Curriculum de nuestros investigadores - Investigacion

Detalle Profesor

Our researchers

Natalia Rodríguez Salcedo

nrodriguez@unav.es

Academic Center(s)

Marketing y Empresas de Comunicación

Facultad de Comunicación Universidad de Navarra

Research lines

Historia de las Relaciones Públicas, Asuntos Públicos, Lobbying, Marca corporativa, propósito y reputación, Confianza, desinformación y medios digitales

Strategy 2025

Sociedad y comunicación digital

Research Groups

Historia reciente

Digital News Media Research Group

Publications
Research projects
- Nationals and Regionals(1)
Teaching

Journals

Authors: Serrano-Puche, Javier (Autor de correspondencia); Rodríguez, Natalia; Martínez-Costa, María del Pilar

Title: Trust, disinformation, and digital media: Perceptions and expectations about news in a polarized environment

Journal: PROFESIONAL DE LA INFORMACION ISSN: 1386-6710

Year: 2023 Vol.: 32 N°: 5 pp. e320518

Abstract

Authors: Pereira-Villazón, T.; Portilla, Idoia; Rodríguez, Natalia

Title: Revisión bibliográfica de la marca corporativa: hacia una definición y gestión integradoras

Journal: DOXA COMUNICACION ISSN: 1696-019X

Year: 2021 N°: 32 pp. 159 - 185

DADUN link: https://hdl.handle.net/10171/68948

Abstract

Authors: Pereira Villazón, T.; Portilla, Idoia; Rodríguez, Natalia

Title: Big data y Relaciones Públicas. Una revisión bibliográfica del estado de la cuestión

Journal: REVISTA DE COMUNICACION ISSN: 1684-0933

Year: 2019 Vol.: 18 N°: 1 pp. 151 - 165

DADUN link: https://hdl.handle.net/10171/62118

Abstract

Authors: Rodríguez, Natalia; Gómez Baceiredo, Beatriz

Title: A herstory of public relations: Teresa Dorn, from Scott Cutlip to Burson-Marsteller Europe (1974-1995)

Journal: JOURNAL OF PUBLIC RELATIONS RESEARCH ISSN: 1062-726X

Year: 2017 Vol.: 29 N°: 1 pp. 16 - 37

DADUN link: https://hdl.handle.net/10171/68946

Abstract

Authors: Gazol, P. B.; Rodríguez, Natalia

Title: Communication consultancies in Catalonia: 25 years creation spaces for dialogue

Journal: DOXA COMUNICACION ISSN: 1696-019X

Year: 2017 N°: XXIV pp. 25 - 42

Abstract

Authors: Gómez Baceiredo, Beatriz; Rodríguez, Natalia

Title: Teresa Dorn: trabajo y serendipia

Journal: NUEVAS TENDENCIAS ISSN: 1139-8124

Year: 2017 N°: 98 pp. 16 - 21

DADUN link: http://hdl.handle.net/10171/55912

Authors: Rodríguez, Natalia; Watson, T.

Title: The development of public relations in dictatorships - Southern and Eastern European perspectives from 1945 to 1990

Journal: PUBLIC RELATIONS REVIEW ISSN: 0363-8111

Year: 2017 Vol.: 43 N°: 2 pp. 375 - 381

DADUN link: https://hdl.handle.net/10171/68950

Abstract

Authors: Rodríguez, Natalia

Title: Contributions to the history of public relations in the midst of a Dictatorship: First Steps in the Professionalization ofpPublic relations in Spain (1960¿1975)

Journal: JOURNAL OF PUBLIC RELATIONS RESEARCH ISSN: 1062-726X

Year: 2015 Vol.: 27 N°: 3 pp. 212 - 228

Authors: Rodríguez, Natalia

Title: El comienzo del turismo español: una aproximación a los precedentes de las relaciones públicas institucionales (1900-1950)

Journal: REVISTA INTERNACIONAL DE RELACIONES PUBLICAS ISSN: 2174-3681

Year: 2015 Vol.: V N°: 9 pp. 15 - 24

Authors: Rodríguez, Natalia

Title: Corrientes historiográficas de las relaciones públicas: la historia de una profesión en entredicho

Journal: OBSERVATORIO ISSN: 1646-5954

Year: 2011 Vol.: 5 N°: 4 pp. 257 - 290

Book chapters

Authors: Rodríguez, Natalia; Watson, T.

Title: Public relations origins and evolution: a global perspective

Book title: Public Relations

Place: Berlín/Boston Publisher: Mouton de Gruyter Year: 2021 pp. 23 - 43

ISBN: 978-3-11-055229-4

DADUN link: https://hdl.handle.net/10171/68944

Authors: Rodríguez, Natalia; Watson, T.

