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Natalia Rodríguez Salcedo

Most recent scientific publications (since 2010)

Authors: Pereira, Tatiana; Portilla Manjón, Idoia; Rodríguez Salcedo, Natalia
ISSN 1684-0933  Vol. 18  Nº 1  2019  pp. 151 - 165
Authors: Rodríguez Salcedo, Natalia; Watson, T.;
ISSN 0363-8111  Vol. 43  Nº 2  2017  pp. 375 - 381
The progressive version of public relations history present it as a by-product of pluralist political systems or a democratic dividend. It has been claimed that public relations thrives within open media systems and market economies but struggles in highly controlled governmental systems (dictatorships, juntas, and closed economies). This paper considers how political history and political systems affected the formation of public relations practices in regions of Europe that, after 1945, were under military dictatorships (Spain and Portugal), a military junta (Greece) and were contained in the Soviet bloc. Using comparative history methodology, the notion that public relations operates solely in democracies is challenged, although it is conceded that practice thrived in post-war Western Europe but struggled to develop in parts of southern and eastern Europe. (C) 2017 Elsevier Inc. All rights reserved.
Authors: Rodríguez Salcedo, Natalia; Gómez Baceiredo, Beatriz
ISSN 1062-726X  Vol. 29  Nº 1  2017  pp. 16 - 37
This research concentrates on Teresa Dorn's contributions to the history/ herstory of public relations through the analysis of her first 20 years in the profession, 15 of which were devoted to making Burson-Marsteller a prominent multinational company in Spain and Europe. The study explores the process of how Burson-Marsteller became one of the top consultancies in a country with a newly established democracy through the report of a life history. This methodology leads to a better understanding of when, why, and how the first international consultancy was settled in Spain and succeeded under the guidance of an American female practitioner.
Authors: Gómez Baceiredo, Beatriz; Rodríguez Salcedo, Natalia
ISSN 1139-8124  Nº 98  2017  pp. 16 - 21
Authors: Gazol, P. B.; Rodríguez Salcedo, Natalia
ISSN 1696-019X  Nº XXIV  2017  pp. 25 - 42
Public relations consultancy firms started to appear in Spain more than half a century ago. The first public relations (PR) agency was set up in November 1960: It was called the Public Limited Company of Public Relations (Sociedad Anonima Espanola de Relaciones Pablicas - SAE de RP), located in Barcelona. However, economic and political circumstances did not allow for full development of the services of these agencies until the 1990s. In recent years, however, the economic crisis seems to have affected the rate of growth. Faced with this reality, the present study addresses the evolution of PR agencies in Catalonia over the last 25 years, after taking a brief historical tour of its origins. The objective of this study is to analyze the development of communication consultancies based in Catalonia over the last 25 years in order to contribute to the knowledge base regarding the history and nature of this discipline within the geographical area where it began. To carry out this research, a survey of ten questions related to the historical development of agencies in Catalonia was developed, and this questionnaire was sent to nearly 60 companies from May 2014 to May 2015. The results confirm the fact that despite the crisis, new agencies have emerged in the sector. In addition, there has been a development in the area of digital PR and a preference for the use of the term "communication" rather than "public relations".
Authors: Rodríguez Salcedo, Natalia
ISSN 2174-3681  Vol. V  Nº 9  2015  pp. 15 - 24
Authors: Rodríguez Salcedo, Natalia
ISSN 1062-726X  Vol. 27  Nº 3  2015  pp. 212 - 228
Authors: Rodríguez Salcedo, Natalia
ISSN 1646-5954  Vol. 5  Nº 4  2011  pp. 257 - 290
Authors: Rodríguez Salcedo, Natalia; Gómez Baceiredo, Beatriz
Journal: Sphera Pública
ISSN 1180-9210  Nº 11  2011  pp. 69 - 91
Authors: Rodríguez Salcedo, Natalia; Xifra, Jordi
Title: Spain
Book title:  Western european perspectives on the development of public relatons
Nº 9  2015  pp. 123 - 138
Authors: Rodríguez Salcedo, Natalia
Book title:  El futuro de la comunicación
Nº 5  2015  pp. 71 - 81
Authors: Rodríguez Salcedo, Natalia; Cordón, David
Book title:  Tendencias emergentes en la comunicación de instituciones
Nº 8  2013  pp. 207 - 227
Authors: Montero Díaz, Mercedes (Coordinador); Rodríguez Salcedo, Natalia; Rodríguez Virgili, Jordi; et al.
Authors: Montero Díaz, Mercedes (Coordinador); Rodríguez Salcedo, Natalia; Verdera Albiñana, Francisco