Revistas
Revista:
OBSERVATORIO
ISSN:
1646-5954
Año:
2023
Vol.:
17
N°:
3
Págs.:
25 - 40
As of 2018 the message that urgent measures must be implemented to avoid planetary collapse owes
much to the youth climate movement, led by, among others, activist Greta Thunberg. The main aim of
this research is to explore the level of penetration of the urgency discourse, necessary to determine
future communication strategies. Our methodological proposal is to measure the presence of the terms
"climate crisis" and "climate emergency," in the Twitter conversation, as indicative of the degree of
penetration of the discourse on urgency, as opposed to the term "climate change," which we associate
to a discourse prevalent before the events of 2018, as well as to assess Thunberg's influence on the
dissemination of said terms in the (digital) public sphere. The period under discussion covers 36 days,
including the 2019 United Nations Climate Change Conference held in Madrid (Spain), from which we
collected tweets (n=3,324,580) and analyzed the volume of the terms "climate change," "climate crisis,"
and "climate emergency." We conclude that discourse on the climate urgency is relevant on Twitter
and that Thunberg could have played a major role in the increasing use of "climate crisis" over "climate
change," though not so for "climate emergency."
Revista:
MEDIA INTERNATIONAL AUSTRALIA
ISSN:
1329-878X
Año:
2023
Vol.:
188
N°:
1
Págs.:
112 - 127
Social media are prominent channels to foster the social debate about climate change. This research explores the strategies that institutions supporting scientific consensus on climate change undertake in order to communicate through social media. We conducted 21 semi-structured interviews with community managers and communication directors of organizations of different characteristics in several countries. From the responses we have identified strategies that are based on communicators¿ perceptions and experience. We identified strategies that: (a) orientate the communication objectives, (b) help to approach citizens in an effective way, and (c) create interaction with the users. This provides a repertoire of well-grounded strategies that can work as a guide that may help organizations to design their actions to communicate climate change through social media. We conclude that including higher levels of interaction in social media strategies remains a challenge that could lead to a more effective social debate on climate change.
Revista:
PROFESIONAL DE LA INFORMACION
ISSN:
1699-2407
Año:
2022
Vol.:
31
N°:
2
Págs.:
e310202
El cambio climático (CC) es un tema cada vez más protagonista en los medios de comunicación y en las redes sociales, fuentes valiosas de información que contribuyen al debate de asuntos de actualidad. Facebook es la red social con más usuarios del mundo y, además, propicia la movilización, lo que la convierte en una plataforma de gran interés para el estudio de las estrategias de comunicación del CC. El objetivo de este trabajo es conocer el contenido de los mensajes sobre el CC publicados en Facebook por usuarios destacados: relevancia del tema en el conjunto de las publicaciones, objetivos perseguidos, tipo de discurso y emociones asociadas a los mensajes. Tras validar una selección de 10 cuentas (Greta Thunberg, Donald Trump, Scott Morrison, Alexandria Ocasio-Cortez, Extinction Rebellion USA, Justin Trudeau, Bernie Sanders, United Nations, Extinction Rebellion UK y Jane Fonda), la metodología empleada fue el análisis de con-tenido aplicado a los mensajes sobre CC (n = 599) publicados en Facebook por las cuentas seleccionadas entre el 1 de noviembre de 2019 y el 10 de enero de 2020, periodo que comprende la Cumbre del Clima de Madrid (COP 25, celebrada María-Carmen Erviti https://orcid.org/0000-0003-1588-0955Universidad de NavarraISSA School of Management Assistants31009 Pamplona, Españamcerviti@unav.esNote: This article can be read in its English original version on:https://revista.profesionaldelainformacion.com/index.php/EPI/article/view/86552Bienvenido León https://orc
Revista:
PLOS ONE
ISSN:
1932-6203
Año:
2022
Vol.:
17
N°:
4
Págs.:
e0265995
A massive ¿infodemic¿ developed in parallel with the global COVID-19 pandemic and contributed to public misinformation at a time when access to quality information was crucial. This research aimed to analyze the science and health-related hoaxes that were spread during the pandemic with the objectives of (1) identifying the characteristics of the form and content of such false information, and the platforms used to spread them, and (2) formulating a typology that can be used to classify the different types of hoaxes according to their connection with scientific information. The study was conducted by analyzing the content of hoaxes which were debunked by the three main fact-checking organizations in Spain in the three months following WHO¿s announcement of the pandemic (N = 533). The results indicated that science and health content played a prominent role in shaping the spread of these hoaxes during the pandemic. The most common hoaxes on science and health involved information on scientific research or health management, used text, were based on deception, used real sources, were international in scope, and were spread through social networks. Based on the analysis, we proposed a system for classifying science and health-related hoaxes, and identified four types according to their connection to scientific knowledge: ¿hasty¿ science, decontextualized science, badly interpreted science, and falsehood without a scientific basis.
