Revistas
Revista:
REVISTA MEDITERRANEA DE COMUNICACION
ISSN:
1989-872X
Año:
2023
Vol.:
14
N°:
1
Págs.:
307 - 324
El objetivo de este artículo es evaluar críticamente el método empleado para elaborar un Sello de Calidad que permita distinguir los medios
por la confianza que generan en sus audiencias. Tras una revisión de la literatura, se han identificado las dimensiones e indicadores que hacen que un informativo de televisión pueda ser percibido como de calidad. Para confirmar que las categorías e indicadores eran pertinentes para la industria europea, se aplicó el método Delphi y se consultó a más de 200 expertos en España, Italia y Alemania, pertenecientes a diferentes grupos de interés del sector (académicos, anunciantes, representantes de la audiencia, reguladores, periodistas, ONGs y ejecutivos de medios). De las tres categorías asociadas a la calidad de los productos informativos (relativos a los editores, a los profesionales y a la elaboración de los contenidos), los entrevistados consideran que la existencia de procedimientos adecuados para elaborar las noticias, profesionales cualificados y con recursos son los más importantes. Aunque existen algunas diferencias en las percepciones sobre la calidad informativa entre los diversos `stakeholders¿ y según su nacionalidad, la necesidad de una acreditación externa que reconozca el buen trabajo periodístico y asegure que el producto informativo reúne los cánones de calidad exigibles de las buenas prácticas profesionales permanece como un requisito para unos medios de comunicación al servicio de la sociedad democrática.
Revista:
CREATIVITY
ISSN:
2354-0036
Año:
2022
Vol.:
9
N°:
2
Págs.:
138 -155
International streaming platforms have broken into the European market and are partnering with local production companies to produce content. Online consumption generates a huge database on the tastes and consumption patterns of viewers. Although the business of video streaming platforms is to attract subscribers, all this data could be used to produce content adapted to the different sensibilities of the audience. We want to investigate to what extent entry of the streaming companies has impacted the creativity of the production process in Spain and how creativity may be affected by this. We carried out semi-structured interviews with creative workers who produce for both linear television channels and video on demand platforms. The sample focuses on four workers from independent production companies with years of experience working for the television channels that have started working for new streaming companies. Their responses imply that big data does not appear to reduce uncertainty and is not applied to make decisions in the first stages of the production process. However, production of local shows has changed significantly. © 2022 Mercedes Medina et al., published by Sciendo.
Revista:
PROFESIONAL DE LA INFORMACION
ISSN:
1386-6710
Año:
2021
Vol.:
30
N°:
1
Págs.:
e300118
The supply of public interest journalism that serves the needs of citizens in a democratic society has always been scarce in the media marketplace when compared with sensationalism, gossip, entertainment, propaganda, and misinformation. This scarce commodity, whose market value lies in its credibility and depends on costly investments of time and money in professional research, has frequently required a subsidy, which for more than a century was provided by advertising. Now that this subsidy has mostly been devoured by technological platforms such as Google and Facebook, the industry and profession are developing new models focused on user needs and wants with a trend toward public service rather than profit. This paper uses deductive and critical methodologies to identify the most promising business models used by media companies to counteract the decline in public-interest journalism. Our proposal is that an appropriate business model can be the best way to revitalize media companies. The research is based on Chesbrough¿s business model framework applied to 20 leading digital news publications from 16 countries. In addition, we analyze how Covid-19 has impacted those business models.
Revista:
PALABRA CLAVE
ISSN:
0122-8285
This paper analyzes the media and entertainment companies' main strategic options about what to do for growing-internationalization or diversification-and how to do it-organic and inorganic growth-in a context of ever growing competition. We identify correlations between those strategies and three basic pillars of managers' decision-making process: growth, profitability, and indebtedness. We conclude that mergers and acquisitions can generate rapid growth, but they are expensive in terms of Return on Investment Capital (ROTC) and they usually increase the leverage of the company. Therefore, the inorganic path could not be the best option for companies with difficulties to get access to capital or for very cyclical businesses. In addition, we identify that vertical integration generates a lower ROIC than horizontal integration, and we show how internationalization strategies increase the profitability of audiovisual companies. We analyze the basic indicators of SO listed companies in the sector that meet three criteria necessary for our study: data transparency, sufficient size of the company, and a certain trajectory that would allow us to study the consequences of the chosen strategies over long periods of time, at least 15 years. We study the firms' evolution from 2010 to 2016 with metrics from the Thomson Reuters database. In that last year, they accounted for 88 percent of global television revenue.
