Revistas
Revista:
INTERNATIONAL JOURNAL OF COMMUNICATION
ISSN:
1932-8036
Año:
2022
Vol.:
16
N°:
1
Págs.:
70 - 90
Open innovation is a strategic phenomenon that has arisen in corporate life since the beginning of the 21st century. The management of this process involves a communicative dimension that both management and communication scholarship have overlooked over the last twenty years. At the same time, communication management in open innovation processes enacts the strategic nature of the discipline and practice. However, there is scant knowledge and evidence to be found in this discipline, despite the fact that the topic itself calls for deeper exploration of mainly a relational and communicative phenomena. We argue for the promotion of a comprehensive research agenda that entails delving into the theoretical and empirical challenges of the strategic communication discipline in open innovation. Likewise, this article responds to the call for greater interdisciplinary research. Findings include six research gaps, the examination of nine research lines, as it relates to discussion of specific methods/methodologies which would fill those gaps. Moreover, the proposed research pathways map out a starting-point for the future of this growing field of inquiry while also positioning strategic communication as a catalyst discipline and practice that will help to foster open innovation management and research.
Revista:
CORPORATE COMMUNICATIONS
ISSN:
1356-3289
Año:
2021
Vol.:
26
N°:
2
Págs.:
348 - 364
Purpose This article proposes a theoretical framework that synthesizes the main factors explaining the strategic contribution of communication department to open innovation (OI) processes. Because there is little or no research literature on communication and OI, the purpose is to fill this gap. A literature review and empirical qualitative research were conducted to weigh the significance of the framework in practice. Design/methodology/approach An interdisciplinary literature review was necessary to identify the main factors that explain the communication contribution to OI. The analysis of three multinational case studies has helped to enrich the proposed framework. Six semi-structured interviews were conducted with in-company communication managers and innovation managers in order to capture their perceptions. Findings Communication emerges as a strategic function with the potential to be embedded in the whole OI process. The main conclusion is that it may play an increasingly central role in enhancing relationships with external partners. Moreover, it enacts its strategic role while facilitating the enhancement of the organization's overall communication capability - that is, trust, transparency and a coherently articulated narrative. Research limitations/implications This article has not been designed as a comprehensive overview of the topic, nor it is designed to be statistically representative or generalizable. The study was conducted with the intention of exploring the theoretical and practical contributions of communication department to OI, as well as to raise awareness among scholars and practitioners on this new but neglected topic for research. Its qualitative approach serves to assess the value of the framework proposed, and the key issues highlighted here require further research. Practical implications The theoretical framework proposed may enable innovation managers to identify the factors in which the communication function and its practitioners may play a role for facilitating OI processes. Likewise, communication practitioners may find it useful to foster their organizational role and capabilities within these processes. Originality/value This article underlines the significant contribution that the communication function may play in OI processes. Research on this topic has been neglected thus far, despite its significance for the competitiveness of companies and the economy as a whole.
Revista:
UCJC BUSINESS AND SOCIETY REVIEW
ISSN:
2659-3270
Año:
2021
Vol.:
18
N°:
2
Págs.:
180 - 221
This article discusses the study of the supply chain as an area from which companies can carry out social innovation activities. With this premise, it identifies the relevant factors that drive social innovation along the supply chain, including a corporate culture oriented toward social understanding, an integrated economic, social, and environmental strategy, and the regulation and cross-cutting nature of communication as an engine for these practices. Fi-nally, seven opportunities and six barriers to its implementation are discussed.
Revista:
REVISTA EMPRESA Y HUMANISMO
ISSN:
1139-7608
Año:
2021
Vol.:
XXIV
N°:
2
Págs.:
9 - 35
Este trabajo estudia la cultura organizacional (CO) como motor para impulsar la innovación social corporativa (ISC) en las empresas. Con una metodología basada en la revisión sistemática de la literatura, la principal contribución académica es el diseño de un marco teórico que permite dilucidar qué tipo de CO es la más adecuada para albergar la ISC, así como una propuesta original de factores clave para promover dicha cultura. Esta propuesta pretende también ser una guía para directivos y profesionales a fin de implantar culturas organizacionales proclives a la innovación social en sus empresas.
