Resumen:
The communicative affordances of the participatory web have opened up new and multifarious channels for the proliferation of hate. In particular, women navigating the cybersphere seem to be the target of a disproportionate amount of hostility. This paper explores the contexts, approaches and conceptual synergies around research on online misogyny within the new communicative paradigm of social media communication (KhosraviNik 2017a: 582). The paper builds on the core principle that online misogyny is demonstrably and inherently a discourse; therefore, the field is envisaged at the intersection of digital media scholarship, discourse theorization and critical feminist explications. As an ever-burgeoning phenomenon, online hate has been approached from a range of disciplinary perspectives but has only been partially mapped at the interface of meaning making contents/processes and new mediation technologies. The paper aims to advance the state of the art by investigating online hate in general, and misogyny in particular, from the vantage point of Social Media Critical Discourse Studies (SM-CDS); an emerging model of theorization and operationalization of research combining tenets from Critical Discourse Studies with scholarship in digital media and technology research (KhosraviNik 2014, 2017a, 2018). Our SM-CDS approach to online misogyny demarcates itself from insinuation whereby the phenomenon is reduced to digital communicative affordances per se and argues in favor of a double critical contextualization of research findings at both digital participatory as well as social and cultural levels.