Autores:
Davis, L. S. (Autor de correspondencia); León, Bienvenido; Bourk, M. J.; et al.
Revista:
SUSTAINABILITY
ISSN:
2071-1050
Año:
2022
Vol.:
14
N°:
17
Págs.:
10659
We presented 867 participants with one of two videos about climate change that differed only in terms of whether they had an infotainment or expository narration. They were available in either English or Spanish. The participants consisted of two distinct clusters: one in which all were over 30 with a university degree, and another dominated by younger participants without a university degree. The infotainment version produced a significantly reduced perception of the seriousness of climate change for the planet in the latter cluster. Furthermore, viewers of the English versions, who were predominantly residents in countries with low-context cultures, perceived the risk of climate change for the planet to be significantly higher after watching the video with the expository narration. Using infotainment for science communication is a two-edged sword: while it may help engagement, making light of a topic can reduce perceptions about its seriousness. We suggest that the use of infotainment should be determined by the aims of the communicators and the nature of the target audience. If the purpose is simply to convey information, then infotainment is likely to be the most effective and it has the additional benefit of engaging recipients that lack a university education. However, if the purpose is to affect attitudes and persuade an audience, then an expository narration is likely to be most effective.
Revista:
CLIMATE POLICY
ISSN:
1469-3062
Año:
2022
Vol.:
22
N°:
8
Págs.:
976 - 992
Climate change communication on social media plays a prominent role in efforts undertaken by state agencies, NGOs, and international organizations, to make citizens aware of this phenomenon. The images used to communicate climate change are of great importance, since they can help to effectively raise citizen awareness. Building upon news values theory and the concept of availability heuristics, this research paper aims to identify principles that can be used for effective visual communication of climate change on social media on a cross-national scale, based upon analyses of characteristics of images that foster interaction on Twitter. We conducted a content analysis of a random selection of images (photographs, illustrations, and graphics, n = 380), posted on Twitter that were included in the so-called 'top tweets' about climate change. The results indicate that the types of images that are used on social media are relatively similar to those employed by conventional media, although images of identifiable people are less frequently shown on social media. We also deduced that four practical principles are especially relevant to foster user interaction on Twitter through images: (i) show 'real people' (i.e. non-staged images of people that transmit real emotions), (ii) tell a story, (iii) include a local connection, and (iv) show impacts or actions by people who are directly affected. These practical principles are based on the more general principles of meaningfulness and personification, two foundations that can help to overcome some of the main barriers to citizens' perception of climate change as a relevant issue with serious consequences in their lives. Campaigns on social media that use imagery based on these practical and general principles can be effective in communicating the shared responsibility to address climate change. This can have a relevant impact on social perception, since it can encourage citizens to care about climate, which is regarded as necessary to increase participation in climate action. Key policy insights Social media can play a prominent role in campaigns to make citizens aware of climate change. Images can help to effectively raise citizen awareness of climate change. Four practical principles can be effective in increasing user interaction on social media with images about climate: show 'real' people, tell a story, include a local connection, and show people who are directly affected. Visual campaigns based on the more general principles of meaningfulness and personification can be effective in representing climate change as a relevant issue in citizens' lives. These practical and more general principles can have a relevant impact on the social perception of climate change and increase citizen participation in climate debate and action.
Revista:
CHURCH, COMMUNICATION AND CULTURE
ISSN:
2375-3234
Año:
2022
Vol.:
7
N°:
1
Págs.:
6 - 22
Following the declaration, in March 2020, of the Covid-19 pandemic, there was an escalation of disinformation, involving multiple actors and reaching global dimensions. In this article, we analyze the possible causes and characteristics of the spread of disinformation on this issue. Disinformation about science can be explained by the distance that separates scientific knowledge from common knowledge and the difficult relationship between science and the media. The pandemic has multiplied the number of scientific publications and has accelerated publication rates, which has contributed to the dissemination of provisional, erroneous, or totally false information. A process of politicization has also developed, which has led to misinformation. In addition, the need to confront this health crisis has led society to demand accurate information from science, despite the fact that in many cases there is only uncertainty. The experience of this pandemic highlights the importance of providing citizens with accessible and rigorous knowledge that creates confidence in science. To achieve this, it is necessary to have specialized professionals capable of providing rigorous information, not only on the results but also on the research processes.