Revista:
ANALISI. QUADERNS DE COMUNICACIO I CULTURA
ISSN:
0211-2175
Año:
2018
N°:
59
Págs.:
139 - 156
The concept of professional capabilities is new among scholars and practitioners in the strategic communication field where the competency concept has been the traditional scientific approach. The capability approach originated from human development theory developed by Amartya Sen and Martha Nussbaum and from professional studies, such as those of Stan Lester. However, it is a theoretical challenge to apply this concept to strategic communication. This article presents a Delphi study conducted in Spain within the framework of the international global research project Global Capability Framework for Public Relations and Communication Management. The researchers asked if there could be a global consensus on a core capability framework that reflects regional differences. Spain's first empirical research phase involved a Delphi study with a panel of experts composed of scholars, consultants and communication managers. The result is a core framework of 14 capabilities in which the strategic dimension is given greater importance than the operative or tactical nature of communication. In this regard, the experts prioritize a profession that demands strategic capabilities in order to influence the relationship between organizations and the social environment. The findings portray a multifaceted professional, with an emphasis on the management and consultant dimension.
Revista:
DOXA COMUNICACION
ISSN:
1696-019X
Año:
2017
N°:
24
Págs.:
63 - 85
From an academic perspective, the role of communication in company management remains a topic of intense debate. However, by delving deeper into the issue from a strategic point of view one can see that hardly any empirical analysis comparable to other management realities can be found. The aim of this study is to analyse the structure and activity of the communications departments in the three leading companies in the Spanish telecommunications sector: Telefonica, Vodafone and Orange. For that purpose, a qualitative methodology was used based on questionnaires and interviews. Among the results, some of the indicators point to the complexity of the organization of the communications department, the importance of representation and participation by this department on senior management of the company, and the influence of communication on interdepartmental coordination.
Revista:
YOUNG CONSUMERS
ISSN:
1747-3616
Año:
2017
Vol.:
18
N°:
2
Págs.:
159 - 179
Purpose ¿ This study aims to center on understanding how stakeholder engagement processes
improve online child protection in telecom companies. The literature review and findings shed light on
the management of networks to identify, prevent and mitigate the adverse impacts of information and
communication technologies (ICTs)[1] and to find opportunities in terms of new policies and services
development.
Design/methodology/approach ¿ Three multinational telecom companies were analyzed with a
qualitative focus combining three research tools: the analysis of 81 corporate reports, self-administered
questionnaires and semi-structured interviews.
Findings ¿ Firms establish a collaborative network with a large number of stakeholders such as public
authorities, non-governmental organizations, educational institutions, representatives of families and
expert researchers. The outcomes of these networks range from the development of new products and
services (filters, child safety software and protection apps) to the co-creation of new corporate policies
with a high social impact (self-regulation, sectorial codes, awareness initiatives and reporting).
Practical implications ¿ This study outlines guidelines for the industry in identifying, engaging and
making decisions in a collaborative way when managers have to engage with multiple stakeholders
regarding child protection. The academic debate and the empirical findings have many practical
implications for ICT companies whose users are ch
Revista:
DOXA COMUNICACION
ISSN:
1696-019X
Año:
2017
Vol.:
24
Págs.:
77 - 101
Revista:
COMUNICAR. REVISTA CIENTIFICA IBEROAMERICANA DE COMUNICACION Y EDUCACION
ISSN:
1134-3478
Año:
2015
Vol.:
23
N°:
45
Págs.:
179 - 186
El paisaje tecnológico de las pantallas en relación al menor apunta a numerosos desafíos que la industria afronta junto a las familias y el sector educativo. Sin embargo, hay poca bibliografía que ahonde en las polí-ticas estratégicas que está implantando el sector para hacer frente a los retos. Por ello, este artículo tiene dos objetivos: en primer lugar, realizar una síntesis del estado de la cuestión para, seguidamente, presentar los principales hallazgos sobre cómo están afrontando este panorama las 17 principales empresas interna-cionales en su política comercial y en su relación con grupos de interés. La metodología aplicada es de ca-rácter cualitativo, y analiza los informes de responsabilidad social y webs de las compañías, con el fin de identificar las líneas estratégicas y acciones empresariales, así como las personas e instituciones con quie-nes colaboran. Los resultados muestran que, pese a algunas diferencias entre regiones, el sector se atiene
© COMUNICAR, 45 (2015); e-ISSN: 1988-3293; Preprint DOI: 10.3916/C45-2015-19
a un interés por la autorregulación, la innovación en los productos, en las herramientas de protección, así como en el mantenimiento de una estrecha red de colaboraciones con grupos de interés, que permite retro-alimentar las políticas y estrategias. De este análisis se concluye que el sector necesita integrar las políticas de protección al menor no solo con el desarrollo de productos responsables, sino estrechando aún más los vínculos con grupos
Revista:
TELOS. CUADERNOS DE COMUNICACION E INNOVACION
ISSN:
0213-084X
Año:
2015
Vol.:
101
Págs.:
24 - 33
Las nuevas herramientas de las que dispone el consumidor presentan numerosos desafíos para la gestión online de la reputación y su medición. Se abre así un abanico de retos y oportunidades para las marcas y su publicidad.
