 2018. To this end, 357 articles published in four academic Communication journals of the first quartile of the Journal Citation Reports (JCR-WoS) were analysed. In search of clarity, the paper follows the structure of Woltons triangle and explains the main effects that social media have over politicians, media and citizens. In general, the results show that current research is empirical and rarely focuses on comparative approaches. In addition, it puts emphasis on new technologies, placing them at the very core of the academic debate.
Autores: González Ruiz, Ramón Domingo (Autor de correspondencia); Izquierdo Alegría, Dámaso

Título: Encapsulación y estructura informativa: análisis cuantitativo y cualitativo de las variables influyentes en la selección de patrones temático-remáticos en el editorial periodístico

Revista: ZEITSCHRIFT FUR ROMANISCHE PHILOLOGIE

ISSN: 0049-8661 Vol.136 N° 3 2020 págs. 749 - 788

Resumen

Los encapsuladores son sintagmas nominales cohesivos que condensan un segmento discursivo de naturaleza predicativa. Su potencial persuasivo ha sido estudiado extensamente en la bibliografía. Algunos trabajos han identificado tendencias generales respecto de la posición temática o remática de estos nombres fóricos. Sin embargo, no se ha dado cuenta del influjo de ciertos parámetros en la preferencia por una u otra posición con base en datos cuantitativos. El objetivo de este artículo es analizar en un corpus de editoriales periodísticos la trascendencia de estos parámetros, la mayoría de ellos relacionados con el potencial evaluativo y persuasivo de estos sintagmas nominales, para explicar el empleo de los encapsuladores en la progresión temático-remática. En nuestro corpus los encapsuladores remáticos son ligeramente más frecuentes, pero en el artículo mostramos que no hay claras correlaciones entre parámetros y porcentajes. Aunque la evaluación parece ocupar un relevante papel (los encapsuladores más evaluativos tienden a aparecer en posiciones remáticas), intentamos demostrar que este parámetro está mediatizado por muchos otros que convierten a los encapsuladores en expresiones referenciales con un comportamiento mucho menos predecible. Asimismo, reflexionamos sobre la relevancia de otros parámetros de índole cognitiva (accesibilidad del referente) y textual (el género discursivo).
Autores: Fondevila-Gascón, J.F. (Autor de correspondencia); Polo-López, M.; Rom-Rodríguez, J.; et al.

Título: Social Media Influence on Consumer Behavior: The Case of Mobile Telephony Manufacturers

Revista: SUSTAINABILITY

ISSN: 2071-1050 Vol.12 N° 4 2020 págs. 1506

Resumen

Both broadband society and cloud journalism strengthen the use of social networks in order to achieve engagement between the brand and the end user. The various productive sectors try to optimize their online marketing strategies in networks in order to reach most of their potential audience. Such is the case of telecommunications sector, which is inherently linked with communication. With the aim of discovering social media influence on consumer behavior, in this quantitative research we analyze the use of social networks Facebook, YouTube, Twitter and Instagram by Samsung, Apple, Xiaomi and BQ as the axis of promotion of their products, increase of web traffic, improvement of the image of the company or the brand and obtaining brand notoriety. Bearing in mind that the mobile telephony sector is particularly competitive in Spain, it is concluded that the activity of mobile phone manufacturers in social media is positive, and, regarding consumer behavior, that no significant difference is detected between the average of ratings of the advertising of mobile telephony in the social networks, neither in the influence of the same by gender nor by age ranges
Autores: Juan Pablo Colmenarejo; Martínez Costa Pérez, María del Pilar

Título: Contar la economía: los recursos lingüísticos en la tertulia ¿El equipo económico¿ de La linterna de la Cadena COPE (mayo 2010-julio 2012)

Revista: ESTUDIOS SOBRE EL MENSAJE PERIODISTICO

ISSN: 1134-1629 Vol.26 N° 4 2020 págs. 1387 - 1398

Resumen

El presente trabajo es un estudio de caso de la tertulia radiofónica ¿El equipo económico¿ de La linterna de la Cadena COPE. Se analiza el uso de los recursos del lenguaje por parte de los periodistas y académicos participantes para traducir a un lenguaje sencillo una información especializada y técnica como es la economía. El período elegido para realizar el estudio comprende los meses de mayo de 2010 a julio de 2012, etapa central de la denominada crisis de la zona euro. Tanto España como la Unión Europea adoptaron en ese período las principales medidas para atajar la crisis financiera y económica, y su principal efecto, el paro. Se realiza una descripción y análisis cuantitativo de los recursos del lenguaje empleados por los participantes en la tertulia, con el fin de demostrar que la interacción de participantes de perfiles profesionales complementarios y el uso variado de recursos del lenguaje contribuyen a explicar la economía. Los resultados obtenidos permiten afirmar que la tertulia, como género de diálogo, utiliza los recursos del lenguaje, y la consecuente creación de imágenes sonoras durante la conversación coloquial y espontánea de los expertos, para cumplir con la labor informativa y pedagógica de la radio.
Autores: Erviti Ilundain, María Carmen (Autor de correspondencia); Codina Blasco, Mónica; León Anguiano, Bienvenido

Título: Pro-Science, Anti-Science and Neutral Science in Online Videos on Climate Change, Vaccines and Nanotechnology

Revista: MEDIA AND COMMUNICATION

ISSN: 2183-2439 Vol.8 N° 2 2020 págs. 329 - 338

Resumen

Online video has become a relevant tool to disseminate scientific information to the public. However, in this arena, science coexists with non-scientific or pseudoscientific beliefs that can influence people¿s knowledge, attitudes, and behavior. Our research sets out to find empirical evidence of the representation of pro-science, anti-science and neutral stances in online videos. From a search on Google videos, we conducted content analysis of a sample of videos about climate change, vaccines and nanotechnology (n = 826). Results indicate that a search through Google videos provides a relatively small representation of videos with an anti-science stance, which can be regarded as positive, given the high potential influence of this search engine in spreading scientific information among the public. Our research also provides empirical evidence of the fact that an anti-science stance is more frequent in user-generated content than in videos disseminated by other types of producers.
Autores: Breeze Davies, Ruth

Título: Don't let the facts spoil the story: Foregrounding in news genres versus scientific rigour

Revista: LINGUE E LINGUAGGI

ISSN: 2239-0359 Vol.34 2020 págs. 167 - 189
Autores: Martinez-Bravo, M. C. (Autor de correspondencia); Sádaba Chalezquer, Charo; Serrano Puche, Javier

Título: Fifty years of digital literacy studies: a meta-research for interdisciplinary and conceptual convergence

Revista: PROFESIONAL DE LA INFORMACION

ISSN: 1386-6710 Vol.29 N° 4 2020

Resumen

The following research has as its starting point the previous existence of different approaches to the study of digital literacy, which reflect a specialisation by area of study as well as connections and complementarity between them. The paper analyses research from the last 50 years through 11 key terms associated with the study of this subject. The article seeks to understand the contribution of each term for an integrated conceptualisation of digital literacy. From the data science approach, the methodology used is based on a systematized review of the literature and a network analysis using Gephi. The study analyses 16,753 articles from WoS and 5,809 from Scopus, between the period of 1968 to 2017. The results present the input to each key term studied as a map of keywords and a conceptual framework in different levels of analysis; in these, we show digital literacy as a central term that connects and integrates the others, and we define it as a process that integrates all the perspectives. The conclusions emphasise the comprehensive sense of digital literacy and its social condition, as well as the transversality to human life. This research aims to understand the relationships that exist between the different areas and contribute to the debate from a meta-theoretical level, validating meta-research for this interdisciplinary purpose.
Autores: Hernández Peña, Juan Carlos (Autor de correspondencia)

Título: Las aplicaciones de rastreo de contactos y su adecuación al derecho a la protección de datos en la lucha contra la Covid-19

Revista: REVISTA GENERAL DE DERECHO CONSTITUCIONAL

ISSN: 1886-7650 N° 33 2020

Resumen

In this paper we analyze the adequacy of contact tracing applications with respect to data protection right. We focus on the analysis of the alternatives to develop these applications from the perspective of data protection, we argue for the exclusion of a Law of Exceptionality to cover these technological solutions, and we examine the legal basis and principles that delimit their use in the context of the crisis generated by the Covid-19.
Autores: Cantoni, L.; Cominelli, F.; Kalbaska, N.; et al.

Título: Fashion communication research: A way ahead

Revista: STUDIES IN COMMUNICATION SCIENCES

ISSN: 1424-4896 Vol.20 N° 1 2020 págs. 121-125
Autores: KhosraviNik, M.; Esposito, Eleonora

Título: Online hate, digital discourse and critique: Exploring digitally-mediated discursive practices of gender-based hostility

Revista: LODZ PAPERS IN PRAGMATICS

ISSN: 1898-4436 Vol.14 N° 1 2018 págs. 45 - 68

Resumen

The communicative affordances of the participatory web have opened up new and multifarious channels for the proliferation of hate. In particular, women navigating the cybersphere seem to be the target of a disproportionate amount of hostility. This paper explores the contexts, approaches and conceptual synergies around research on online misogyny within the new communicative paradigm of social media communication (KhosraviNik 2017a: 582). The paper builds on the core principle that online misogyny is demonstrably and inherently a discourse; therefore, the field is envisaged at the intersection of digital media scholarship, discourse theorization and critical feminist explications. As an ever-burgeoning phenomenon, online hate has been approached from a range of disciplinary perspectives but has only been partially mapped at the interface of meaning making contents/processes and new mediation technologies. The paper aims to advance the state of the art by investigating online hate in general, and misogyny in particular, from the vantage point of Social Media Critical Discourse Studies (SM-CDS); an emerging model of theorization and operationalization of research combining tenets from Critical Discourse Studies with scholarship in digital media and technology research (KhosraviNik 2014, 2017a, 2018). Our SM-CDS approach to online misogyny demarcates itself from insinuation whereby the phenomenon is reduced to digital communicative affordances per se and argues in favor of a double critical contextualization of research findings at both digital participatory as well as social and cultural levels.