Revista:
COMUNICACION Y SOCIEDAD (UNIVERSIDAD DE NAVARRA)
ISSN:
0214-0039
Año:
2021
Vol.:
34
N°:
1
Págs.:
57 - 75
Climate change attitudes and perceptions vary significantly among countries and cultures through a host of factors. Within media content about climate change, framing is one of the most relevant elements. This research interrogated how framing combinations across local-global and gain-loss frames influence attitudes and perceptions about climate change. We examined varying framing approaches through case-study experimentation with university students in Spain (N = 120). Students viewed one of four videos, each one based on a different combination of frames before answering a set of survey questions, with the aim of testing (i) how do the combinations of the local-global and the gain-loss frames affect the perception of the seriousness of climate change and (ii) how do combinations of the four frames affect support for action to address climate change. Results indicate that the participants scored similar values, regarding the seriousness of climate change and the need to take action, regardless of the video they watched. This means that interaction effects and other contextual factors (e.g., previous environmental concerns) may limit efficacy of deliberately introduced frames more than previously considered. These findings help to further deepen and nuance possible explanations for wider discursive interactions that comprise our attitudes and perceptions of climate change.
Revista:
PALABRA CLAVE
ISSN:
0122-8285
Año:
2021
Vol.:
24
N°:
1
Págs.:
e2415
Este artículo examina si los contenidos de YouTube sobre el cambio climático contribuyen a que se generen nuevas propuestas de comunicación, con voces y enfoques distintos, lo que implicaría una mejor información de los ciudadanos y podría facilitar su implicación y participación en la toma de medidas necesarias para enfrentar el problema (decisiones de consumo, presión a los políticos para que adopten medidas, etc.), o si, por el contrario, se han amplificado las voces que, en general, predominan en los medios, como las de los políticos. Mediante un análisis de contenido, este estudio analiza la representación del cambio climático en los vídeos más populares en YouTube. Tras examinar una muestra de 288 vídeos difundidos durante el periodo octubre 2016-octubre 2017, se constata que los políticos, como el expresidente estadounidense Donald Trump, son las voces más citadas en las piezas de YouTube sobre cambio climático, seguidas de periodistas y científicos. Respecto de los productores de esos vídeos, los medios de comunicación ocupan un lugar privilegiado de popularidad. Incluso, parte de sus contenidos se reutilizan total o parcialmente por otros usuarios de la plataforma. La vocación principal de los mensajes es informativa, con un discurso enfocado, sobre todo, en las consecuencias del cambio climático en los países desarrollados.
Revista:
CUADERNOS.INFO
ISSN:
0719-3661
Año:
2021
N°:
49
Págs.:
166 - 191
Dada la importancia de los contextos nacionales para adecuar la comunicación del cambio climático a cada país, esta investigación tuvo por objetivo averiguar si la cobertura realizada por los medios españoles es diferente de la de otros países en volumen de artículos, temas y fuentes. Realizamos un análisis de contenido de publicaciones en línea (n=527) sobre la cumbre del clima de París (COP21, 2015) en 13 medios de cinco países: Estados Unidos y Reino Unido (del bloque anglosajón), y Alemania, Francia y España (de la Europa continental). Los resultados indican que la cobertura realizada en España difiere notablemente de la de los otros países, incluidos los de Europa continental. El alineamiento ideológico de los medios españoles no parece afectar al volumen de cobertura sobre el cambio climático, como ocurre en el ámbito internacional. Estos resultados permiten matizar las conclusiones de investigaciones previas y proponer recomendaciones para la cobertura mediática en España.
Revista:
PROFESIONAL DE LA INFORMACION
ISSN:
1699-2407
Año:
2020
Vol.:
29
N°:
3
Págs.:
e290315
Se presenta un análisis de contenido de todos los bulos (N=292) relacionados con la pandemia Covid-19 identificados
por las tres plataformas de verificación acreditadas en España, durante el primer mes del estado de alarma decretado
por el Gobierno (14 marzo 2020 ¿ 13 abril 2020). El estudio muestra que los bulos sobre el coronavirus fueron diseminados
principalmente en las redes sociales y, entre ellas, sobre todo en las cerradas, como la aplicación móvil de mensajería
WhatsApp. También detecta las particularidades formales y de contenido más frecuentes de los contenidos falsificados.
Los resultados revelan que la pandemia, además de generar un gran número de bulos sobre salud y ciencia, casi
un tercio de la muestra, también propició la difusión de numerosos contenidos falsos de tema político y gubernamental.