Revista:
CREATIVIDAD Y SOCIEDAD
ISSN:
1887-7370
Año:
2015
Vol.:
23
Págs.:
161 - 181
¿Cómo puede ayudar la comunicación a generar ambientes innovadores dentro de las compañías? Este interrogante ha abierto un debate entre académicos y profesionales de la comunicación y la dirección de personas. Precisamente, el objetivo de este trabajo es presentar en qué medida la comunicación influye en el fomento de la innovación dentro de las firmas. La estructura consta en primer lugar de una revisión bibliográfica sobre comunicación interna e innovación. A partir de este análisis de la literatura, en segundo lugar, se realiza una propuesta basada en cinco contribuciones estratégicas de la comunicación a los procesos de innovación en las empresas. Entre las conclusiones, la comunicación interna cataliza un aprendizaje organizacional constante y la generación de entornos participativos que alimentan una cultura corporativa más innovadora y creativa.
Revista:
ANALISI. QUADERNS DE COMUNICACIO I CULTURA
ISSN:
0211-2175
Año:
2015
Vol.:
52
Págs.:
97 - 112
En la complejidad actual de la comunicación pública destaca el debate sobre la relación de las organizaciones con sus grupos de interés o stakeholders y, en especial, la responsabilidad del mundo de los negocios en la sostenibilidad social y medioambiental. En este contexto, la discusión académica en los últimos lustros ha incrementado su interés por el papel de la comunicación en el ámbito empresarial. Sin embargo, desde la academia no se ha abordado de manera explícita su relación con un proceso directivo tan fundamental como es la toma de decisiones estratégicas. ¿En qué medida una buena gestión de los vínculos comunicativos otorga a los directivos buenas pautas en su acción de gobierno? Este artículo contribuye a clarificar la relación entre comunicación empresarial y toma de decisiones con el objetivo de analizar en qué medida el establecimiento de relaciones comunicativas con los grupos de interés enriquece la difícil tarea de tomar de decisiones en la empresa. De este modo, y para fomentar un diálogo interdisciplinar, se analizan las propuestas doctrinales más significativas al respecto, como las disciplinas de Relaciones Públicas, Comunicación Corporativa y la teoría de los stakeholders de los estudios de Gestión Empresarial. Por último, se realiza una propuesta original que clarifica conceptos y ofrece a la profesión algunas claves para que la comunicación realice una contribución estratégica en los procesos directivos.
Revista:
PUBLIC RELATIONS REVIEW
ISSN:
0363-8111
Año:
2015
Vol.:
41
Págs.:
744 - 753
The concept of dialogue has always been a mainstay in the research literature on public
relations. However, the fields of corporate communication and, more recently, business
management have focused on different aspects of the notion. Despite such increased
research interest, the concept of dialogue yields a range of analytical perspectives; this
is due in part to the fragmentation of academic study, whereby scholars pursue parallel
lines of inquiry that never intersect in interdisciplinary exchange.
Therefore, the twofold purpose of this article is to explore the concept of dialogue in the
context of business: on the one hand, to offer an interdisciplinary account of dialogue based
on a model of analysis shaped by the five key dimensions of the concept; and on the other
hand, to use the model to trace which perspectives are articulated in the related theory. In
short, the article works towards a clearer understanding of the management implications
that stem from the conceptualization of dialogue
Revista:
PERSPECTIVAS DEL MUNDO DE LA COMUNICACIÓN
ISSN:
1577-1997
Año:
2012
N°:
70
Págs.:
4 - 5
Revista:
ESE. ESTUDIOS SOBRE EDUCACION
ISSN:
1578-7001
Año:
2011
Vol.:
20
Págs.:
257 - 259
Revista:
ESE. ESTUDIOS SOBRE EDUCACION
ISSN:
1578-7001
Año:
2010
Vol.:
18
Págs.:
319 - 321
Revista:
CUADERNOS DE INFORMACION - FACULTAD DE COMUNICACIONES. PONTIFICIA UNIVERSIDAD CATOLICA DE CHILE
ISSN:
0716-162X
Año:
2010
Págs.:
111 - 122
Revista:
REVISTA DE LA COMUNICACION
ISSN:
1888-198X
Año:
2010
Vol.:
14
Págs.:
35 - 36