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Autores: Martínez García, Ana Belén; Karner, Christian

Título: Digital testimony and social media

Libro: The palgrave handbook of testimony and culture

ISSN: 978-3-031-13793-8 2023 págs. 279 - 300

Resumen

In the 1990s Stuart Hall described the "cultural revolution" of the historically silenced "coming into representation" while Nancy Fraser defined "subaltern counterpublics" for oppressed groups to articulate identities and memories. In this chapter, Martínez García and Karner ask whether the digital age provides evidence of such a revolution of self-representations and subaltern testimonies. The authors explore this through a quasi-Socratic dialogue, spelling out and challenging assumptions. Key to their argument is their analysis of digital testimonies by victimturned-survivor human rights activists Malala Yousafzai, Yeonmi Park, Nujeen Mustafa, or Nadia Murad. The discussion illuminates the political, ethical and epistemological implications of social media testimonies, accounting for the contexts of production, circulation, reception and re-appropriation.
Autores: de-Lima-Santos, Mathias-Felipe; Mesquita, Lucia; Gruszynski Sanseverino, Gabriela; et al.

Título: Harnessing data and digital journalism in Latin America

Libro: Different global journalisms

ISSN: 978-3-031-18991-3 2023 págs. 9 - 33

Resumen

The plurality of different journalisms worldwide is not always apparent in the industry. In this chapter, we discuss how the Latin American news ecosystem is evolving and reshaping the relationship between newsrooms and audiences. News media in the region are embracing new tools and capabilities that have been influencing nearly every facet of their business, despite the lack of technological and research resources available in Western democracies. In summary, we describe a fourfold approach commonly observable in the region: (i) the adoption of new norms, routines, and practices characterized by the technological and behavioral disruptions, (ii) the ongoing search for sustainable business models, (iii) the adoption of data storytelling and collaboration in news production, as well audience participation, (iv) the strong dependence and influence of platforms and philanthropic foundations in the region. The chapter concludes by arguing that the future of journalism is interwoven with technology, as we are moving toward ¿ubiquitous journalism.¿
Autores: Sádaba Garraza, Teresa

Título: Framing y movimientos sociales

Libro: Movimientos sociales y comunicación en una era de cambio

ISSN: 9788418802300 2022 págs. 191-206
Autores: Hernández Peña, Juan Carlos

Título: Tecnologías de registro distribuido y protección de datos personales: compatibilidad y conflictos al hilo del Reglamento General de Protección de Datos

Libro: Blockchain: aspectos jurídicos de su utilización

ISSN: 978-84-190302-58-4 2022 págs. 65 - 104
Autores: Sádaba Chalezquer, Charo; Núñez Gómez, P.; Pérez Tornero, J. M.

Título: Epílogo. Horizonte para la alfabetización digital en las Facultades de Comunicación

Libro: La alfabetización mediática e informacional en las facultades de Comunicación en España

ISSN: 978-84-17600-62-4 2022 págs. 219 - 224
Autores: Salaverría Aliaga, Ramón; León Anguiano, Bienvenido

Título: Misinformation beyond the media: `fake news' in the big data ecosystem

Libro: Total Journalism

ISSN: 978-3-030-88027-9 N° 97 2022 págs. 109 - 121

Resumen

In recent years, the term `fake news¿ has become popular as a paradigm of mis- and disinformation. The term tends to put this phenomenon within the framework of media organizations. However, the problem is more complex, since it also involves other entities dedicated to deliberately producing and spreading falsehoods, as well as social networks and large internet platforms that work as global carriers of such misleading content. This chapter analyzes the evolution of disinformation in this expanded framework, contextualizing the production, dissemination and consumption of deceptive content beyond the media. Drawing upon a historical review of the mis- and disinformation phenomena over the last few centuries, it examines the more recent transformation experienced by purposefully false content on the internet and big data ecosystem.
Autores: Martínez García, Ana Belén

Título: Conclusion: migration, borders and discursive strategies

Libro: Representing 21st-century migration in Europe: Performing borders, identities and texts

ISSN: 978-1-80073-380-0 2022 págs. 224-232

Resumen

ABSTRACT: Contemporary migration to Europe has been subject of debate in recent years and across a multiplicity of venues. This chapter provides an overview of the diverse means deployed to represent migration as border-crossing, via aesthetic and figurative language, performative acts, identity and social construction, across different media and for a multiplicity of audiences. It recaps main themes and methodologies, some key research results, and emphasizes the multidisciplinary and transnational dimension of the study. Importantly, it suggests what novel conceptual directions for representing migration in the context of Europe have been forged through this book and where this might lead to. KEYWORDS: migration; borders; construction; othering; crisis; agency.
Autores: Kilgo, Danielle K.; Harlow, Summer; García Perdomo, Víctor; et al.

Título: From #Ferguson to #Ayotzinapa: analyzing differences in domestic and foreign protest news shared on social media

Libro: Social media news and its impact

ISSN: 9781032016856 2022 págs. 606 - 630

Resumen

This study compares U.S. digital news coverage of recent foreign and domestic protests. Differences in coverage¿s framing, sourcing, and device emphases were analyzed for two cases: protests that erupted after the death of Michael Brown and protests demanding justice for the 43 missing students from Ayotzinapa, Mexico. Building on protest paradigm literature, content analysis results show that news articles that appeared on Facebook and Twitter emphasized legitimizing frames for foreign protests more than domestic protests. Foreign protests were framed with the spectacle frame more than domestic protests, which were more often portrayed as confrontational. Digitally native news organizations produced content that deviated from expected paradigmatic norms the most. In addition, this research examines the relationship between content and sharing on Facebook and Twitter. Implications of these findings within the theoretical framework of the protest paradigm are discussed.
Autores: Azurmendi Adarraga, Ana

Título: La libertad de expresión del periodista ante el derecho al olvido. El riesgo de la desinformación

Libro: Redes sociales en tiempo de la COVID-19; narrativas, bulos, algoritmos y marcos normativos

ISSN: 978-84-486-3481-0 2022 págs. 317 - 324
Autores: Muñoz Saldaña, Mercedes; Llorens, C.

Título: Public Service Media y políticas de la Unión Europea. De la centralidad económica a la regulación de las plataformas

Libro: Gestión de medios públicos en el entorno digital: nuevos valores, estrategias multiplataforma e Internet de servicio público

ISSN: 978-84-19286-27-7 2022 págs. 282 - 313

Resumen

En tiempos dominados por la sobreabundancia de medios y estímulos, en los que es difícil distinguir la información de la desinformación y en el que los hechos exigen un análisis cada vez más complejo, la reflexión sobre el rol de los medios públicos se vuelve más necesaria que nunca. ¿Son realmente necesarios los medios públicos en este nuevo entorno digital y multiplataforma?¿Qué valor o valores aportan a nuestra sociedad y cómo medir su impacto?¿Cómo pueden captar la atención de los ciudadanos sin vulnerar su privacidad, cuando los datos mueven los sistemas de personalización y recomendación? Estas son algunas de las preguntas que buscan respuesta en este libro que, editado por Manuel Goyanes y Marcela Campos Rueda, reúne el trabajo de prestigiosas investigadoras e investigadores del campo de la comunicación en el sur de Europa y América Latina. A través de una mirada crítica y, en ocasiones, provocativa, este volumen reflexiona sobre las oportunidades y desafíos que navegan los medios públicos, contribuyendo a clarificar sus funciones normativas, relevancia y necesidad.
Autores: Martínez García, Ana Belén

Título: Reflections on transitional borderscapes: Performing the migrant self in written and audiovisual testimony

Libro: Representing 21st-century migration in Europe: Performing borders, identities and texts

ISSN: 978-1-80073-380-0 2022 págs. 89 - 105

Resumen

This chapter addresses testimonial practices as a way to contest mainstream narratives on the often called 'migrant crisis', a label they both resist and deploy to specific activist uses. In reclaiming their right to speak and represent themselves, border-crossers' self-experiential stories reconstruct the phenomenon. In the performative act of a border-crossing 'I' in the making, a newly empowered 'migrant self' emerges. The process is exemplified by Syrian refugee activist Nujeen Mustafa's TED talk and memoir, in which she rejects the b/orders others may seek to impose on her. KEYWORDS: migrant self; performative acts; testimony; border crossing; activism; TED talks; memoir.
Autores: Diego González, Patricia; Guerrero Pérez, Enrique

Título: El talk show y su evolución

Libro: La edad dorada de la televisión generalista en España (1990-2010). Programas y programación

ISSN: 9788418802447 2022 págs. 661 - 689

Resumen

Entre 1990 y 2010 existió un modelo televisivo bien definido en España. Sus características esenciales fueron, a grandes rasgos: tecnologías analógicas en la difusión; programaciones generalistas; emisión continuada; concurrencia oligopólica; protagonismo de la publicidad y de las audiencias y, en el orden estatal progresivo ajuste de la gestión a la optimización de los márgenes de beneficio. Esta obra recoge la historia de la televisión entre 1990 y 2010 que podría llamarse "la edad dorada de la televisión analógica y generalista": "dorada" por los enormes beneficios económicos que produjo en las cadenas comerciales dominantes; "generalista" por la programación que se ofreció y "analógica" por la estructura tecnológica que la difundió.
Autores: Hernández Escayola, Pablo; Torreblanca Payá, José Ignacio; Serrano Peña, Guillermo; et al.