El artículo explora los formatos, fuentes y territorios de procedencia de los bulos. Más allá de sus resultados empíricos,
este estudio realiza contribuciones teóricas en el marco de los emergentes estudios sobre desórdenes informativos. En
concreto, aporta una definición propia de bulo, así como una tipología en la que se identifican cuatro tipos de bulos:
broma, exageración, descontextualización y engaño. A partir de esos cuatro tipos, se propone un `diagrama de gravedad
de los bulos¿.
Revista:
MEDIA AND COMMUNICATION
ISSN:
2183-2439
Año:
2020
Vol.:
8
N°:
2
Págs.:
329 - 338
Online video has become a relevant tool to disseminate scientific information to the public. However, in this arena, science
coexists with non-scientific or pseudoscientific beliefs that can influence people¿s knowledge, attitudes, and behavior. Our
research sets out to find empirical evidence of the representation of pro-science, anti-science and neutral stances in online
videos. From a search on Google videos, we conducted content analysis of a sample of videos about climate change,
vaccines and nanotechnology (n = 826). Results indicate that a search through Google videos provides a relatively small
representation of videos with an anti-science stance, which can be regarded as positive, given the high potential influence
of this search engine in spreading scientific information among the public. Our research also provides empirical evidence
of the fact that an anti-science stance is more frequent in user-generated content than in videos disseminated by other
types of producers.
Revista:
PUBLIC UNDERSTANDING OF SCIENCE
ISSN:
0963-6625
Año:
2020
Vol.:
29
N°:
7
Págs.:
688 - 701
Society is undergoing a transformation in the way people consume media: increasingly we are using online
on-demand videos, with the fastest growing segment of online videos about science being user-generated
content that uses an infotainment style of delivery, in contrast to the traditional expository narrations of
professionally generated content. In this study, we produced two otherwise identical videos about climate
change to test the effects of an infotainment or expository narration. A total of 870 survey participants
(419 English; 451 Spanish) were randomly presented with either an infotainment or expository version of
the video. The expository narration was liked and believed more, and this held irrespective of language,
age, sex or online viewing habits. However, the infotainment version was liked more by viewers without
a university education and, further, viewers were better able to recall information from it, suggesting
that user-generated content with infotainment-style narrations may actually be good for increasing public
understanding of science.
Autores:
Finkler, W. (Autor de correspondencia); Higham, J. E. S.; León, Bienvenido; et al.
Revista:
INTERNATIONAL JOURNAL OF SCIENCE EDUCATION. PART B: COMMUNICATION AND PUBLIC ENGAGEMENT
ISSN:
2154-8455
Año:
2019
Vol.:
9
N°:
4
Págs.:
312 - 326
This study focuses on the role of science communication for sustainable whale watching management. It uses a pragmatic mixed-method approach to present a critical analysis of the potential role of science communication videos to manage participant expectations. Drawing on 30 years of science research on whale watching the empirical study produces an original science communication video. The video was then tested empirically (N?=?1698) employing an experimental Test and Control group design. The results highlight that science communication videos can serve as educational management tools for sustainable tourism, and influence people towards responsible whale watching behavior. Furthermore, the results are a clarion call to increase visual research methods in science communication studies in response to our rapidly changing media-environment.
Revista:
ESTUDIOS SOBRE EL MENSAJE PERIODISTICO
ISSN:
1134-1629
Año:
2019
Vol.:
25
N°:
2
Págs.:
1071 - 1085
El auge de las formas de participación ciudadana en la ciencia ha supuesto que las decisiones sobre ciencia y tecnología no sean patrimonio exclusivo de los políticos o expertos. El papel de la comunicación para crear y mantener una comunidad de ciudadanos que forman parte de proyectos de ciencia ciudadana es, sin duda, una cuestión de gran relevancia. Este artículo presenta los resultados de una investigación sobre las acciones de comunicación empleadas en un proyecto de ciencia ciudadana financiado por la Comisión Europea, Life+Respira, basado en la participación de voluntarios medioambientales. Esta investigación analiza, mediante una investigación cuantitativa (encuesta) y cualitativa (entrevistas semiestructuradas) a los voluntarios medioambientales, si las diversas motivaciones que presentan los voluntarios para participar en el proyecto influyen en su interés por interactuar en el proyecto y si ese interés influye a su vez en su percepción sobre la eficacia y credibilidad de las diferentes acciones de comunicación.
