Digital-pure news publications have become competitive players in many countries, populating audience rankings in the context of a high-choice media environment. With the aim of gaining insight into the performance of digital-native news brands around the world and into how their audiences are similar or different to those of media with traditional roots in Spain, we draw on survey data for 2021 and 2022, respectively. First, we examine what proportion of online adults use any of the most popular digital-pure news brands in 24 mostly European countries and in 22 markets in America, Africa and the Asia-Pacific region, and we highlight how the main digital-native brands rank among online news sources, based on their weekly audience reach. Then we compare the user profiles of the five most-used online-only news organizations in Spain, against the audiences of the top five legacy brands (N = 2028), looking at reader loyalty, gender, age, income and education levels, and political leaning. With this media-centric approach to audiences, we find that digital-native news media brands either lead (in 15 out of 46 countries) or occupy some of the top positions by weekly reach in most markets, with Nordic countries standing out as an exception. In Spain, audiences of the top digital-native brands check them slightly less frequently than the users of news sites with traditional roots. News sites in our study are slightly more popular among males, older people, and more affluent and formally educated users who can define their political stance. Nevertheless, the diversity of editorial approaches found among sites in an externally pluralistic * This is a result of the Diginativemedia research project, grant PID2021-122534OB-C22, funded by MCIN/AEI/10.13039/501100011033 and the ERDF, A way of making Europe. news media market inevitably results in brands with user profiles that show exceptions to these trends.

Digital media have become an integral part of the journalism industry and of audience habits - in 2021 our research registered 2873 active news websites in Spain. First, this paper explores trends facing online news; it sets out the criteria used to identify a news brand as digital-native or non-native; and it presents the results of our classification. This includes: data on the presence of news titles both on proprietary platforms (print, radio, TV or app) in addition to their websites, and on external platforms (Facebook, Twitter, Instagram, YouTube and Telegram); their geographic scope (hyperlocal, local/regional or national/global); their subject (general or specialized coverage); and on ownership and lan-guage used. Almost 70% of the media were regional or local, while 60% covered general news, and one in three were linked to a print product, almost as many as those with their own app for users. Social media uptake is so widespread that more than 95% of the sites are on Facebook, with a similar number on Twitter, while more than 60% can be found on YouTube, and similarly on Instagram. Among specialized sites, sport is the largest cate-gory, comprising twice as many digital-native sites specialIntscript than sites with traditional roots specialIntscript The entertainment focus expands in the digital environment, and online-originated culture, business and science and technology outlets also outnumber legacy publications.

The funding model crisis for newspapers is a matter of public concern; and it is not only a business issue, but also a social and political one, as news organisations are considered to have an irreplaceable function in democratic systems. Technological and social changes have transformed the business model of news organisations so that, in a digital scenario with a strong competition for consumers¿ attention, they have had to diversify their portfolio of income streams. In such a context, this study analyses the state of the diversification of revenue streams in the Spanish digital media market, using the available data from the total universe of digital media in the country. The article focusses on the two most common revenue streams related to user payment -subscriptions and memberships- and analyses the importance of four variables in this diversification of revenue strategies: their nature (digital native versus traditional), thematic scope (general versus specialised), territorial scope (local versus national), and the type of organisation that promotes it (traditional, new, or independent groups). The data obtained suggest that there are no universal formulae in the implementation of payment models for Spanish digital media. Specifically, there are significant differences in the revenue models between native and non-native digital media. Thus, payment strategies are more prevalent among non-native digital media than among native media. Furthermore, the non-native media that have opted for paid models tend to diversify their sources of income more than the non-native ones based on free model. Additionally, data show that paywalls and memberships are more usual among specialised non-native digital media and generalist native outlets. Also, payments are more often required by local and regional media than national outlets. From the ownership point of view, although the main Spanish media corporations are developing their revenue models, the pay-per-content model is also quite extended among organisations, associations, and foundations not linked with the traditional publishing groups. This study, due to its exhaustiveness, dimensions, and novelty, identifies in detail the current state of the implementation of the pay model for digital media in Spain, which can help and facilitate media managers in their decision-making.

Climate change communication on social media plays a prominent role in efforts undertaken by state agencies, NGOs, and international organizations, to make citizens aware of this phenomenon. The images used to communicate climate change are of great importance, since they can help to effectively raise citizen awareness. Building upon news values theory and the concept of availability heuristics, this research paper aims to identify principles that can be used for effective visual communication of climate change on social media on a cross-national scale, based upon analyses of characteristics of images that foster interaction on Twitter. We conducted a content analysis of a random selection of images (photographs, illustrations, and graphics, n = 380), posted on Twitter that were included in the so-called 'top tweets' about climate change. The results indicate that the types of images that are used on social media are relatively similar to those employed by conventional media, although images of identifiable people are less frequently shown on social media. We also deduced that four practical principles are especially relevant to foster user interaction on Twitter through images: (i) show 'real people' (i.e. non-staged images of people that transmit real emotions), (ii) tell a story, (iii) include a local connection, and (iv) show impacts or actions by people who are directly affected. These practical principles are based on the more general principles of meaningfulness and personification, two foundations that can help to overcome some of the main barriers to citizens' perception of climate change as a relevant issue with serious consequences in their lives. Campaigns on social media that use imagery based on these practical and general principles can be effective in communicating the shared responsibility to address climate change. This can have a relevant impact on social perception, since it can encourage citizens to care about climate, which is regarded as necessary to increase participation in climate action. Key policy insights Social media can play a prominent role in campaigns to make citizens aware of climate change. Images can help to effectively raise citizen awareness of climate change. Four practical principles can be effective in increasing user interaction on social media with images about climate: show 'real' people, tell a story, include a local connection, and show people who are directly affected. Visual campaigns based on the more general principles of meaningfulness and personification can be effective in representing climate change as a relevant issue in citizens' lives. These practical and more general principles can have a relevant impact on the social perception of climate change and increase citizen participation in climate debate and action.