Título: La desinformación: una amenaza para la democracia

Libro: Lucha contra las campañas de desinformación en el ámbito de la Segurida Nacional: propuestas de la sociedad civil

ISSN: NIPO: 089-22-020-X 2022 págs. 18 - 60

Resumen

Este libro es el resultado de una iniciativa de cooperación público-privada impulsada por el Departamento de Seguridad Nacional (DSN) a finales del año 2020, con el objetivo de reunir a expertos de la sociedad civil pertenecientes a sectores implicados en el ámbito de la lucha contra la desinformación y a representantes de la Administración Pública competente, en un entorno colaborativo orientado a generar el máximo conocimiento sobre el desafío que suponen las campañas de desinformación en el ámbito de la Seguridad Nacional. La citada iniciativa se materializó con la convocatoria de participación por parte del DSN de expertos destacados de la sociedad civil, de reconocido prestigio y trayectoria, pertenecientes a distintos colectivos implicados: principales asociaciones de medios de comunicación y periodistas, verificadores, mundo académico, centros de pensamiento, organizaciones sociales y plataformas digitales. Todos ellos reunidos lograron la elaboración de los trabajos aglutinados en el Libro. Esta iniciativa de colaboración público privada, promovida por el Departamento de Seguridad Nacional, se enmarca en la estrategia de la Unión Europea para hacer frente a las campañas de desinformación, que se recoge tanto en el Plan de Acción contra la desinformación, de diciembre de 2018, como en el Plan de Acción para la Democracia Europea, de diciembre de 2020.
Autores: Guerrero Pérez, Enrique; Diego González, Patricia

Título: Programas musicales: de las variedades a los talent shows

Libro: La edad dorada de la televisión generalista en España (1990-2010). Programas y programación

ISSN: 9788418802447 2022 págs. 597 - 624

Resumen

Entre 1990 y 2010 existió un modelo televisivo bien definido en España. Sus características esenciales fueron, a grandes rasgos: tecnologías analógicas en la difusión; programaciones generalistas; emisión continuada; concurrencia oligopólica; protagonismo de la publicidad y de las audiencias y, en el orden estatal progresivo ajuste de la gestión a la optimización de los márgenes de beneficio. Esta obra recoge la historia de la televisión entre 1990 y 2010 que podría llamarse "la edad dorada de la televisión analógica y generalista": "dorada" por los enormes beneficios económicos que produjo en las cadenas comerciales dominantes; "generalista" por la programación que se ofreció y "analógica" por la estructura tecnológica que la difundió.
Autores: Corzo Archila, Silvia María; Salaverría Aliaga, Ramón

Título: Audience metrics and news decisions

Libro: Journalism, Data and Technology in Latin America

ISSN: 978-3-030-65859-5 2021 págs. 137 - 161

Resumen

Digital media are constantly trying to provide attractive and useful content to their users. They have to do it with caution, in order to respect the identity of the publications and their business strategy. This implies constant editorial decision-making. To support these critical decisions, the most widespread tools today, those that allow a better analysis of audiences, are digital metrics. The metrics provide key performance indicators, generally named as KPIs, chosen according to the type of data required: quantitative or qualitative. Based on a qualitative study through questionnaires and interviews with journalists from seven native digital media in Latin America, this chapter analyzes to what extent and with what effects are metrics being used by digital media in this region to make strategic decisions. The results indicate that the adoption of metrics as criteria to guide the supply of news is still moderate in the region. However, a growing incidence of these analytical systems in newswork is detected, at least among digital native media.
Autores: Lus Gárate, Eva; Martínez Costa Pérez, María del Pilar

Título: Buenas prácticas, adaptación al nuevo contexto y gestión emocional de las emisoras universitarias españolas ante la crisis Covid-19

Libro: Radios universitarias en tiempos de infodemia

Vol.1 2021 págs. 160 - 180
Autores: Martínez Costa Pérez, María del Pilar

Título: El poder de la creación de imágenes sonoras en el entorno digital: cómo la radio contó la crisis del euro

Libro: Transformación digital: desafíos y expectativas para el periodismo: libro de resúmenes. XXVII Congreso Internacional de la Sociedad Española de Periodística

ISSN: 978-84-472-3132-4 2021 págs. 265 - 267
Autores: Serrano Puche, Javier

Título: Periodistas verificadores

Libro: Medios nativos digitales en España: caracterización y tendencias

ISSN: 978-84-17600-60-0 2021 págs. 257 - 272

Resumen

Aunque la labor de verificación es un rasgo de buena praxis periodística, el fenómeno creciente de la desinformación ha dado lugar a la creación de medios específicos de verificación y a la formación de equipos de trabajo en medios ya consolidados. Este estudio explora qué percepciones tienen los internautas españoles sobre la información problemática que circula por la red. Además, ofrece un panorama del fact-checking, atendiendo a los actores principales y a la situación de esta rama de la profesión periodística en España.
Autores: Vara Miguel, Alfonso; Breiner, James Gerard

Título: Vías de financiación en los medios nativos digitales

Libro: Medios nativos digitales en España: caracterización y tendencias

ISSN: 978-84-17600-60-0 2021 págs. 109 - 122
Autores: Azurmendi Adarraga, Ana

Título: Ethical implications of the right to be forgotten

Libro: The Routledge companion to journalism ethics

ISSN: 978-042955330-1 2021 págs. 371 - 379

Resumen

This chapter focuses on the new ethical challenges that the right to be forgotten represents for journalism. Thanks to the internet, digital archives of online media can be universally accessed at any time. But from the point of view of public memory and historical research, this relevant achievement can, at the same time, be a source of significant harm and stress for individuals who are directly or indirectly connected to new stories that were published years ago but retrievable today. The European Court of Human Rights has set criteria for the preservation of newspaper stories on the internet, while some news organizations have adopted their own guidelines aimed at responding in an ethical way while avoiding the potential harms of rewriting of history. Best practices call for transparency whenever items are removed, edited, or amended since first publication. This would mean a step forward in the ethics of digital journalism.
Autores: Azurmendi Adarraga, Ana

Título: Participación de las audiencias en la gobernanza de los servicios audiovisuales públicos, un objetivo democrático bajo mínimos

Libro: Participación ciudadana y medios de comunicación públicos 1: conceptos y teorías

ISSN: 978-84-18656-12-5 Vol.1 2021 págs. 143 - 162
Autores: Negredo Bruna, Samuel; Martínez Costa Pérez, María del Pilar

Título: Tipos de medios nativos digitales: plataformas, alcance geográfico, lenguas y grupos empresariales

Libro: Medios nativos digitales en España: caracterización y tendencias

ISSN: 978-84-17600-60-0 2021 págs. 35 - 54

Resumen

Desde su origen a mediados de los años 1990 los medios digitales han construido un espacio propio que, en la actualidad, se presenta fortalecido y diversificado, a pesar de haber sufrido dos grandes crisis mundiales, la económica de 2008-2014 y la sanitaria de 2020-2021. En estudios anteriores se daba cuenta de la consolidación del sector en el mercado periodístico en España (Salaverría et al., 2018 y 2019). Ahora reflejamos su evolución más reciente. El proyecto DIGINATIVEMEDIA 2019-2021 registró en abril de 2021 un total de 3949 cibermedios, de los cuales 2874 (72,78%) están activos y 1075 (27,22%) se consideran inactivos por no haber actualizado su web en los tres meses previos a su revisión. Los cibermedios activos son la base del estudio. Entre ellos, el 47,36% son medios nativos digitales (1361), mientras que el 52,64% son medios no nativos (1513), es decir, tienen origen en un soporte tradicional, además de ofrecer servicio en internet. Estos datos representan un leve descenso en la actividad de los medios digitales respecto a la última actualización realizada en noviembre de 2019 (Negredo Bruna et al., 2020). Hoy, estos medios nativos representan casi la mitad de los cibermedios activos.
Autores: Hernández Peña, Juan Carlos

Título: Capítulo X. Digitalización de Procesos. I, Administraciones públicas: algunas cuestiones de Derecho digital

Libro: Tratado de Derecho digital

ISSN: 978-84-18662-22-5 2021 págs. 415 - 427
Autores: Torregrosa Puig, Marta; Serrano Puche, Javier; Sánchez Blanco, Cristina

Título: Mediatization of fashion: an approach from the perspective of digital media logic

Libro: The Routledge Companion to Fashion Studies

ISSN: 978-0-429-26440-5 2021 págs. 403 - 411

Resumen

The interdependence between changes in the media and social change has given rise to an interpretation paradigm known in communication studies as mediatization. This study examines the potential of mediatization for explaining transformations in the fashion industry. It specifically explores the influence of the acceleration of time, as well as the study of digital logic for production, distribution and use of media content, and shows its effect on individual and institutional practices relating to fashion.
Autores: López Pan, Fernando; Rodríguez Rodríguez, J. M.