Revista:
JOURNAL OF SCIENCE COMMUNICATION
ISSN:
1824-2049
Año:
2019
Vol.:
18
N°:
5
Págs.:
A(02)
This research develops a conceptual framework for telling visual stories about science using short-format videos, termed SciCommercial videos, that draw upon marketing communication. The framework is illustrated by an exemplar, the Good Whale Watching video, which is explained using a visual rhetoric keyframe analysis. Finally, the effectiveness of the video is evaluated as a science communication tool using an empirical online survey with 1698 respondents. The results highlight the benefits of using video for storytelling about science by using our framework formula, modified from marketing practices, to produce videos that are Simple, Unexpected, Concrete, Credible, Emotional, Science Storytelling (SUCCESS).
Revista:
OBSERVATORIO
ISSN:
1646-5954
Año:
2017
Vol.:
11
N°:
3
Págs.:
103 - 119
sobre los vídeos de contaminación del aire en Youtube*
The scientific rigor in online video The perception of experts about videos of air pollution on YouTube
Simone Terezinha Bortoliero*, Bienvenido León**
*Universidade Federal da Bahia, Brazil
**Facultad de Comunicación de la Universidad de Navarra, España
RESUMEN
Este artículo tiene por objetivo evaluar el rigor científico de los vídeos online sobre contaminación del aire, difundidos en la plataforma Youtube y publicadas en portugués y español en 2014. Se trata de una investigación realizada en colaboración con 17 científicos de Brasil y España, que evaluaron el rigor científico de una muestra de 100 videos, 50 en español y 50 en portugués. Los resultados indican que, según los científicos, los vídeos sobre contaminación del aire publicados en Youtube, tanto en español como en portugués, tienen un bajo nivel de rigor científico.
Revista:
OBSERVATORIO
ISSN:
1646-5954
Año:
2016
Vol.:
10
N°:
3
Págs.:
104 - 119
Revista:
PUBLIC UNDERSTANDING OF SCIENCE
ISSN:
0963-6625
Año:
2015
Vol.:
24
N°:
2
Págs.:
183 - 199
Revista:
TELOS. CUADERNOS DE COMUNICACION E INNOVACION
ISSN:
0213-084X
Año:
2013
N°:
96
Págs.:
82 - 92
Revista:
OBSERVATORIO
ISSN:
1646-5954
Año:
2011
Vol.:
5
N°:
3
Págs.:
45 - 63
Controversy has been a relevant element in the coverage of climate change. Several studies emphasize the influence of economic, political, and journalistic factors in the portrayal of controversies on this topic, along the last few decades. Very often this was related to the lobbying action of several political and economic interest groups and resulted in the portrayal of a distorted image of the scientific knowledge on this topic. This paper presents some results of a research project on information about climate change in the Spanish media (*). It analyzes the role of controversy in the current situation of strong scientific consensus on the existence and origin of climate change, through some content analysis of the coverage of the Copenhagen summit on climate change, in December 2009, in the two leading Spanish newspapers (El País and El Mundo). Results indicate that controversy still plays a relevant role in the coverage of this topic, and it is related to the editorial line of each newspaper. When controversy receives ample attention, it is portrayed mainly by means of opinion articles and it is linked to a restrictive presence of the scientific point of view. Balance is used as a legitimization tool, when it is useful to support the editorial line.
Revista:
ARTEFACTOS
ISSN:
1989-3612
Año:
2010
Vol.:
3
N°:
1
Págs.:
131 - 149
En un contexto de creciente importancia del entretenimiento, el documental televisivo de contenido científico ha ido adoptando nuevas formas narrativas y visuales. A lo largo de la historia del cine, la captación de imagen real ha ido haciéndose cada vez más sofisticada, gracias al desarrollo de las tecnologías que han ido mejorando las posibilidades de contar la ciencia con recursos visuales interesantes. Más recientemente, los medios digitales han situado al documental científico en una nueva dimensión, gracias a las imágenes generadas por ordenador. Sin embargo, tanto la imagen real como la de síntesis, plantean dificultades como medios de representación de la ciencia, ya que su utilización puede terminar mermando el rigor científico del enunciado y deslegitimándolo como referente de la realidad.
Capítulos de libros
Libro:
Total Journalism
Lugar de Edición:
Cham
Editorial:
Springer
Año:
2022
Págs.:
109 - 121
In recent years, the term `fake news¿ has become popular as a paradigm of mis- and disinformation. The term tends to put this phenomenon within the framework of media organizations. However, the problem is more complex, since it also involves other entities dedicated to deliberately producing and spreading falsehoods, as well as social networks and large internet platforms that work as global carriers of such misleading content. This chapter analyzes the evolution of disinformation in this expanded framework, contextualizing the production, dissemination and consumption of deceptive content beyond the media. Drawing upon a historical review of the mis- and disinformation phenomena over the last few centuries, it examines the more recent transformation experienced by purposefully false content on the internet and big data ecosystem.