Revista:
REVISTA LATINA DE COMUNICACION SOCIAL
ISSN:
1138-5820
Año:
2019
Vol.:
74
Págs.:
1761 - 1780
El panorama audiovisual se ha transformado extraordinariamente en los últimos años debido a las condiciones tecnológicas y de mercado. La digitalización ha creado nuevas posibilidades para nuevos proveedores de contenido y el consumo audiovisual ha cambiado. Nuestro análisis se centrará en el impacto de esos cambios estructurales en la naturaleza de los servicios de suscripción para contenido audiovisual y, a partir de ahí, en el perfil sociodemográfico del suscriptor. Basaremos nuestro análisis teórico en las teorías de los bienes de sustitución y las fuerzas de la competencia. Metodología. Los datos provienen de tres encuestas diferentes realizadas en 2008, 2012 y 2016 en España. Resultados. Los resultados muestran que los perfiles de los consumidores de las nuevas plataformas son similares a los del suscriptor de televisión tradicional, aunque hay algunas diferencias significativas en cuanto a edad y nivel educativo. Conclusiones. Una de las conclusiones que puede ser relevante para la industria, es que las variables sociodemográficas siguen siendo factores definitivos para orientar las estrategias de marketing.
Revista:
REVISTA LATINA DE COMUNICACION SOCIAL
ISSN:
1138-5820
Año:
2019
Vol.:
74
Págs.:
1761 - 1780
Introduction. The audiovisual landscape has extraordinarily transformed in recent years due to technological and market conditions. Digitalization has created new possibilities for new content providers and audiovisual consumption has changed. Based on theories of substitution goods and competition forces, our analysis will focus on the impact of those structural changes on the nature of subscription services for audiovisual content, and from there, on the socio-demographic profile of the subscriber. Methodology. Data comes from three different surveys made in 2008, 2012 and 2016 in Spain. Results. Findings show that consumer profiles of the new platforms are similar to those of the traditional television subscriber, but there are some changes in terms of age and education. Conclusions. Socio-demographic variables are still relevant for defining subscribers, although the big data defenders tend to highlight behavioural data or purchase data.
Revista:
EUROPEAN JOURNAL OF COMMUNICATION
ISSN:
0267-3231
Año:
2018
Vol.:
33
N°:
3
Págs.:
344 - 346
Revista:
UCJC BUSINESS AND SOCIETY REVIEW
ISSN:
2659-3270
Año:
2018
N°:
60
Págs.:
54 - 89
Revista:
UCJC BUSINESS AND SOCIETY REVIEW
ISSN:
2659-3270
Año:
2018
Vol.:
60
Págs.:
54 - 89
Revista:
COMUNICACION Y SOCIEDAD (UNIVERSIDAD DE NAVARRA)
ISSN:
0214-0039
Año:
2018
Vol.:
31
N°:
4
Págs.:
109 - 112
Revista:
REVISTA MEDITERRANEA DE COMUNICACION
ISSN:
1989-872X
Año:
2016
Vol.:
7
N°:
2
Págs.:
141 - 158
Revista:
QUADERNS DEL CAC (INTERNET)
ISSN:
2014-2242
Año:
2016
Vol.:
42
N°:
xix
Págs.:
29 - 39
The audiovisual market has changed dramatically. Thanks to the digital revolution, the consumption of video is becoming increasingly popular and broadcasters have started to offer online content, both free and paid. The purpose of this paper is to analyse how broadcasters can monetize the videos they offer online, paying attention to the audience data they need. The ultimate goal is to obtain recommendations related to audience
data. We will use Atresmedia as a case study. The methodology is based on a combination of an analytical observation of the digital strategy, an analysis of internal reports and personal interviews.