Título: Configuración de la identidad del periodista y de las competencias esenciales del Periodismo a través del análisis de la sección El Defensor del Lector de El País

Libro: Transformación digital: desafíos y expectativas para el periodismo: Libro de resúmenes. XXVII Congreso Internacional de la Sociedad Española de Periodística

ISSN: 978-84-472-3132-4 2021 págs. 25 - 27
Autores: Negredo Bruna, Samuel; Kaufmann Argüeta, Jürg

Título: Las audiencias de los medios nativos digitales de noticias: competir entre las grandes marcas periodísticas

Libro: Medios nativos digitales en España: caracterización y tendencias

ISSN: 978-84-17600-60-0 2021 págs. 123 - 141
Autores: León Anguiano, Bienvenido

Título: Breve historia de la comunicación audiovisual de la ciencia en España

Libro: Periodismo científico en España, una especialidad con pasado, presente y futuro

ISSN: 978-84-9961-391-8 2021 págs. 67 - 79

Resumen

Los medios audiovisuales juegan un papel estelar en la comunicación de la ciencia. Según las encuestas, la televisión y los vídeos en Internet son dos de los principales medios de información sobre ciencia para los ciudadanos españoles. Y este dato no es sorprendente si consideramos la enorme potencia comunicativa que tienen las imágenes en movimiento, ya que pueden transmitir el conocimiento científi co mediante formas narrativas que resultan asequibles y amenas. En España existe una larga tradición de comunicación audiovisual de la ciencia. El cine, la televisión y, más recientemente, el vídeo online han desempeñado un papel fundamental en el acceso del público al conocimiento. Pero, a pesar de su importancia, son todavía escasos los estudios sobre esta parcela de la historia de la comunicación de la ciencia en España. Este artículo pretende abrir brecha en un campo de estudio apenas explorado. Tratamos de ofrecer una visión diacrónica, centrada en el trabajo de algunos de los más destacados comunicadores audiovisuales, así como en las principales tendencias que se vislumbran en este proceso de comunicación audiovisual de la ciencia en España. Sin ánimo de exhaustividad, tratamos de abarcar dos ámbitos próximos e igualmente relevantes. Primero, el de la información de actualidad; es decir, el periodismo audiovisual propiamente dicho, cuyos primeros ejemplos se encuentran en los noticiarios cinematográficos. Y segundo, los contenidos divulgativos audiovisuales que llegaron
Autores: Salaverría Aliaga, Ramón; De Lima Santos, Mathias Felipe

Título: Transformation of the news media industry in the Global South

Libro: Journalism, Data and Technology in Latin America

ISSN: 978-3-030-65859-5 2021 págs. 1 - 21

Resumen

Globalization is a multifaceted and complex phenomenon that does not reach equally to all global actors. In fact, the lack of technological capabilities to promote innovation has been an essential conditioning factor that has limited an equal diffusion worldwide of technology, research, and development, thus restricting the concrete growth opportunities of the least favored countries. While in the Global South many countries still struggle to jump on the wave of Information Society, Northern countries have been navigating the waters of innovation and technology disruption for decades. In this chapter, we discuss the multiple external factors, mainly political and economic, which have contributed to the relative lack of academic studies on the patterns of journalism in Latin America. Through its evolution, the Latin American region has become a laboratory of interesting ideas and initiatives that shed lights on how to confront the problems suffered locally and by the media ecosystem worldwide.
Autores: Salaverría Aliaga, Ramón; Martínez Costa Pérez, María del Pilar

Título: Presentación

Libro: Medios nativos digitales en España: caracterización y tendencias

ISSN: 978-84-17600-60-0 2021 págs. 13 - 17
Autores: Amoedo Casais, Avelino; Moreno Moreno, Elsa; Martínez Costa Pérez, María del Pilar

Título: Oferta y consumo de pódcast de los medios digitales

Libro: Medios nativos digitales en España: caracterización y tendencias

ISSN: 978-84-17600-60-0 2021 págs. 213 - 230

Resumen

Definidos como productos de audio digital creados para la distribución multiplataforma bajo demanda y suscripción, que permiten especializar los contenidos y los tiempos de escucha, a través de la producción de episodios cerrados o seriados, los pódcast implican una revolución para la industria periodística. Tanto es así, que algunos autores hablan de una ¿nueva edad de oro¿ del audio (Newman, 2020). Los pódcast son parte significativa del mapa de medios digitales en España y colaboran interrelacionados con otras plataformas (web, radio, papel, tv, app) para fidelizar y aumentar comunidades de públicos online interesados en marcas periodísticas determinadas. Puede decirse que la industria periodística española concibe el podcasting como una novedad que ayuda a afrontar los desafíos de la transformación digital: atraer nuevos lectores, diseñar nuevas temáticas y narrativas, generar estrategias de relación con los públicos, repensar los modelos de negocio y reconfigurar las redacciones (Martínez-García y Navarro-Bosch, 2019). El desarrollo de una estrategia más consistente con respecto a la producción de pódcast, su relación con la marca periodística y su promoción son asignaturas pendientes para los medios digitales, si quieren reposicionarse bien en un momento de crecimiento del pódcast y de estabilización del consumo de contenidos de audio en general. Investigaciones futuras deberán seguir verificando el impacto de los pódcast en el mercado de los medios digitales.
Autores: Hernández Peña, Juan Carlos

Título: Capítulo VI. Protección de datos personales

Libro: Tratado de Derecho digital

ISSN: 978-84-18662-22-5 2021 págs. 237 - 267
Autores: Sánchez García, Pilar; Amoedo Casais, Avelino

Título: Medios nativos digitales generalistas y especializados

Libro: Medios nativos digitales en España. Caracterización y tendencias

ISSN: 978-84-17600-60-0 2021 págs. 55 - 70
Autores: Sánchez Blanco, Cristina; del Río Pérez, Jorge; Torregrosa Puig, Marta; et al.

Título: Advertising format evolution in fashion Brands' communication: Contagious case study 2010-2020

Libro: Fashion communication: Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021

ISSN: 978-3-030-81320-8 2021 págs. 103 - 115

Resumen

This paper aims to understand the evolution of the use of fashion brands¿ advertising formats during the period 2010¿2020. With the impact of digitization, the relationships of brands with consumers through communication and the number and type of formats used to reach them have changed. The communication campaigns of fashion brands selected by the prestigious Contagious magazine are analyzed from the point of view of the formats used. 116 fashion brand campaigns, which belong to 55 different fashion brands, were studied. It is demonstrated, through a correlation coefficient and a correspondence analysis, how fashion brands use varied formats to build cross- media communication and use those most related to the digital environment.
Autores: Salaverría Aliaga, Ramón

Título: Veinticinco años de evolución del ecosistema periodístico digital en España

Libro: Medios nativos digitales en España: caracterización y tendencias

ISSN: 978-84-17600-60-0 2021 págs. 21 - 31
Autores: Salaverría Aliaga, Ramón

Título: Journalists' use of UGC and automated content: ethical issues

Libro: The Routledge companion to journalism ethics

ISSN: 9780367206475 2021 págs. 317 - 325

Resumen

This chapter discusses the ethical aspects of the increasing use in journalism of user-generated content (UGC) and automated content (content produced by robots). Research has shown that these two phenomena are transforming not only the information that is published by the media, but also the underlying values that rule today¿s newswork. These changes in news values and professional practices have relevant ethical implications. Drawing upon several controversial examples, where users or robots were the main source of the news, the opportunities and threats of these emerging practices are examined. These examples show that the main challenge is to blend the journalistic potential of UGC and automated news with the professional standards that guarantee the quality of news. As journalists increasingly share news content production with the public and machines, the concept of journalistic authorship is being redefined. However, deciding what is news remains an essential ethical choice, because it implies pointing out what is socially relevant, what issues the media should pay attention to, and which phenomena deserve to be denounced. These essential aspects of newswork are being subtly transformed by the impact of UGC and robotization.
Autores: Amoedo Casais, Avelino

Título: Epifonema: La hora de la radio

Libro: La radio. El acompañante silenciado

ISSN: 978-84-17248-91-8 2021 págs. 421 - 426
Autores: Sánchez Blanco, Cristina; Sádaba Chalezquer, Charo

Título: Papel de las redes sociales

Libro: Medios nativos digitales en España: caracterización y tendencias

ISSN: 978-84-17600-60-0 2021 págs. 143 - 156
Autores: León Anguiano, Bienvenido; Erviti Ilundain, María Carmen

Título: La comunicación del cambio climático en redes sociales: fortalezas y debilidades.

