Pedro Sebastián Fierro Zamora, Universidad Adolfo Ibáñez (Santiago, Chile) – Visiting junior researcher

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Pedro Fierro Zamora is a Chilean lawyer and a doctoral student in public communication at the University of Navarra. He also studied a master degree in political and corporate communication at the same university. Pedro is a professor at the Business School - Leadership Department - at the Adolfo Ibáñez University (Chile) and the Director of Studies at the think tank "P!ensa Foundation”. His research interests are focused in political attitude, social networks and territory.


The aim of his work is to propose a conceptual and legal reconstruction for the political campaigns and for the electoral use of new technologies in Chile. For this purpose, he grounds his analysis in theoretical and empirical arguments. In the same way, his research argues that the effects of campaigns are not reduced to the determination of the decision and direction of the vote, but also represent a positive impact on some additional indicators that are usually studied to determine the health of democracy in different countries, which could be improved with the appropriate political use of new technologies.

Period of stay
September 2016 – December 2016

Prof. Ana Azurmendi

Digital unav-Center for Internet Studies and Digital Life is open to visiting researchers, from all fields of digital research. These scholars take part in the activities of Digital unav and are encouraged to actively participate in our research work throughout their stay. Through discussions, seminars, lectures and other events, visiting researchers may exchange views with our team of researchers, directors and partners of Digital unav to get to know different research perspectives and to actively network with the research community.

Candidates interested in joining us as visiting researchers may apply at any time. As a Visiting Researchers you will be put in touch with a researcher who can mentor you during your stay here. No salary is paid by Digital unav for these appointments.

If you are interested in applying, please complete all sections of the visiting researcher application form.