Revista:
ICONO 14
ISSN:
1697-8293
Año:
2016
Vol.:
14
N°:
2
Págs.:
377 - 403
TV content can be enjoyed on multiple screens not only on the TV set. This is what we called Smart or Connected TV, that is to say, an online and interactive television that enables personalized and on demand consumption through a variety of deliveries. The development of connected TV needs new audience measurement systems that allow monitoring the audience across multiple screens. Only a suitable measuring method allows to know the audience for content management and advertising sales. The first objective of this paper is to analyze whether the public regional public television in Spain also made this offer. We have chosen the Catalan Corporation of Audiovisual Media (CCMA) and EITB, the Basque Radio and Television (EITB). Our second goal is to study the need of new audience measurement systems for this regional television and make suggestions that could help them to exploit the new sources of revenue.
Revista:
INTERNATIONAL JOURNAL OF DIGITAL TELEVISION
ISSN:
2040-4182
Año:
2016
Vol.:
7
N°:
1
Págs.:
83 - 98
Revista:
AUSTRAL COMUNICACIÓN
ISSN:
2313-9129
Año:
2015
Vol.:
4
N°:
1
Págs.:
153 - 172
The convergence of television and the internet is profoundly changing the audio-visual
market. Connected TV is offered through a wide range of internet-enabled devices. Taking
audience perspective into account, the aim of this article is to describe television companies¿
strategies for their multiplatform portfolios and the impact that this new context has
on traditional pay television companies.The main data sources are professional reports,
case studies, and an original online survey carried out in Spain.
Revista:
AMBITOS. REVISTA INTERNACIONAL DE COMUNICACION
ISSN:
1139-1979
Año:
2015
N°:
28
Págs.:
63 - 72
Revista:
REVISTA LATINA DE COMUNICACION SOCIAL
ISSN:
1138-5820
Año:
2015
N°:
70
Págs.:
252 - 269
Revista:
INTERNATIONAL JOURNAL OF COMMUNICATION
ISSN:
1932-8036
Año:
2015
Vol.:
9
Págs.:
501 - 522
Revista:
REVISTA LATINA DE COMUNICACION SOCIAL
ISSN:
1138-5820
Año:
2015
N°:
70
Págs.:
252 - 269
Introduction. The landscape of the audiovisual market has dramatically changed over the last thirty years, and even more so since the implementation of digital terrestrial television throughout Europe. New suppliers of audiovisual content have appeared and a range of pay-per-view and free-to-air services now compete against one another. Methodology. After all the changes, we wonder if there is still space for pay TV and how the strategy of pay TV operators might be developed. To do so, we will analyse current offerings according to three key factors: business models based on revenue and offering, clients, and competitors. Conclusions. After data analysis, we conclude that in spite of the threats to pay television operators, pay TV will be the engine of change, and the willingness to pay will increase. Most of the popular free-to-air contents, will become premium content.
Revista:
ZER. REVISTA DE ESTUDIOS DE COMUNICACION
ISSN:
1137-1102
Año:
2013
Vol.:
17
N°:
33
Págs.:
13 - 29
This study evaluates the activity of the Spain¿s advertising self-regulatory system, Autocontrol, from 2005-2009. The cases analyzed were coded according to product category, challenger, media, Autocontrol and advertiser response, codes and laws involved and basic principles addressed. Results were compared to the activity developed by Autocontrol during the last nineties and to the US case. Ramos (2001) analyzed the cases attended by AACC from 1996-2000 and Armstrong and Ozanne¿s (1983) did something similar with the American Association. The findings point to more active participation of consumer organizations and consumers in Spain, as compared to that in U.S. and the years before.