Libro: La comunicación del cambio climático, una herramienta ante el gran desafío

ISSN: 978-84-1377-643-9 2021 págs. 208 - 223
Autores: Salaverría Aliaga, Ramón; Buslón, N.; Martínez Costa Pérez, María del Pilar; et al.

Título: Data mining para investigar la desinformación: experiencias metodológicas de un proyecto sobre COVID-19

Libro: Transformación digital. Desafíos y expectativas para el periodismo

ISSN: 978-84-472-3132-4 2021 págs. 372 - 374
Autores: Fondevila; Mir Bernal, Pedro; San Miguel Arregui, Patricia; et al.

Título: Millennials and Fashion: Branding and Positioning through Digital Interactions

Libro: Fashion Communication

ISSN: 978-3-030-81321-5 2021 págs. 117 - 128
Autores: Saby, D.; Philippe, O.; Buslón, N.; et al.

Título: Twitter analysis of Covid-19 misinformation in Spain

Libro: Computational Data and Social Networks: 10th International Conference, CSoNet 2021, Virtual Event, November 15¿17, 2021, Proceedings

ISSN: 978-3-030-91433-2 Vol.13116 2021 págs. 267 - 278

Resumen

A graph analysis on the tweets and users networks from a set of curated news was done to study the existing difference in communication patterns between legitimate and misinformation news. Our findings suggest there is no difference in the influence of misinformation and legitimate news but misinformation news tend to be more shared and present than legitimate news, meaning that while misinformation tweets do not have more influence, their authors are more prolific. Misinformation reach wider audience even if the tweets, individually, are not more influential. A subsequent qualitative analysis on the users reveal that there is also influence of misinformation spreading in Spain from other Spanish speaking countries.
Autores: Ambas, G.; Sádaba Garraza, Teresa

Título: 100 years of fashion activism: from the Women's Suffrage Movement to the US 2020 Elections

Libro: Fashion Communication

2021 págs. 219 - 236

Resumen

The following investigation presents a theoretical framework regarding the concept of fashion activism, a historical overview of its presence during the social and political movements of the past 100 years, and an analysis of corporate activism in the fashion industry. The cases studied in this article were originated mainly in the United States and the United Kingdom, though all of them acquired global character. Social media has become a key element for the transformation of fashion activism throughout the past century, magnifying the visibility of the movements and increasing the participation of public figures like brands and designers. The paper concludes with the fundamental role of fashion in the public opinion and leaves with unanswered questions regarding its true impact and commitment for social issues.
Autores: Medina Laverón, Mercedes; Serrano Alonso, J.; Etayo Pérez, Cristina

Título: Hacia una información televisiva fiable: una propuesta de sello de confianza audiovisual informativa

Libro: Transformación digital: desafíos y expectativas para el periodismo: libro de resúmenes. XXVII Congreso Internacional de la Sociedad Española de Periodística

ISSN: 978-84-472-3132-4 2021 págs. 58 - 60
Autores: Moreno Moreno, Elsa; Ortiz Díaz, G.

Título: Podcast culture en Puerto Rico: hacia una oferta nativa digital

Libro: Retos del periodismo en la era postdigital

ISSN: 978-84-18167-55-3 2021 págs. 171 - 194
Autores: Azurmendi Adarraga, Ana

Título: Los delitos de discurso de odio en las redes sociales

Libro: Tratado de Derecho Digital

ISSN: 978-84-18662-22-5 2021 págs. 175 - 182
Autores: Erviti Ilundain, María Carmen

Título: Conexiones entre dos crisis: cambio climático y coronavirus en la prensa española

Libro: Comunicación del cambio climático

ISSN: 978-84-7074-904-9 2021 págs. 132 - 143
Autores: Menke, Manuel; Kinnebrock, Susanne; Kretzschmar, Sonja; et al.

Título: Insights from a Comparative Study into Convergence Culture in European Newsrooms

Libro: Journalism research in practice: Perspectives on change, challenges, and solutions

ISSN: 9780367469665 2020 págs. 946 - 950
Autores: Medina Laverón, Mercedes

Título: Shedding light on audiovisual consumption preference: a case study from Spain

Libro: Challenges and opportunities for bridging theory and practice

ISSN: 978-0-367-21099-1 2020 págs. 218 - 232

Resumen

In recent years, the degree of competition in the audiovisual market has increased because of the emergence of new television services and the proliferation of video-on-demand platforms such as Netflix, Amazon Prime, Sky, and HBO. Against this backdrop, the Media Companies and Markets Research Group affiliated to the School of Communication of the University of Navarra developed a research project that sought to identify the reasons behind Spanish viewers¿ choice of audiovisual content. The aim was to draw up proposals for legacy broadcasting companies for adapting their content to suit audience tastes in order to compete with the new digital streaming companies. To reach media practitioners, an executive report on the conclusions of the study was compiled and discussed with them. At the end of the project, one of the conclusions of the project was that what the industry needed from the university was more reflexive research based on a view of the future rather than just data. Typically, conclusions based on data from questionnaires and published in journal articles do not reflect industry interests and are too out-of-date for media companies. Therefore, universities should adapt to the pace and needs of the industry.
Autores: Erviti Ilundain, María Carmen

Título: La comunicación audiovisual del cambio climático: avances y nuevos retos

Libro: XV Aniversario del Seminario Respuestas desde la Educación y la Comunicación al Cambio Climático

2020 págs. 229 - 248
Autores: Salaverría Aliaga, Ramón; De Lima Santos, Mathias Felipe

Título: Towards ubiquitous journalism: impacts of IoT on news

Libro: Journalistic metamorphosis: media transformation in the digital age

ISSN: 978-3-030-36314-7 Vol.70 N° Studies in Big Data 2020 págs. 1 - 15
Autores: Salaverría Aliaga, Ramón

Título: Fluxos comunicacionais e crise da democracia

Libro: Fluxos comunicacionais e crise da democracia

ISSN: 978-65-990485-4-8 2020 págs. 14 - 23
Autores: San Miguel Arregui, Patricia; Sádaba Garraza, Teresa

Título: Digital user behavior in fashion e-commerce: A business model comparative study

Libro: HCI in Business, Government and Organizations: 7th International Conference, HCIBGO 2020, held as part of the 22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19-24, 2020, Proceedings

ISSN: 978-3-030-50340-6 2020 págs. 521 - 534

Resumen

This paper analyzes how consumers are interacting with brands in the new digital context. The question research is if there is any homogenization of user behavior when dealing with brands in the e-commerce or not. The paper study Digital User Behavior in Fashion e-commerce, for this purpose, user behavior of Fast Fashion (FF) and Luxury-Premium (LP) e-commerce webpages are investigated. Therefore, a group of 20 fashion brands was selected: 10 of these brands belonged to the FF category and the other 10 to the LP category. User digital behavior is analyzed using six Key Digital Behavior Variables (KDBV), all performative variables that represent how consumers interact with brands through their web pages, based on web user session analysis. Studying digital user behavior enables us to get to know fashion brand consumers and users better. As we have observed, there are increasingly few differences between the behavior of FF web site users and LP web site users.
Autores: Serrano Puche, Javier; Fernandez, Carmen Beatriz; Rodríguez Virgili, Jordi

Título: Disinformation and news consumption in a polarized society: an analysis of the case of Venezuela

Libro: The politics of technology in Latin America: digital media, daily life and public engagement

ISSN: 9780367360115 Vol.2 2020 págs. 161 - 178

Resumen

Up until a few years ago, disinformation used to be synonymous with ¿lack of information,¿ ascribable to citizens¿ low interest in public affairs. However, since 2016 and especially as a result of the US electoral campaign (Allcott & Gentzkow, 2017) and Brexit (Bastos & Mercea, 2019), disinformation also becomes a spoken about factor, above all referring to the deliberate efforts of certain agents to misinform with lies and half-truths, intoxicating and even saturating the citizen, in what have been called ¿disinformation operations.¿ Much of the success of these false news lies in their virality, that is, in their ability to be shared by Internet users throughout different social networks and instant messaging applications. From a broader perspective, disinformation is a modality within what has been called ¿problematic information¿(Jack, 2017), which includes various types of information that are inaccurate, misleading, improperly attributed, or totally fabricated. Although it is true that these contents are not novel¿-their existence goes back to the origins of modern journalism with the yellow press (Campbell, 2001) and to the use of propaganda in the World Wars (Lasswell, 1927), the existing communicational characteristics in the digital age do promote new ways for problematic information to be created, circulated, and received by users, increasing its potential effects (Freelon & Wells, 2020). In the words of Boczkowski (2017):¿fake news [have] been around for as long as real news. But a differentiating element of the contemporary moment is the existence of an information infrastructure with a scale, scope, and horizontality in information flows unprecedented in ¿
Autores: Antunes, Maria João; Salaverría Aliaga, Ramón

Título: Examining independent podcasts in Portuguese iTunes

Libro: HCI International 2020 - Posters. 22nd International Conference, HCII 2020, Copenhagen, Denmark, July 19-24, 2020, Proceedings, Part III

ISSN: 978-3-030-50731-2 Vol.Communications in Computer and Information Science, vol. 1226 2020 págs. 149 - 153

