Detalle Profesor

Nuestros investigadores
Francisco Javier Pérez Latre
Marketing y Empresas de Comunicación
Facultad de Comunicación Universidad de Navarra
Líneas de investigación
Gestión de Empresas de Comunicación, Periodismo, Publicidad
Índice H
22, (Google Scholar, 07/06/2022)

Francisco J. Pérez-Latre (Barcelona, Spain, 1966) is an Associate Professor of Journalism and Academic Director of Graduate Programs at the School of Communication of the University of Navarra, Spain. He holds a Master of Arts in Marketing Communications/Advertising, Emerson College, Boston (1993), and served as Director of Faculty and Academic Affairs at the Institute of Media and Entertainment, New York (2004-2005). He has also worked as Deputy Director of the European Media Management Association (EMMA) and was a Member of the Board of the European Foundation for Commercial Communications Education (2009-2013). He has written ten books, thirty-five book chapters, and seventy-nine articles about media management, advertising, and political communication. Some of his works have been published in the Journal of Media Business Studies, The International Journal on Media Management, Communication & Society, and Church, Communication and Culture. He has published chapters with top international publishers like Routledge and Springer. His current research focuses on the humanistic foundations of media management & marketing.