Libro:
Periodismo científico en España, una especialidad con pasado, presente y futuro
Lugar de Edición:
Madrid
Editorial:
Asociación Española de Comunicación Científica (AECC) y Fundación Ramón Areces
Año:
2021
Págs.:
67 - 79
Los medios audiovisuales juegan un papel estelar en la comunicación de la ciencia.
Según las encuestas, la televisión y los vídeos en Internet son dos de los principales
medios de información sobre ciencia para los ciudadanos españoles. Y este dato
no es sorprendente si consideramos la enorme potencia comunicativa que tienen
las imágenes en movimiento, ya que pueden transmitir el conocimiento científi co
mediante formas narrativas que resultan asequibles y amenas.
En España existe una larga tradición de comunicación audiovisual de la ciencia.
El cine, la televisión y, más recientemente, el vídeo online han desempeñado un
papel fundamental en el acceso del público al conocimiento. Pero, a pesar de su
importancia, son todavía escasos los estudios sobre esta parcela de la historia de la
comunicación de la ciencia en España.
Este artículo pretende abrir brecha en un campo de estudio apenas explorado.
Tratamos de ofrecer una visión diacrónica, centrada en el trabajo de algunos de los
más destacados comunicadores audiovisuales, así como en las principales tendencias
que se vislumbran en este proceso de comunicación audiovisual de la ciencia
en España.
Sin ánimo de exhaustividad, tratamos de abarcar dos ámbitos próximos e
igualmente relevantes. Primero, el de la información de actualidad; es decir, el periodismo
audiovisual propiamente dicho, cuyos primeros ejemplos se encuentran
en los noticiarios cinematográficos. Y segundo, los contenidos divulgativos audiovisuales
que llegaron
Libro:
Transformación digital. Desafíos y expectativas para el periodismo
Lugar de Edición:
Sevilla
Editorial:
Editorial Universidad de Sevilla
Año:
2021
Págs.:
372 - 374
Libro:
La comunicación del cambio climático, una herramienta ante el gran desafío
Lugar de Edición:
Madrid
Editorial:
Dykinson S.L.
Año:
2021
Págs.:
208 - 223
Libro:
Communicating science and technology through online video. Researching a new media phenomenon
Editorial:
Routledge, Taylor & Francis Books, Ltd
Año:
2018
Págs.:
120 - 128
Despite the potential of interactive video and sophisticated new narrative choices beyond the sequential asymmetrical restrictions encountered in historical analogue modes of AV representation, online science video has not (yet) lived up to the promise. In their conclusion, León and Bourk discuss several reasons for the limited presence of interactive innovations in online science video content, including the migration of television content and production sources to the Internet, as well as the low production quality of much user-generated content opting for more `authentic¿ amateur-styles that suit limited budgets. Notwithstanding the limited evidence of innovation, there are encouraging developments including vlogs, webdocs and animated video, such as stop-motion innovations, ideally suited for short-length formats.
Libro:
Communicating science and technology through online video. Researching a new media phenomenon
Editorial:
Routledge, Taylor & Francis Books, Ltd
Año:
2018
Págs.:
90 - 106
This chapter examines online science video to identify the presence and function of entertainment, noting its long history in television content. Major entertainment and infotainment devices - stories, humour, images and celebrities - are discussed as communication devices that television content producers use to make science more accessible to mass audiences. Next, the authors examine how the four entertainment elements are incorporated in online videos. From a content analysis of 826 videos the authors draw tentative conclusions associated with the extent of the use of entertainment elements in the representation of three contemporary scientific topics ¿ climate change, nanotechnology and vaccine immunization. Specific attention is given to: identifying the content producers (e.g. science institutions, television companies, user content generators) most likely to use entertainment in online productions; how topic selection might influence the use of entertainment to communicate the science; and, which entertainment elements are most prevalent in online science videos. The findings suggest although entertainment and infotainment are rarely the sole communication purpose in online science video, many online content creators incorporate one or two elements to communicate serious messages.
Libro:
Communicating science and technology through online video. Researching a new media phenomenon
Editorial:
Routledge, Taylor & Francis Books, Ltd
Año:
2018
Págs.:
107 - 119
Climate change is considered to be one of the most important issues of our time. But, in spite of its relevance, it is often perceived as a remote process with little incidence in daily life. This perception is closely related to the way media represent climate change, and the way it is framed becomes a key element, since framing allows the audience to interpret the issue. This chapter discusses the results of a content analysis of 300 online videos on climate change, which sheds light on the main themes and the use of the gain and loss frames. Results indicate that the ecologic-meteorological and the scientific frames were prevalent. In addition, the loss frame prevails over the gain frame. This shows that online videos follow framing patterns that are similar to those used by traditional media, thus replicating the representation problems that researchers have underlined.