Resumen

The purpose of this paper is to compare and analyse a sample of podcasts, using the most popular podcasts of iTunes (Top 200 podcasts - Portugal). The data was collected in two different dates (October 1st 2018 and October 15th 2019), using a Portuguese Apple ID. Results show that in October 2018 few Portuguese independent podcasts were presented among the top 200 podcasts in iTunes (22 podcasts). The authors/producers were mostly male persons. The podcasts were mainly dedicated to entertainment (comedy), and the contents were characterized by a freedom of expression impossible to include into any commercial or public media. In October 2019 the top 200 podcasts in iTunes (Portugal) presents a higher number of Portuguese independent podcasts (35 podcasts). The podcasts were included in a greater diversity of categories (e.g. entertainment, society, health & well-being, and politics). There is an increasing integration of podcasting with other services and social networks, including website/blogs, Instagram, YouTube, and Facebook. Among the most popular contents it was noticed a greater parity between authors/producers (men versus women).
Autores: Jiménez Yáñez, Ricardo-María; Breeze Davies, Ruth

Título: Eleven eventful days in Cataluña: Metaphor scenarios in the media

Libro: Metaphor in political conflict. Populism and discourse

ISSN: 978-84-313-3467-3 2020 págs. 177 - 208
Autores: Medina Laverón, Mercedes; Herrero Subias, Mónica

Título: Management and economics of communication in Southern Europe

Libro: Management and economics of communication

ISSN: 978 3-11-058716-6 2020 págs. 393 - 404
Autores: Serrano Puche, Javier; Martínez Costa Pérez, María del Pilar; Sánchez Blanco, Cristina

Título: El consumo de noticias locales en España: una aproximación desde la perspectiva de los repertorios mediáticos

Libro: Contenidos comunicacionales de vanguardia

ISSN: 978-84-18534-40-9 Vol.5 2020 págs. 443 - 454

Resumen

En la conformación del ecosistema mediático contemporáneo intervienen diversos elementos, que a su vez influyen en los patrones de consumo de noticias de los usuarios digitales. Entre dichos factores cabe señalar la multiplicidad de dispositivos para acceder a la información online, la velocidad en las interacciones comunicativas y la socialización del consumo informativo. Con frecuencia éste ya no se lleva a cabo en la web de los medios directamente, sino que se realiza en las redes sociales y por medio de la recomendación de otros usuarios (Serrano-Puche, 2017). Así pues, en un entorno multipantalla y caracterizado por la sobreabundancia informativa, el público combina diversas tecnologías, marcas y géneros periodísticos con el objetivo de satisfacer sus necesidades de información, formación de opinión, sociabilidad y entretenimiento. De acuerdo con la perspectiva de los ¿repertorios mediáticos¿ (Hasebrink y Domeyer, 2012), los usuarios evalúan lo que los medios pueden ofrecerles en una situación determinada, cómo se complementan entre sí, y qué efectos emocionales y sociales se derivan de sus elecciones (Madianou y Miller, 2012). Todo ello converge en la conformación de los ¿repertorios mediáticos¿ que, siguiendo a Hasebrink y Hepp (2017), pueden definirse como ¿la totalidad de los diferentes medios de comunicación que una persona usa con regularidad... (y) que pueden ser considerados como patrones relativamente estables de prácticas mediáticas¿ (p. 367).
Autores: Martínez Costa Pérez, María del Pilar; José María Legorburu Hortelano

Título: Audio digital e interfaces de voz: una nueva era para la sonosfera

Libro: Cartografía de la comunicación post digital: medios y audiencias en la Sociedad del Covid-19 Post digital communication cartography: media audiencies in Covid-19 Society

ISSN: 978-84-1345-823-6 Vol.1 2020 págs. 303 - 329

Resumen

En un entorno de proliferación y sofisticación de las tecnología de la información, la forma más elemental de la comunicación humana ¿el sonido a través de la palabra, la música y los sonidos de las cosas, también el silencio¿ gana protagonismo y se coloca en el centro de atención de empresas y públicos. El presente capítulo realiza un recorrido por los grandes desafíos que tiene el audio en este contexto cambiante, en el que dispositivos, plataformas, datos, e inteligencia artificial, se suman para ampliar la oferta y competencia de contenidos y servicios de audio digital, más allá de los medios y los sistemas de distribución y comercialización tradicionales.
Autores: Breeze Davies, Ruth

Título: Introduction: Approaching metaphor in political discourse

Libro: Metaphor in political conflict. Populism and discourse

ISSN: 978-84-313-3467-3 2020 págs. 11 - 25
Autores: Sádaba Garraza, Teresa; LaFata, V.; Torres, A.

Título: Cultural appropriation in the digital context: A comparative study between two fashion cases

Libro: HCI in Business, Government and Organizations: 7th International Conference, HCIBGO 2020, held as part of the 22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19-24, 2020, Proceedings

ISSN: 978-3-030-50340-6 2020 págs. 504 - 520

Resumen

The following investigation presents the definitions of cultural heritage, cultural appropriation, corporate reputation to later evaluate how could Cultural Appropriation infringement could be detrimental to a company¿s corporate reputation in the digital context. Two cases of cultural appropriation crisis in the fashion industry are analyzed. On the one hand, the crisis faced by Carolina Herrera due to the similarities of the firm¿s Resort 2020 collection and different cultural elements from communities in Mexico, and on the other hand, the crisis faced by Gucci with a blackface accusation in 2019. The paper leads us to conclude that nowadays cultural appropriation in fashion can lead to a reputational crisis because the different stakeholders of a company in the industry are evolving and demanding from them to be more aware of controversial issues, among those, the misrepresentation of a culture. Also, how digital communication arises new questions for this kind of crisis. Evaluating two of the most recent cases of cultural appropriation helps to shed light on the importance of these issues in the current world.
Autores: Sanders, Karen; Gutiérrez García, Elena

Título: Understanding the role of dialogue in public sector communication

Libro: Handbook of Public Sector Communication

ISSN: 9781119263142 2020 págs. 289-302

Resumen

This chapter examines past thinking, current knowledge and future challenges for public sector communication in relation to dialogue. The chapter will first explore the concept of dialogue as defined by a variety of subject disciplines but more particularly within the public relations field where the notion has been more thoroughly explored. This will set the scene for an account of the disciplinary context, methods, models, and chief research findings for this area of analysis as well as the theoretical relevance of the topic to public sector communication. The chapter concludes with an examination of the principal challenges and questions for future research and practice in dialogue, including the need for sharper conceptual definition and empirical operationalization together with clearer understanding of dialogue's contribution to public goods such as trust and accountability.
Autores: Salaverría Aliaga, Ramón; Corzo Archila, Silvia María

Título: Digital native media in Central America: reshaping the online news sphere

Libro: The politics of technology in Latin America Volume 2. Digital media, daily life and public engagement

ISSN: 9780367360115 Vol.2 2020 págs. 149 - 160

Resumen

Since the beginning of the 21st century, Latin American media panorama is undergoing deep transformations. As in other regions of the world, an increasingly influential actor is emerging in the market: digital native publications. This chapter explores the increasing importance of digital native news media in Central America. Based on the analysis of a sample of 88 such publications, this study puts together the origins, current features and performance of the digital native media in the six Spanish-speaking countries of this area: Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica and Panama. The study concludes that, although the main part of the audience and the business remains in the hands of the legacy media, digital native publications are reshaping the media landscape of Central America. Thus, this chapter provides a comprehensive analysis of a phenomenon that is transforming the media within those countries, helping to better understand the present and possible future impacts of these new media actors in the public sphere of this region.
Autores: San Miguel Arregui, Patricia

Título: Influencer Marketing: un gran aliado para los emprendedores en moda

Libro: Creación de empresas de moda

ISSN: 978-84-313-3267-9 2018 págs. 145-170

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Autores: Erviti Ilundain, María Carmen; Salaverría Aliaga, Ramón; León Anguiano, Bienvenido; et al.

Título: Mentiras contagiosas. Guía para esquivar la desinformación en salud

ISSN: 978-84-8081-720-2 2022

Resumen

Internet y las redes sociales han democratizado la comunicación de contenidos sobre salud y han multiplicado la difusión pública de informaciones relacionadas con ese tema. Muchas de las informaciones sanitarias proceden de fuentes acreditadas y son plenamente solventes, lo que permite a la ciudadanía acceder fácilmente a información de calidad que promueve comportamientos responsables. Sin embargo, al mismo tiempo, en las redes circulan cada vez más contenidos sobre salud de procedencia desconocida y fiabilidad dudosa. Buena parte de esos mensajes son, de hecho, intencionadamente engañosos. Las redes, en definitiva, son una moneda de dos caras: dan acceso a contenidos sanitarios de calidad, pero exponen asimismo a la ciudadanía a diversos riesgos. Esta guía pretende desarrollar y divulgar pautas que sirvan para contrarrestar el feno¿meno de la desinformación en materia de salud.
Autores: Martínez García, Ana Belén (Coeditor)

Título: Representing 21st-century migration in Europe: Performing borders, identities and texts

ISSN: 978-1-80073-380-0 2022

Resumen

DESCRIPTION The 21st century has witnessed some of the largest human migrations in history. Europe in particular has seen a major influx of refugees, redefining notions of borders and national identity. This interdisciplinary volume brings together leading international scholars of migration from perspectives as varied as literature, linguistics, area and cultural studies, media and communication, visual arts, and film studies. Together, they offer innovative interpretations of migrants and contemporary migration to Europe, enriching today¿s political and media landscape, and engaging with the ongoing debate on forced mobility and rights of both extra-European migrants and European citizens.
Autores: Musolff, A. (Editor); Breeze Davies, Ruth (Editor); Kondo, K. (Editor); et al.