Revista:
COMUNICACION Y SOCIEDAD (UNIVERSIDAD DE NAVARRA)
ISSN:
0214-0039
Año:
2013
Vol.:
XXVI
N°:
2
Págs.:
27 - 46
The impact of the recession has been different in media market in America and Europe. In most Latin American countries, advertising revenue has not decreased as dramatically as in Europe. Spain is one of the European countries in which the recession has hit hardest and, as a result, the media market, mainly free to air TV, has been strongly affected. In contrast, the recession has not affected the Mexican market so profoundly, because its television market does not depend exclusively on advertising. Mexico has historically been regarded as a net exporter in the audiovisual market. The aim of this study is to analyse the influence of the recession on the television market of two countries, Mexico and Spain, and to identify some keys to overcome the consequences of the global recession from market and media management points of view. Although they are very different countries, they share a common language and may become competitors in the international markets. A number of microeconomic indicators are compared, such as media advertising investment, the economic performance of media companies and the international sales of television programs, as well as macroeconomic indicators such as Gross Domestic Product (GDP) and the inflation rate from 2005 (two years prior to the beginning of the crisis) to 2010
Revista:
STUDIES IN COMMUNICATION SCIENCES
ISSN:
1424-4896
Año:
2013
N°:
13
Págs.:
166 - 173
Revista:
REVISTA DE COMUNICACION
ISSN:
1684-0933
Año:
2011
Vol.:
10
Págs.:
25 - 50
Revista:
LEX LOCALIS
ISSN:
1581-5374
Año:
2011
Vol.:
9
N°:
3
Págs.:
231-245
Revista:
JOURNAL OF SPANISH LANGUAGE MEDIA
ISSN:
1940-0810
Año:
2011
Vol.:
4
Págs.:
125-149
Revista:
Comunicar-revista cientifica iberoamericana de comunicacion y educacion
ISSN:
1134-3478
Año:
2011
Vol.:
XVIII
N°:
36
Págs.:
87-95
Revista:
Palabra Clave
ISSN:
0122-8285
Año:
2010
Vol.:
13
N°:
1
Págs.:
77 - 97
Este artículo examina la transnacionalización y globalización de la industria de la telenovela latinoamericana desde una perspectiva económica. Con una particular atención al desarrollo de esta industria relacionada con la producción y distribución de los principales exportadores de este género y la influencia que ha tenido esta industria en el surgimiento de nuevos productores en otras partes del mundo, como Estados Unidos, Europa, Asia y Oriente medio.
Revista:
Comunicacion y Sociedad
ISSN:
0214-0039
Año:
2010
Vol.:
XXIII
N°:
2
Págs.:
329 - 359
El objetivo principal de este artículo consiste en analizar las causas y consecuencias de la última reforma de RTVE en su desarrollo histórico y estudiar cómo los cambios introducidos y sobre todo, la supresión de la publicidad ha afectado a la compañía; especialmente en su financiación, programación y producción de contenidos. Para llevar a cabo el estudio, se han utilizado fuentes primarias procedentes de documentación interna de la corporación y fuentes secundarias como artículos científicos y noticias de prensa. La perspectiva del estudio es principalmente económica.
Capítulos de libros
Libro:
Transformación digital: desafíos y expectativas para el periodismo: libro de resúmenes. XXVII Congreso Internacional de la Sociedad Española de Periodística
Lugar de Edición:
Sevilla
Editorial:
Universidad de Sevilla
Año:
2021
Págs.:
58 - 60
Libro:
Management and economics of communication
Lugar de Edición:
Berlin
Editorial:
DeGruyter
Año:
2020
Págs.:
393 - 404
Libro:
Universalism in public service media
Lugar de Edición:
Goteborg
Editorial:
Nordicom
Año:
2020
Págs.:
7 - 9
Libro:
Challenges and opportunities for bridging theory and practice
Lugar de Edición:
New York
Editorial:
Routledge
Año:
2020
Págs.:
218 - 232
In recent years, the degree of competition in the audiovisual market has increased because of the emergence of new television services and the proliferation of video-on-demand platforms such as Netflix, Amazon Prime, Sky, and HBO. Against this backdrop, the Media Companies and Markets Research Group affiliated to the School of Communication of the University of Navarra developed a research project that sought to identify the reasons behind Spanish viewers¿ choice of audiovisual content. The aim was to draw up proposals for legacy broadcasting companies for adapting their content to suit audience tastes in order to compete with the new digital streaming companies. To reach media practitioners, an executive report on the conclusions of the study was compiled and discussed with them. At the end of the project, one of the conclusions of the project was that what the industry needed from the university was more reflexive research based on a view of the future rather than just data. Typically, conclusions based on data from questionnaires and published in journal articles do not reflect industry interests and are too out-of-date for media companies. Therefore, universities should adapt to the pace and needs of the industry.