Libro:
Communicating science and technology through online video. Researching a new media phenomenon
Editorial:
Routledge, Taylor & Francis Books, Ltd
Año:
2018
Págs.:
1 - 14
This introductory chapter presents and overview of the role of online video in science communication. The digital environment offers a new range of options for communicating science to the public, which acquire increasing relevance in the new paradigm of ¿science with society¿. In the early 21st century, online video has grown exponentially, to the point of accounting for over 70% of internet global traffic. Consequently it has become a tool of enormous potential capacity for communicating science. However, academic research in this area is still scarce. This chapter summarizes some of the main findings of the Videonline project, an international study conducted by 15 researchers from nine universities across five countries, which provides an updated analysis of the current panorama of online video as a tool to communicate science and technology.
Libro:
Una televisión con dos cadenas. La programación en España (1956-1990)
Editorial:
Cátedra
Año:
2018
Págs.:
485 - 494
Libro:
Una televisión con dos cadenas. La programación en España (1956-1990)
Editorial:
Cátedra
Año:
2018
Págs.:
741 - 759
Libro:
Communicating science and technology through online video. Researching a new media phenomenon
Editorial:
Routledge, Taylor & Francis Books, Ltd
Año:
2018
Págs.:
55 - 63
Web 2.0 features of the internet promised to bring interactivity to storytelling. However, our analysis of 826 online videos about science shows that potential has not been realised. In fact, most narratives relied upon an expository approach, with only 5.3% of online science videos using any form of storytelling. There was a low use of interactivity (9.1% of videos) and, even then, it was almost all at a very low level. Similarly, usage of filmic techniques that might enhance engagement (time lapse, slow motion, stop motion) occurred at low levels too. On the plus side, the use of scientific jargon was quite low, especially in videos produced by television producers or online newspapers. Most online science videos had formal narrations with the exception of those of User Generated Content, which tended to be informal ¿ making up for what they lacked in production values with authenticity and emotion. The likelihood that videos about science would talk directly to the viewer or try to persuade the viewer varied by topic. While all this might seem discouraging when it comes to the current state of online videos, we suggest that there is an opportunity for science communicators to be successful in the online environment by using storytelling with good production values, especially if combined with the authenticity characteristic of User Generated Content.
Libro:
Something old, somethnig new: digital media and the coverage of climate change
Lugar de Edición:
Oxford
Editorial:
Reuters Institute for the Study of Journalism
Año:
2017
Págs.:
63 - 72
Libro:
Oxford Encyclopedia of climate change communication
Editorial:
Oxford University Press
Año:
2017
Págs.:
nd
It is not easy to determine the precise moment in which climate change (CC) became a public communication issue in Spain. Among the early references, the national newspaper El País, published a story titled ¿World climate is going to change¿, in November 17, 1976 (García Pérez, 1976), and the term ¿global warming¿, imported from the US, became relatively frequent in the media from 1988. However, academic research about communication of this important issue is relatively recent. A seminar hold in 2005 warned that there were ¿no specific studies on the way Spanish citizenship is facing the CC threat¿. This seminar originated the first study on public perception of CC in Spain (Meira et al., 2009).
According to more recent research, 90.1% of Spanish citizens are aware that CC is happening, whereas only 4.6% are not. Historical records indicate that awareness has grown consistently in the last few years (Meira et al., 2013: 31), with similar percentages to those of other countries (Axa-IPSOS, 2012, p. 4). However, the perception of other aspects of CC diverges significantly from the scientific certainties. Although there exist a strong consensus within the scientific community on the existence and the anthropic origin of CC, polls indicate that only a small part of the Spanish population (39.0%) is aware of this agreement (Meira et al., 2014: 33); a similar perception to that of other countries like the US (Pew Research Center, 2012: 3).
Libro:
Shaping the future of news media
Lugar de Edición:
Barcelona
Editorial:
Integrated Journalism in Europe (IJIE) consortium
Año:
2016
Págs.:
151 - 177
Libro:
Nuevas formas de expresión en comunicación
Lugar de Edición:
Madrid
Editorial:
Ediciones Universitarias McGraw-Hill
Año:
2016
Págs.:
271 - 286
Libro:
Nuevas formas de expresión en comunicación
Lugar de Edición:
Aravaca, Madrid
Editorial:
McGraw Hill/Interamericana de España
Año:
2016
Págs.:
271 - 286
Libro:
Contenidos digitales en la era de la sociedad conectada
Lugar de Edición:
Madrid
Editorial:
Fragua
Año:
2014
Págs.:
129 - 146
Libro:
El periodismo ante el cambio climático: nuevas perspectivas y retos
Lugar de Edición:
Barcelona
Editorial:
UOC
Año:
2013
Págs.:
123 - 140
Estudio realizado para conocer el estado de la comunicación de un tema tan importante como el Cambio Climático, considerando sobre todo la valoración por parte de los científicos y de los comunicadores.