Título: Pandemic and crisis discourse: communicating COVID-19 and public health strategy

ISSN: 9781350232693 2022
Autores: Barrera del Barrio, Carlos (Coordinador); Moreno Moreno, Elsa (Coordinador)

Título: Comunicar Europa en el siglo XXI

ISSN: 978-84-313-3759-9 2022
Autores: Hernández Peña, Juan Carlos

Título: El marco jurídico de la inteligencia artificial. Principios, procedimientos y estructuras de gobernanza

ISSN: 978-84-1391-390-2 2022

Resumen

Esta obra analiza de manera sistemática y con rigor académico la regulación de la inteligencia artificial, tecnología ubicua y de gran complejidad que ha despertado un creciente interés por sus indudables ventajas, pero también por los riesgos para la salud, la seguridad y los derechos fundamentales de los ciudadanos. El autor recoge esta preocupación y analiza el marco comunitario dirigido a fomentar una inteligencia artificial fiable, basada en los valores de la UE y los derechos fundamentales, modelo que la Unión espera convertir en el estándar global de esta materia. La monografía se estructura a partir de la explicación técnica de los conceptos fundamentales de la ciencia de la inteligencia artificial, de esta forma permite al lector adentrarse con el bagaje necesario para valorar el contexto y la problemática de esta tecnología, así como el acierto de la política y regulación comunitaria. Posteriormente aborda los enfoques y aproximaciones de las principales propuestas internacionales, así como la estructura regulatoria promovida a nivel comunitario a partir de normas éticas, autorregulación y normas técnicas, así como la pieza central de la obra, la propuesta de reglamento de inteligencia artificial de la Unión Europea. A partir de allí se construyen las bases del modelo comunitario extrayendo una serie de principios, así como técnicas administrativas, requisitos y garantías que buscan aquilatar una intervención proporcional que no interfiera exageradamente ...
Autores: Pérez Latre, Francisco Javier

Título: Crisis de confianza (2007-2022). El descrédito de los medios

ISSN: 978-84-313-3792-6 2022

Resumen

En un tiempo de cambios culturales, sociales y tecnológicos excepcionales, la confianza se desploma. Los líderes caen rápidamente, la lealtad se desvanece y el consumo se fragmenta. Tras la caída de Lehman Brothers y la crisis económica transformadora que la siguió, el virus de la desconfianza ha infectado las instituciones, desde grandes multinacionales hasta medios de comunicación, gobiernos, partidos políticos, Iglesias y ONG. Las incertidumbres que rodean nuestras vidas y la economía después de la pandemia y con la guerra en Ucrania pueden exacerbar esta emergencia social. La confianza es frágil y precaria: apenas un salto esperanzado en la oscuridad, siguiendo la feliz metáfora de Hawley. Pero sin ella, el sueño de construir una casa común se hace más difícil. Este libro investiga con perspectiva multidisciplinar la trayectoria de la confianza desde 2007 y ofrece propuestas para recuperar un elemento vital de las relaciones entre personas, empresas, instituciones y gobiernos.
Autores: Sádaba Chalezquer, Charo (Editor literario); Núñez Gómez, P. (Editor literario); Pérez Tornero, J. M. (Editor literario)

Título: La alfabetización mediática e informacional en las facultades de Comunicación en España

ISSN: 978-84-17600-62-4 2022

Resumen

El contexto político y cultural en el que nuestras sociedades están inmersas ha puesto de manifiesto que la desinformación se difunde en los entornos digitales a velocidades inusitadas e incontrolables. Los bulos, las mentiras y las informaciones sesgadas circulan por nuestra sociedad con independencia de la gravedad de las situaciones que nos toque vivir. Conscientes del papel que las personas dedicadas profesionalmente a la Comunicación -y en particular las facultades- pueden desempeñar para revertir esta tendencia, la Asociación Española de Universidades con Titulaciones de Información y Comunicación (ATIC) aborda en este volumen el estudio de esta realidad en cuanto formadores de los futuros profesionales de la Comunicación. La alfabetización mediática e informacional en las Facultades de Comunicación en España se articula en torno a tres ejes temáticos bien delimitados: -la alfabetización mediática en la docencia de nuestras facultades. -la alfabetización mediática en el trabajo investigador. -la dimensión de la transferencia de conocimiento sobre este tema. Con este volumen, desde ATIC, animamos y promovemos la creación de redes de trabajo que incluyan a los y las profesionales de la comunicación, a los colegios y asociaciones de periodistas y publicitarios, y a la sociedad civil, sabedores de que sólo una ciudadanía educada para distinguir la verdad de la mentira en los mensajes que circulan por los medios y las redes sociales digitales, será una ciudadanía crítica con
Autores: Sánchez Aranda, José Javier

Título: Communication and Globalization

ISSN: 978-84-313-3575-5 2021

Resumen

In the 20th century, the word global began to have a very specific meaning. In fact, that concept includes multiple realities and therefore presents different facets. To understand the processes that have helped shape the concept, it is essential to go to a historical perspective. Knowing the history illuminates the present. The media have been a necessary and essential instrument in raising awareness that humanity forms a single and unitary entity. Technological development has played a fundamental role in the expansion of communication. Specifically, media such as the press, radio, television, and digital journalism have profoundly affected societys configuration. They are the main ones responsible for globalization, which is especially evident for all citizens. Thanks to their activity, they have managed to expand borders. They have made us perceive countries as close or problems that are physically far away.
Autores: Sánchez Aranda, José Javier; Novoa Jaso, María Fernanda

Título: International communication and public opinion

ISSN: 978-84-313-3684-4 2021
Autores: Sánchez Aranda, José Javier

Título: Comunicación y Globalización

ISSN: 978-84-313-3592-2 2021

Resumen

En el siglo XX, la palabra global comenzó a tener un significado muy específico. De hecho, esa noción incluye múltiples realidades y por tanto presenta diferentes facetas. Para comprender los procesos que han contribuido a dar forma al concepto, es fundamental pasar a una perspectiva histórica. Conocer la historia ilumina el presente. Los medios de comunicación han sido un instrumento necesario e imprescindible para la toma de conciencia de que la humanidad forma una entidad única y unitaria. El desarrollo tecnológico ha jugado un papel fundamental en la expansión de la comunicación. Específicamente, medios como la prensa, la radio, la televisión y el periodismo digital han afectado profundamente a la configuración de la sociedad. Son los principales responsables de la globalización, lo que es especialmente evidente para todos los ciudadanos. Gracias a su actividad, han logrado expandir fronteras; nos han hecho percibir como cercanos países o problemas alejados físicamente lejanos.
Autores: Sádaba Garraza, Teresa (Editor); Kalbaska, N. (Editor); Cantoni, L. (Editor); et al.

Título: Fashion communication: Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021

ISSN: 978-3-030-81320-8 2021

Resumen

These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
Autores: Salaverría Aliaga, Ramón (Coordinador); Martínez Costa Pérez, María del Pilar (Coordinador)

Título: Medios nativos digitales en España: caracterización y tendencias

ISSN: 978-84-17600-60-0 2021

Resumen

Hoy todo periodismo es digital. Superada la distinción entre medios digitales y analógicos, el nuevo ecosistema periodístico muestra dos modelos de medios emergentes: los nativos digitales y los no nativos. Los nativos cuentan con estructuras y técnicas adaptadas con naturalidad al entorno digital. Los no nativos, por su parte, derivan de marcas periodísticas tradicionales y cuentan con rutinas profesionales propias. A partir del estudio de un corpus de 2 874 medios digitales, Medios nativos digitales en España. Caracterización y tendencias revela los rasgos del actual mercado periodístico digital en España. Con foco en los nativos digitales, analiza la tipología de los cibermedios, su distribución geográfica y diversidad temática, los modelos de negocio, además de sus métodos en las redes sociales. También explica sus estrategias tecnológicas y narrativas, así como la aparición de nuevos perfiles profesionales. Fruto del proyecto de investigación DIGINATIVEMEDIA, coordinado desde las universidades de Navarra y Santiago de Compostela, esta obra muestra las claves de la regeneración del ecosistema periodístico en España.
Autores: Salaverría Aliaga, Ramón (Editor); De Lima Santos, Mathias Felipe (Editor)

Título: Journalism, data and technology in Latin America

ISSN: 978-3-030-65859-5 2021

Resumen

This book explores innovative approaches to digital and data journalism in Latin America, brought by both legacy media and newcomers to the industry, with the purpose of examining this changing media landscape. As part of the Global South, Latin America has shown significant influence in the promotion of data and digital technologies applied to journalism in recent years. In this region, news entrepreneurs are becoming an essential source of innovation in news production, circulation, and distribution. The book considers news media, particularly in Latin America, as an open set of practices intertwined in the evolution of technology. It discusses the transformation of the Latin American news media ecosystem and considers how it has shaped the industry despite local differences. The study fills a significant gap in academic scholarship by addressing the multiple external factors, mainly political and economic, which have contributed to the relative lack of studies on the patterns of journalism in this region.
Autores: Tessuto, G (Coeditor); Bhatia, V.K. (Coeditor); Breeze Davies, Ruth (Coeditor); et al.

