Detalle Profesor

Nuestros investigadores
Mercedes Medina Laverón
Marketing y Empresas de Comunicación
Facultad de Comunicación Universidad de Navarra
Líneas de investigación
Economía de los medios
Índice H
5, (WoS, 31/05/2021)
5, (Scopus, 31/05/2021)
18, (Google Scholar, 31/05/2021)

Mercedes Medina (Madrid, 1968). Associate Professor at the School of Communication, at the Marketing and Media Management Department (University of Navarra, Spain). PhD in Communication from the University of Navarra (1995) and Master in Arts in Communication from the University of Westminster in London (1994). Since 2016, she is the editor of Communication and Society and member of the editorial board of Palabra Clave, Journalism and Mass Communication Quarterly and Innovative Marketing.
She has four recognized research six-year terms. She coordinates the Market Research Group and Communication Companies (GIMEC). She has been the principal investigator for three projects financed by the Ministry of Economy and Competitiveness and has participated in research projects financed in regional, national and European public calls. She is currently the IP of the project "From the architecture of listening to the social footprint: good practices in content production" (2019-2022) funded by the Ministry of Science, Innovation and Universities and is part of the Erasmus + project " Trust Label: combating Fake News in the digital era¿ (2019-2021).
In addition to her teaching at the University of Navarra, she has taught in several postgraduate courses at Portuguese universities, and has been a visiting professor at the Universidad de la Sabana (Colombia), Universidad de Los Andes (Chile), the Universidad Panamericana (Mexico) and University of North Carolina at Chapel Hill (USA).