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The European Union's soft power: Image branding or neo-colonialism?

WORKING PAPER / N. Moreno, A. Puigrefagut, I. Yárnoz

ABSTRACT

The fundamental characteristic of the external action of the European Union (EU) in recent years has been the use of the so-called soft power. This soft power has made the Union a key actor for the development of a large part of the world’s regions. The last decades the EU has participated in a considerable amount of projects in the economic, cultural and political fields in order to fulfil the article 2 of its founding Treaty and thus promote their values and interests and contribute to peace, security and sustainable development of the globe through solidarity and respect for all peoples. Nevertheless, EU’s interventions in different regions of the world have not been free of objections that have placed in the spotlight a possible direct attack by the Union to the external States’ national sovereignties, thus creating a principle of neo-colonialism by the EU.

 

The European Union's soft power: Image branding or neo-colonialism Download the document [pdf. 548K]

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