Título: The Context and Media of Legal Discourse

ISSN: 978-1-5275-4477-2 2020

Resumen

Se trata de un libro coeditado con: Girolamo Tessuto, Vijay K. Bhatia, Nicholas Brownlees, Martin Solly
Autores: Sánchez Aranda, José Javier

Título: Communication history: an introduction

ISSN: 978-84-313-3539-7 2020

Resumen

The History of Communication has evolved in tandem with shifts in political and economic systems, and by extension, with systems of power. Communication can range from very subtle processes of exchange, to full conversations and mass communication. The history of communication itself can be traced back to the beginnings of social life. The printing technology was a historic milestone in the way in which people relate to each other, for it creates a public sphere in which the most important issues are debated today. Due to technological change, mass media play a crucial role when understanding the evolution of the contemporary world.
Autores: Sánchez Aranda, José Javier

Título: Historia de la prensa en crisis, desde 1945 hasta la actualidad

ISSN: 978-84-313-3450-5 2020
Autores: Bueso Torres, Roberta; Codina Blasco, Mónica

Título: La democratización de la moda en España: Telva 1963-1975

ISSN: 978-84-313-3497-0 2020

Resumen

El 1 de octubre de 1963 sale a la luz el primer número de la revista Telva. Ideada por un equipo de redacción joven y abierto a lo nuevo, enseguida obtuvo dentro de la industria de la moda el mismo reconocimiento que sus homólogas extranjeras Harpers Bazaar, Vogue, Marie Claire, o Elle. Telva se consolida como la primera revista femenina de alta gama española. Sus páginas inspiran nuevos estilos de vida y contribuyen a consolidar el prestigio internacional de la industria española del prêt-à-porter. V Premio Ernestina de Champourcín, esta monografía muestra cómo entre 1963 y 1975, Telva se convierte en vector de transmisión de los relevantes cambios sociales que sobrevienen a la mujer dentro de la cultura occidental, influyendo en el desarrollo de la mujer española en una época de grandes transformaciones. La información de moda publicada por la revista permite hacer una reflexión crítica sobre los factores que influyeron en la configuración dela identidad femenina y la transformación de los estilos de vida de la mujer contemporánea.
Autores: Breeze Davies, Ruth (Editor); Llamas Sáiz, Carmen (Editor)

Título: Metaphor in political conflict. Populism and discourse

ISSN: 978-84-313-3467-3 2020

Resumen

Metaphors play a central role in political discourse: the images we use to speak about an issue both reveal and configure the way we think about it. In situations of conflict, the metaphors people choose are particularly significant, as they can be used to provoke strong reactions and manipulate public opinion, but also to propose creative approaches to restoring harmony. This collection of studies explores the use of metaphor in contemporary political contexts from the USA to Spain, the Netherlands, Russia and Iran, covering a range of genres from speeches and parliamentary debates to social media.
Autores: Cantista, I. (Editor); Sádaba Garraza, Teresa (Editor)

Título: Understanding luxury fashion: From emotions to brand building

ISSN: 978-3-030-25653-1 2020
Autores: Savage, P. (Coeditor); Medina Laverón, Mercedes (Coeditor); Ferreell, G. (Coeditor)

Título: Universalism in public service media

ISSN: 978-91-88855-26-8 2020
Autores: San Miguel Arregui, Patricia

Título: Influencer Marketing. Conecta tu marca con tu público

ISSN: 978-84-17277-56-7 2020

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Título: Medios nativos digitales en España: Tipologías, audiencias, construcción de la confianza y claves para la sostenibilidad periodística

Código de expediente: PID2021-122534OB-C22

Investigador principal: MARIA DEL PILAR MARTINEZ COSTA PEREZ, RAMON SALAVERRIA ALIAGA.

Financiador: AGENCIA ESTATAL DE INVESTIGACION

Convocatoria: 2021 AEI Proyectos de Generación del Conocimiento

Fecha de inicio: 01-09-2022

Fecha fin: 31-08-2025

Importe concedido: 48.400,00€

Otros fondos: Fondos FEDER
Título: De los jóvenes para los jóvenes: un enfoque peer-to-peer para la promoción de pautas sanitarias entre jóvenes navarros con motivo de SARS-CoV-2

Código de expediente: 0011-3638-2020-000017

Investigador principal: MARIA ROSARIO SADABA CHALEZQUER, MARIA ROSARIO SADABA CHALEZQUER.

Financiador: GOBIERNO DE NAVARRA. DEPARTAMENTO DE SALUD

Convocatoria: 2020 GN Proyectos de Investigación en salud

Fecha de inicio: 22-12-2020

Fecha fin: 21-12-2021

Importe concedido: 34.960,00€

Otros fondos: -
Título: De la negación al desacuerdo: detección y análisis de patrones multimodales en corpus audiovisuales y de interacción en laboratorio

Código de expediente: PGC2018-095703-B-I00

Investigador principal: INES OLZA MORENO.

Financiador: MINISTERIO DE CIENCIA E INNOVACIÓN

Convocatoria: 2018 AEI - MCIU - Proyectos de Generación del Conocimiento

Fecha de inicio: 01-01-2019

Fecha fin: 31-12-2022

Importe concedido: 30.250,00€

Otros fondos: Fondos FEDER
Título: Cibermedios nativos digitales en España: caracterización y tendencias

Código de expediente: RTI2018-093346-B-C31

Investigador principal: RAMON SALAVERRIA ALIAGA, MARIA DEL PILAR MARTINEZ COSTA PEREZ.

Financiador: MINISTERIO DE CIENCIA E INNOVACIÓN

Convocatoria: 2018 AEI - MCIU - Retos Investigación

Fecha de inicio: 01-01-2019

Fecha fin: 31-12-2021

Importe concedido: 42.350,00€

Otros fondos: Fondos FEDER

Título: Design Thinking as a method of soft skills and digital skills development in higher education to increase employability

Código de expediente:

Investigador principal: JORGE DEL RIO PEREZ JORGE DEL RIO PEREZ

Financiador:

Convocatoria: KA 2 Cooperation partnerships in higher education

Fecha de inicio: 01-04-2023

Fecha fin: 31-03-2026

Importe concedido: 18.410,00€

Otros fondos: -
Título: IBERIFIER

Código de expediente: INEA/CEF/ICT/A2020/2381931

Investigador principal: RAMON SALAVERRIA ALIAGA RAMON SALAVERRIA ALIAGA

Financiador: COMISIÓN EUROPEA

Convocatoria: CE Connecting Europe Facility 2014-2020

Fecha de inicio: 01-09-2021

Fecha fin: 29-02-2024

Importe concedido: 318.432,00€

Otros fondos: -
Título: KINESIS

Código de expediente: IP620114001

Investigador principal: RUTH GRACE JOHNSON DAVIES RUTH GRACE JOHNSON DAVIES RUTH GRACE JOHNSON DAVIES

Financiador: COMISIÓN EUROPEA

Convocatoria: KA2 KNOWLEDGE ALLIANCES ERASMUS

Fecha de inicio: 01-01-2021

Fecha fin: 30-06-2024

Importe concedido: 94.265,00€

Otros fondos: -
Título: MSCA-ITN 2016 JOLT Harnessing Data and Technology for Journalism

Código de expediente:

Investigador principal: RAMON SALAVERRIA ALIAGA RAMON SALAVERRIA ALIAGA

Financiador: COMISIÓN EUROPEA

Convocatoria: H2020-EC-MSCA-ITN

Fecha de inicio: 01-05-2018

Fecha fin: 30-04-2022

Importe concedido: 419.425,92€

Otros fondos: -

Título: ranking MD

Investigador principal: RAMON SALAVERRIA ALIAGA, RAMON SALAVERRIA ALIAGA

Fecha de inicio: 12-12-2022

Fecha fin: 12-12-2024

Importe: 0

Otros fondos: -
Título: EDUCACIÓN MIGRANTES -OBS-IV

Investigador principal: SARALI GINTSBURG , SARALI GINTSBURG

Fecha de inicio: 01-05-2022

Fecha fin: 30-09-2023

Importe: 0

Otros fondos: -
Título: Test de curso sobre Media Literacy para adultos

Investigador principal: MARIA ROSARIO SADABA CHALEZQUER, MARIA ROSARIO SADABA CHALEZQUER

Fecha de inicio: 13-12-2021

Fecha fin: 30-09-2022

Importe: 0

Otros fondos: -
Título: Dinámicas de difusión en redes sociales de noticias falsas sobre salud [RRSSalud]

Investigador principal: RAMON SALAVERRIA ALIAGA

Financiador: FUNDACION BBVA

Convocatoria: 2019 FD BBVA Equipos de investigación científica

Fecha de inicio: 30-04-2020

Fecha fin: 30-04-2022

Importe concedido: 61.755,00€

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