El consumo de noticias online difiere según las circunstancias y las características de las audiencias, configurando un entorno de actuación complejo y cambiante para los cibermedios. La diversificación y la adaptabilidad son una exigencia para aquellos medios que aspiran a mantener posiciones destacadas en el mercado y a seguir siendo relevantes y útiles para el público.

Cumplido el primer cuarto de siglo de los medios periodísticos digitales, o cibermedios, no es posible dar cuenta del periodismo español sin reconocer su consolidación. La exploración cuantitativa, como medios nativos digitales o como publicaciones derivadas de otros medios, permiten delimitar una cartografía geográficamente heterogénea, en la que predomina la distribución multiplataforma y los cibermedios locales, generalistas y privados, que buscan adaptarse a las condiciones de un nuevo mercado.

Digital news publishers strive to balance revenue streams in their business models: as standard advertising declines, alternatives for sustaining digital journalism arise in the forms of sponsored content, user donations and payments¿one-off purchases, subscriptions or memberships, public or private grants, electronic commerce, events and consulting. An exhaustive study found 2874 active online news publications in Spain, and it observed the adoption of such models in early 2021. Advertising remains the most popular source of income for digital news operations (85.8%) and most sites rely on just one or two revenue streams (74.5%). We compare the cases in our census by their origin (digital-native or non-native), geography (local/regional or national/global) and topic scope (generalist or specialized). We find that traditional, national and specialized online media have a broader and more innovative revenue mix than digital-native, regional or local and general-interest news outlets. The comprehensiveness of this pioneering study sheds light for the first time on the risk that the lack of diversification and innovation in funding sources may imperil the financial sustainability of some online news operations in Spain, mostly those with a smaller scope and no backing from a traditional business, according to the results we present here.

Digital-native news organizations have grown steadily in Spain since the mid-1990s and they have become established as a major force in the media market. Paradoxically, their biggest expansion coincided with the Great Recession (2008¿2014). In fact, their numbers increased most during 2012¿2013, when traditional media were cutting staff in response to the economic crisis, and unemployment rates in the media sector as a whole hit their peak. However, these digital-native news startups have yet to prove their sustainability and stability. This study uses our own database of 3,862 native and non-native digital news outlets in Spain and the Reuters Institute Digital News Report to analyze a number of characteristics of these media, such as the percentage that have gone inactive, the relative popularity of legacy brands vs. digital natives, multi-platform synergies, content subject matter, geographical location, ownership, and funding sources. Based on these quantitative parameters, this study reviews the structural strengths and weaknesses of digital-native media in the Spanish news market. Taking into account these findings, we conclude that the surge in digital-native news media observed in Spain during the Great Recession followed the pattern of creative destruction described by several economists.

Desde su origen a mediados de los años 1990 los medios digitales han construido un espacio propio que, en la actualidad, se presenta fortalecido y diversificado, a pesar de haber sufrido dos grandes crisis mundiales, la económica de 2008-2014 y la sanitaria de 2020-2021. En estudios anteriores se daba cuenta de la consolidación del sector en el mercado periodístico en España (Salaverría et al., 2018 y 2019). Ahora reflejamos su evolución más reciente. El proyecto DIGINATIVEMEDIA 2019-2021 registró en abril de 2021 un total de 3949 cibermedios, de los cuales 2874 (72,78%) están activos y 1075 (27,22%) se consideran inactivos por no haber actualizado su web en los tres meses previos a su revisión. Los cibermedios activos son la base del estudio. Entre ellos, el 47,36% son medios nativos digitales (1361), mientras que el 52,64% son medios no nativos (1513), es decir, tienen origen en un soporte tradicional, además de ofrecer servicio en internet. Estos datos representan un leve descenso en la actividad de los medios digitales respecto a la última actualización realizada en noviembre de 2019 (Negredo Bruna et al., 2020). Hoy, estos medios nativos representan casi la mitad de los cibermedios activos.

medios nacional elaborado hasta la fecha. Analizamos su identidad, bien como medios nativos digitales o bien como publicaciones derivadas de otros medios, sus plataformas de difusión, temas, alcance, titularidad, lenguas en las que se publican, vías de financiación y su nivel de popularidad en las redes sociales (Salaverría, 2017). El objetivo es proporcionar una cartografía pormenorizada de las publicaciones digitales en España. El estudio se basa en un detallado censo de los cibermedios de todo el territorio nacional, realizado por nuestro equipo investigador a lo largo de casi dos años. Advertimos que el censo no incluye la población completa de los cibermedios porque, al margen de la dificultad que entrañaría localizar la totalidad de esos medios, prácticamente todas las semanas se producen en el mercado periodístico español inadvertidas altas y bajas. Por lo tanto, nuestro censo, que continúa siendo actualizado, debe entenderse como una muestra aproximada, si bien dotada de plena representatividad estadística.