Title: Public relations origins: definitions and history

Book title: Exploring public relations and management communication

Place: Harlow Publisher: Pearson Year: 2021 pp. 3 - 20

ISBN: 9781292321745

Abstract

Exploring Public Relations was originally conceived in 2005 as a collaboration between Ralph Tench and Liz Yeomans at Leeds Beckett University. Through four editions the book has innovated and led the way in the field of public relations and strategic communication textbooks. Since the last edition Liz has retired. Stephen Waddington has joined Ralph Tench to create a new editorial partnership for the fifth edition bringing insight from practice. That began with a modification to the title to Exploring PR and Management Communication in a bid to reflect the growing contribution of public relations to management. The fifth edition of Exploring PR and Management Communication has been written by 35 authors over the past three years. It was originally due for publication in September but in the past six months the whole world has experienced transformational change due to COVID-19. The COVID-pandemic will affect aspects of society and the economy. It is most definitely going to affect the communications industry. We¿ve made a start at reflecting this by adding new material in the past few months as the book went to print. Textbooks are typically student-centred for subjects as varied as biology, law, media and psychology; this hasn¿t been the case for public relations Exploring PR and Management Communication brings together theory and practice. It has a strong pedagogical design combining theory and practice, case studies, and practitioner diaries. The warm response to the first four editions of the book has been both rewarding and motivating. These have been read and used for teaching literally all over the world and with gratifying endorsements of the original pedagogic strategy of making clear links between theory and practice. However, there are many questions about public relations and its practice which remain under explored. These we aim to highlight in this book, inspiring readers to investigate further, possibly through detailed research for undergraduate and postgraduate projects, dissertations and theses. We hope this revised fifth edition continues to bridge the divide between theory and practice and, above all, is a thought-provoking and enjoyable read for students, practitioners and tutors alike.

Authors: Rodríguez, Natalia

Title: La gestión de asuntos públicos: legitimidad y poder político de las organizaciones

Book title: El futuro de la comunicación

Place: Madrid Publisher: LID Editorial Empresarial Year: 2015 pp. 71 - 81

ISBN: 9788483569580

Authors: Rodríguez, Natalia; Jordi Xifra

Title: Spain

Book title: Western european perspectives on the development of public relatons

Publisher: Palgrave MacMillan Year: 2015 pp. 123 - 138

ISBN: 978-1-137-42749-6

Authors: Rodríguez, Natalia; David Cordón

Title: La comunicación como garante del carácter social constitutivo de los museos. Un estudio de las estrategias y estructuras comunicativas en museos españoles

Book title: Tendencias emergentes en la comunicación de instituciones

Place: Barcelona Publisher: UOC Press Year: 2013 pp. 207 - 227

ISBN: 9788490297513

Academic year 2021 - 2022

- Introducción a la Publicidad de las RRPP (A) (Fcom). Universidad de Navarra - Facultad de Comunicación .

- Introducción a la Publicidad de las RRPP (B) (FCom). Universidad de Navarra - Facultad de Comunicación .

- Fundamentos de la comunicación institucional (MCPC). Universidad de Navarra - Facultad de Comunicación .

Academic year 2020 - 2021

- Introducción a la Publicidad de las RRPP (B) (FCom). Universidad de Navarra - Facultad de Comunicación .

- Desafíos sociales (Master). Universidad de Navarra - Facultad de Comunicación .

- Fundamentos de la comunicación institucional (MCPC). Universidad de Navarra - Facultad de Comunicación .

- Introducción a la Publicidad de las RRPP (A) (Fcom). Universidad de Navarra - Facultad de Comunicación .

- Trabajo fin de máster. Universidad de Navarra - Facultad de Comunicación .

- Gestión de asuntos públicos (Fcom). Universidad de Navarra - Facultad de Comunicación .

- Comunicación corporativa (Marketing). Universidad de Navarra - Facultad de Comunicación .

- Comunicación de crisis. Universidad de Navarra - Facultad de Comunicación .

Academic year 2019 - 2020

- Introducción a la Publicidad de las RRPP (B) (FCom). Universidad de Navarra - Facultad de Comunicación .

- Introducción a la Publicidad de las RRPP (A) (Fcom). Universidad de Navarra - Facultad de Comunicación .

- Comunicación corporativa (Marketing). Universidad de Navarra - Facultad de Comunicación .

- Gestión de asuntos públicos (Fcom). Universidad de Navarra - Facultad de Comunicación .

- Comunicación de crisis. Universidad de Navarra - Facultad de Comunicación .

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Detalle Profesor

Natalia Rodríguez Salcedo

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Curriculum de nuestros investigadores - Investigacion

Detalle Profesor

Natalia Rodríguez Salcedo

Publications

Journals (11)

Books (2)

Book chapters (5)

Research projects

Nationals and Regionals(1)

Teaching

Academic year 2021 - 2022

Academic year 2020 - 2021

Academic year 2019 - 2020