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Issue Title
 
Vol 26, No 2 (2013) Engaging Readers: A study of magazine advertising effectiveness in the Chilean media market Abstract  PDF
Cristóbal Benavides, Aldo Van-Weezel
 
Vol 29, No 2 (2016) Advertising from the perspective of festivals: the present and future of commercial communication in the categories of awards (2013-2014) Abstract  PDF
María Galmés, Inmaculada Berlanga, Juan S. Victoria
 
Vol 26, No 3 (2013) Creation or translation? Bilingual campaigns in Basque advertising agencies Abstract  PDF
Estitxu Garai-Artetxe, Amaia Nerekan-Umaran
 
Vol 27, No 2 (2014) Twitter as an advertising and corporate communication channel Abstract
Araceli Castelló-Martínez, Cristina Del Pino-Romero, Irene Ramos-Soler
 
Vol 28, No 1 (2015) Unlawful advertising in the spotlight: complaints as a control mechansim Abstract  PDF
Priscila Chalá
 
Vol 26, No 2 (2013) The Impact of the Recession on the TV Industry in Mexico and Spain Abstract  PDF
Mercedes Medina, Leticia Barron
 
Vol 23, No 1 (2010) Soundtrack of the Spanish TV Advertising: shapes, genders and musical styles Abstract
Manuel Palencia-Lefler-Ors
 
Vol 24, No 2 (2011) Advertising with intended health purposes in Spanish radio. An empirical analysis by radio station type Abstract
Clara Muela Molina, Salvador Perelló Oliver
 
Vol 27, No 3 (2014) Advertising self-regulation. A comparative analysis between the United Kingdom and Spain Abstract  PDF
Salvador Perelló-Oliver, Clara Muela-Molina
 
Vol 24, No 1 (2011) Social Networks, Media and Audiences: A Literature Review Abstract  PDF
Francisco Javier Pérez Latre, Idoia Portilla, Cristina Sánchez Blanco
 
Vol 31, No 4 (2018) Spanish Academic Research Groups in Communication Abstract  PDF
Victoria Tur-Viñes, Patricia Núñez-Gómez
 
Vol 29, No 4 (2016) Advertising in the Basque Public TV (EiTB): linguistic management and measures for the development of Basque language Abstract  PDF
Patxi Azpillaga-Goenaga, Estitxu Garai-Artetxe
 
Vol 28, No 1 (2015) Pain in advertising: an analysis of the content and design of the advertisements in press after 11-M terrorist attacks Abstract  PDF
Esther Martínez-Pastor, Manuel Montes-Vozmediano
 
Vol 21, No 2 (2008) The representation of the reality in the radio spot Abstract
Clara Muela Molina
 
Vol 13, No 1 (2000) Radio Sales Management: a Proposal Abstract
Antonio Virgili-Rodríguez
 
Vol 28, No 1 (2015) Gender representations in East Asian advertising: Hong Kong, Japan, and Shouth Korea Abstract  PDF
Michael Prieler, Alex Ivanov, Shigeru Hagiwara
 
Vol 13, No 1 (2000) Academic Research on Advertising, Television and Children: Literature Review and State of the Art Abstract
Xavier Bringué-Sala, Juan De-Los-Ángeles-Villena
 
Vol 28, No 2 (2015) Creative women in Peru: outliers in a machismo world Abstract  PDF
Marta Mensa, Jean M. Grow
 
Vol 13, No 2 (2000) Origins, Evolution and Challenges of Advertising Education in Spain Abstract
Alfonso Méndiz-Noguero
 
Vol 22, No 2 (2009) Music in the advertising communication Abstract
Manuel Palencia-Lefler-Ors
 
Vol 17, No 2 (2004) Mental Models of Communication and Consump-tion: A Cross-cultural Comparison of Television Advertising Abstract
Detlev Nothnagel, Gilda Vera-Aguirre
 
Vol 24, No 1 (2011) Involvement and framing as factors of advertising effectiveness of NGO messages Abstract
María Elisa Sabre
 
Vol 19, No 1 (2006) Bibliography on Advertising Creativity: A review Abstract
Jorge del Río-Pérez
 
Vol 32, No 1 (2019) Audiovisual content with advertising intention in children’s videos on YouTube: the case of the Soy Luna series Abstract  PDF
Beatriz Feijoo, Isabel Pavez
 
Vol 28, No 4 (2015) The regulation of professional advertising practices in Spain, 1988–2013 Abstract  PDF
Sonia López-Berna, Marta Martín-Llaguno, Natalia Papí-Gálvez
 
Vol 32, No 3 (2019) Advertising communication and spirituality: a critical approach of academics and professionals Abstract  PDF
Samuel Gil-Soldevilla, José-Antonio Palao-Errando, Javier Marzal-Felici
 
Vol 21, No 2 (2008) Citizens and Media Markets Abstract
Alfonso Nieto Tamargo
 
Vol 30, No 2 (2017) Competences Basque Advertising Professionals Consider Most Important to Their Work: A Comparison 2008–2016 Abstract  PDF
Sergio Monge-Benito, Joseba Andoni Etxebarria-Gangoiti
 
Vol 22, No 2 (2009) The origin of Account Planning: the consumer knowledge management in advertising agencies Abstract
Cristina Sánchez-Blanco
 
Vol 25, No 2 (2012) Empirical analysis of values on interactive advertisement aimed at a teenage audience Abstract  PDF
Belinda de Frutos-Torres, María Sánchez-Valle, Tamara Vázquez-Barrio
 
Vol 15, No 1 (2002) Convergence and Divergence in Consumer Behaviour Abstract
Marieke de-Mooij
 
Vol 31, No 1 (2018) The everyday pain of racism of Brazilian black women and the effect of counterintuitive ads for its reduction: a Grounded Theory study Abstract  PDF
Francisco Leite
 
Vol 16, No 2 (2003) Framing the Woman's Image in Advertising Abstract
José Javier Sánchez-Aranda
 
Vol 31, No 1 (2018) Government advertising and the war on drugs: the narrative proposed by the Mexican Federal Government (2006-2012) Abstract  PDF
Hermes Ulises Prieto Mora
 
Vol 18, No 1 (2005) Gender Role and Sexism in Spanish Magazine’s Advertisements: An Analysis of the Twentieth Century’s Last Three Decades Abstract
Marcelo Royo-Vela, Inés Küster-Boluda, Natalia Vila-López
 
Vol 27, No 4 (2014) Three decades of advertising research in Spain: analysis of scientific communication journals (1980-2013) Abstract  PDF
Antonio J. Baladrón-Pazos, Beatriz Correyero-Ruiz, Benjamín Manchado-Pérez
 
Vol 21, No 2 (2008) Persuasive Argument and Syntax in Advertising Messages. Formulas with SI Abstract
María Victoria Romero Gualda
 
Vol 22, No 2 (2009) Consumption of Fashion Magazines and the effects on the self-perception of a woman’s body: a cross-cultural study comparing Spain and Mexico using Third Person Theory Abstract
Paloma Díaz-Soloaga, Carlos Múñiz, Dolores Cáceres-Zapatero
 
Vol 22, No 2 (2009) Methodologies used in advertising creativity research (1965-2007) Abstract
David Roca, Marta Mensa
 
1 - 39 of 39 Items

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