Libro:
A Research Agenda for Media Economics
Lugar de Edición:
Northampton, MA
Editorial:
Edward Elgar Publishing
Año:
2019
Págs.:
59 - 76
This chapter focuses on how technology and content developments have changed and will continue to change the concept of audience and the relationship between media and their audiences. These developments and their impact on new ways of understanding audiences will constitute central issues in media economics and media management research. More specifically, the aim of this chapter is to analyze three key issues that deserve to be researched more thoroughly to improve understanding of audience behavior and consumer demand in complex times: competition for audiences, audience engagement and audience measurement. The main conclusion of the chapter is that a better understanding of media users‿their interests and preferences, their perception of value, the reasons for their media choices and their satisfaction with their “media diet†‿will be the basis of the best audience research in the years to come.
Libro:
Diccionario Enciclopédico de Derecho de la Información
Editorial:
Editorial Jus-Literarus
Año:
2019
Págs.:
1056 - 1069
Libro:
Diccionario de derecho de la información
Editorial:
Editorial Jus-Literarus
Año:
2019
Págs.:
1092 - 1099
Libro:
La realidad audiovisual como nuevo vehículo de comunicación
Lugar de Edición:
Barcelona
Editorial:
Gedisa
Año:
2018
Págs.:
379 - 391
In this paper, we will analyse whether Spanish media groups are ready to apply GDPR being clear in the information addressed to the public. We will focus on the biggest media groups. On September 28, 2017, all their websites were reviewed to see if they contained the terms of use (¿aviso legal¿ in Spanish), and a privacy or personal data protection policy. The content categories are established using a priori coding (Wimmer & Dominick, 2011), taking into account the GDPR terminology. The purpose is to determine whether the data protection information given in the websites of these media groups complies with the GDPR.
Besides the content analysis, we will interview marketing and strategic directors of some of the media groups to find out the relevance that they give to the personal data protection and the steps they expect to take, in the case they care about this point.
Attending the results of the content analysis and the interviews, our goal is providing recommendations in the data management for media. The data is becoming more and more relevant, and the media cannot be oblivious to this fact.
Libro:
Nuevos lenguajes de lo audiovisual
Editorial:
Gedisa
Año:
2018
Págs.:
295 - 307
Libro:
Current and emerging issues in the audiovisual industry
Editorial:
ISTE-Wiley
Año:
2017
Págs.:
77 - 93
Libro:
Current and emerging issues in the audiovisual industry
Editorial:
ISTE-Wiley
Año:
2017
Págs.:
135 - 151
Libro:
Current and emerging issues in the audiovisual industry
Editorial:
ISTE-Wiley
Año:
2017
Págs.:
XIII - XVII
Libro:
Televisión abierta. Situación actual y tendencias de futuro de la TDT
Editorial:
Colegio Oficial de Ingenieros de Telecomunicaciones
Año:
2017
Págs.:
39 - 59
Libro:
Innovation policies in the european news media industry. A Comparative Study
Editorial:
Springer International Publishing
Año:
2017
Págs.:
65 - 79
Libro:
Current and emerging issues in the audiovisual industry
Editorial:
ISTE-Wiley
Año:
2017
Págs.:
1 - 17
Libro:
La comunicación y su estructura en la era digital
Editorial:
Udima
Año:
2017
Págs.:
47 - 70
Libro:
Current and emerging issues in the audiovisual industry
Editorial:
ISTE-Wiley
Año:
2017
Págs.:
53 - 64
Libro:
Current and emerging issues in the audiovisual industry
Editorial:
ISTE-Wiley
Año:
2017
Págs.:
39 - 52
Libro:
Managing media firms and industries: what's so special about media management?
Editorial:
Springer-Verlag
Año:
2016
Págs.:
243 - 259
Libro:
Managing media firms and industries: What' s So special about media management?