Libro:
Periodismo y divulgación científica: tendencias en el ámbito iberoamericano
Lugar de Edición:
Madrid
Editorial:
Biblioteca Nueva
Año:
2011
Págs.:
260-279
Libro:
La televisión pública a examen
Lugar de Edición:
Sevilla
Editorial:
Comunicación Social Ediciones
Año:
2011
Págs.:
19-32
Libro:
Ciencia para la televisión: el documental científico y sus claves
Lugar de Edición:
Barcelona
Editorial:
UOC
Año:
2010
Págs.:
51-63
Libro:
Ciencia para la televisión: el documental científico y sus claves
Lugar de Edición:
Barcelona
Editorial:
UOC
Año:
2010
Págs.:
65-81
Libro:
Ciencia para la televisión: el documental científico y sus claves
Lugar de Edición:
Barcelona
Editorial:
UOC
Año:
2010
Págs.:
11 - 28
Libro:
Ciencia para la televisión: el documental científico y sus claves
Lugar de Edición:
Barcelona
Editorial:
UOC
Año:
2010
Págs.:
101-120
Libro:
Reinventing public service communication
Lugar de Edición:
Londres
Editorial:
Palgrave Macmillan
Año:
2010
Págs.:
197 - 208
Nacionales y Regionales
Título:
Plan anual de actividades de la UCC+I de la Universidad de Navarra
Código de expediente:
FCT-21-17008
Investigador principal:
Marta Revuelta Martínez
Financiador:
FUNDACION ESPAÑOLA PARA LA CIENCIA Y LA TECNOLOGIA
Convocatoria:
2021 FECYT Fomento de la cultura científica
Fecha de inicio:
01/07/2022
Fecha fin:
30/06/2023
Importe concedido:
25.000,00€
Otros fondos:
-
Título:
Plan anual de actividades de la UCC+i de la Universidad de Navarra
Código de expediente:
FCT-20-16125
Investigador principal:
Ignacio López Goñi
Financiador:
FUNDACION ESPAÑOLA PARA LA CIENCIA Y LA TECNOLOGIA
Convocatoria:
2020 FECYT Fomento de la cultura científica
Fecha de inicio:
01/07/2021
Fecha fin:
30/06/2022
Importe concedido:
25.000,00€
Otros fondos:
-
Título:
#LabMeCrazy Science Film Festival.
Investigador principal:
Marta Revuelta Martínez
Financiador:
GOBIERNO DE NAVARRA
Convocatoria:
2023 GN Cosmos - Fomento de la cultura científica
Fecha de inicio:
01/01/2023
Fecha fin:
31/12/2023
Importe concedido:
15.000,00€
Otros fondos:
-
Título:
LabMeCrazy Science Film Festival 2022
Código de expediente:
0011-3987-2022-000011
Investigador principal:
Ignacio López Goñi
Financiador:
GOBIERNO DE NAVARRA
Convocatoria:
2022 GN Cosmos - Fomento de la cultura científica
Fecha de inicio:
01/01/2022
Fecha fin:
31/12/2022
Importe concedido:
15.000,00€
Otros fondos:
-
Título:
#LabMeCrazy Science Film
Código de expediente:
0011-3987-2021-000006
Investigador principal:
Ignacio López Goñi
Financiador:
GOBIERNO DE NAVARRA
Convocatoria:
2021 GN Cosmos - Fomento de la cultura científica
Fecha de inicio:
01/01/2021
Fecha fin:
31/12/2021
Importe concedido:
4.311,32€
Otros fondos:
-
Título:
La comunicación del cambio climático a través de las redes sociales: estrategias, emociones e imágenes
Código de expediente:
RTI2018-098190-B-I00
Investigador principal:
María Carmen Erviti Ilundain, Bienvenido León Anguiano
Financiador:
MINISTERIO DE CIENCIA E INNOVACIÓN
Convocatoria:
2018 AEI - MCIU - Retos Investigación
Fecha de inicio:
01/01/2019
Fecha fin:
31/08/2022
Importe concedido:
29.645,00€
Otros fondos:
Fondos FEDER