Lugar de Edición:
New York
Editorial:
Ed. Springer
Año:
2016
Págs.:
243 - 259
Libro:
Familia y sociedad en el siglo XXI
Lugar de Edición:
Madrid
Editorial:
Editorial Dykinson
Año:
2016
Págs.:
113 - 126
Libro:
La audiencia en la era digital
Editorial:
Editorial Fragua
Año:
2015
Págs.:
7 - 14
Libro:
La audiencia en la era digital
Editorial:
Editorial Fragua
Año:
2015
Págs.:
85 -105
Libro:
Los media del futuro y los espectadores 2.0
Editorial:
Cuadernos Artesanos de Comunicación
Año:
2015
Págs.:
1 5- 35
Libro:
Media industry dynamics. Management, concentration, policies, convergence and competition
Editorial:
Media XXI - Formalpress
Año:
2015
Págs.:
329 - 345
Libro:
Detrás de las cámaras: un manual para profesionales de la televisión
Editorial:
Comunicación Social
Año:
2014
Págs.:
23 - 38
Libro:
Global Advertising Regulating Handbook
Lugar de Edición:
Nueva York
Editorial:
M.E. Sharpe
Año:
2013
Págs.:
73 - 81
Libro:
Poéticas de la Persona. Creación, responsabilidad y vigencia en la Comunicación Pública y la Cultura
Lugar de Edición:
Salamanca
Editorial:
Comunicación Social
Año:
2013
Págs.:
64 - 71
Responder a la pregunta de quién tiene el poder de entretener requiere acudir al marco regulatorio, pero el conocimiento de la industria muestra las fracturas que existen en este. A continuación, se expondrá primero, cómo la ley sale al paso de la protección de los contenidos audiovisuales, en concreto de los autores de las obras audiovisuales para evitar la piratería, de los formatos para evitar el plagio y de los derechos deportivos para proteger el interés general y la exclusividad en la retransmisión, y en segundo lugar, la protección legal de los productores. El capítulo se divide en dos grandes apartados, el primero versa sobre los derechos de propiedad de los contenidos, y en segundo lugar, se centrará en los autores de dichos contenidos, los productores.
Libro:
Comunication and Social Life
Lugar de Edición:
Pamplona
Editorial:
EUNSA
Año:
2013
Págs.:
719 - 742
Libro:
Handbook of social media management value chain and business models in changing media markets
Lugar de Edición:
Berlin
Editorial:
Ed. Springer
Año:
2013
Págs.:
311 - 325
Libro:
Global advertising regulating handbook
Lugar de Edición:
Nueva York
Editorial:
M.E. Sharpe
Año:
2013
Págs.:
18 - 25
Libro:
Global Advertising Regulating Handbook
Lugar de Edición:
Nueva York
Editorial:
M.E. Sharpe
Año:
2013
Págs.:
133 - 144
Libro:
Managing media economy, media content and technology in the age of digital convergence
Lugar de Edición:
Lisboa
Editorial:
MediaXXI/Narodna Knjiga
Año:
2011
Págs.:
88 - 118
Libro:
Globalization and pluralism: reshaping public TV in Europe
Lugar de Edición:
Lisboa
Editorial:
Media XXI
Año:
2010
Págs.:
69-112
Libro:
Diccionario de derecho de la información
Lugar de Edición:
México, D.F.
Editorial:
Editorial Jus-IIUNAM
Año:
2010
Págs.:
306 - 317
Libro:
Diccionario de derecho de la información
Lugar de Edición:
México, D.F.
Editorial:
Editorial Jus-IIJUNAM
Año:
2010
Págs.:
346 - 352
Libro:
The media industries and their markets: quantitative analyses
Lugar de Edición:
Houndmilles
Editorial:
Palgrave Macmillan
Año:
2010
Págs.:
141 - 154
Nacionales y Regionales
Título:
De la arquitectura de la escucha a la huella social: buenas prácticas en la producción de contenidos
Código de expediente:
RTI2018-101124-B-I00
Investigador principal:
Patricia Diego González, María de las Mercedes Medina Laverón
Financiador:
MINISTERIO DE CIENCIA E INNOVACIÓN
Convocatoria:
2018 AEI - MCIU - Retos Investigación
Fecha de inicio:
01/01/2019
Fecha fin:
30/09/2022
Importe concedido:
30.250,00€
Otros fondos:
Fondos FEDER
Título:
Identificación de los motivos de consumo de los contenidos audiovisuales de ficción y entretenimiento en el mercado español
Código de expediente:
CSO2015-64615-R
Investigador principal:
María de las Mercedes Medina Laverón
Financiador:
MINISTERIO DE CIENCIA E INNOVACIÓN
Convocatoria:
2015 MINECO RETOS INVESTIGACION. PROYECTOS I+D+i
Fecha de inicio:
01/01/2016
Fecha fin:
31/12/2018
Importe concedido:
36.300,00€
Otros fondos:
Fondos FEDER
