Our researchers

Ángel Arrese Reca

Most recent scientific publications (since 2010)

Authors: Rivera, R. G., (Autor de correspondencia); Arrese Reca, Ángel; Sadaba, C.; et al.
ISSN 0273-4753  Vol. 42  Nº 1  2020  pp. 37 - 47
The management of diversity and inclusion is a major challenge for businesses in developing inclusive products and marketing strategies focused on people with disabilities. Universities can foster positive attitudes toward inclusiveness if they facilitate student recognition of differences as assets and enable them to appreciate the creation of communities where different individuals are valued. This study analyzes the experience of an innovative undergraduate seminar on inclusive marketing based on social learning theory. Designed and conducted by a former marketing manager with visual impairment, together with university scholars, the course develops the learning potential of inclusive marketing strategies and tactics through role-playing exercises and case studies. By presenting the inclusive marketing seminar theoretical framework, syllabus, and impact on students' attitudes, this research analyzes an approach to training future marketing professionals and leaders to understand people with disabilities as important stakeholders and provides key insights for universities, companies, and governments in the application of inclusive marketing and communication strategies.
Authors: Arrese Reca, Ángel (Autor de correspondencia); Vara Miguel, Alfonso
ISSN 2357-1705  Vol. 6  Nº 2  2018  pp. 74 - 93
Authors: Arrese Reca, Ángel (Autor de correspondencia); Vara Miguel, Alfonso; Salvatierra Galiano, Stella Maris; et al.
ISSN 1684-0933  Vol. 17  Nº 2  2018  pp. 41 - 65
Este estudio analiza las opiniones de políticos y expertos publicadas en cinco diarios españoles (los tres principales periódicos nacionales -El País, El Mundo y ABC-, y los dos principales periódicos financieros -Expansión y Cinco Días-) antes y después de la explosión de la burbuja inmobiliaria española. La metodología básica del estudio es el análisis de contenido, cuantitativo y cualitativo, de informaciones publicadas en los diarios citados entre 2003 y 2013. El trabajo se centra en el análisis estadístico de coincidencias y divergencias en las declaraciones y opiniones de esas fuentes en torno a la naturaleza, causas y consecuencias de la burbuja. La hipótesis general de la investigación es que antes de la crisis, especialmente entre los políticos, no hubo un verdadero debate sobre la amenaza de una burbuja del sector inmobiliario, ni sobre sus posibles causas y consecuencias probables, con lo que dominó en la opinión autorizada un consenso ¿negacionista¿.
Authors: Arrese Reca, Ángel
ISSN 1464-8849  Vol. 18  Nº 3  2017  pp. 368 - 383
Due to its peculiar nature, the economic and financial press, throughout history, has had a particular liberty of action in times of tight media controls imposed by the authorities. Both the type of content that it spreads - technical information useful for markets and businesses - and its limited public visibility - with tiny, but influential, audiences - have facilitated this media's carte blanche to influence elite public opinion in moments of profound political and economic change. This phenomenon can be analysed in some detail around the processes of the political transitions experienced in many authoritarian and totalitarian regimes in the last third of the 20th century. As discussed in this article, economic publications played an important role in changing the mindset of the ruling classes in Argentina, Spain, Russia, China and South Africa, before and after political changes, during times when freedom of the press was restricted for other media.
Authors: Arrese Reca, Ángel; Kaufmann Argüeta, Jürg
ISSN 1424-1277  Vol. 18  Nº 2  2016  pp. 75 - 97
Authors: Arrese Reca, Ángel; Vara Miguel, Alfonso
ISSN 0957-9265  Vol. 27  Nº 2  2016  pp. 133 - 155
Authors: Arrese Reca, Ángel; Vara Miguel, Alfonso
ISSN 1134-1629  Vol. 20  Nº 2  2014  pp. 933 - 951
Authors: Arrese Reca, Ángel; Medina, Mercedes; Sánchez-Tabernero Sánchez, Alfonso
Book title:  A Research Agenda for Media Economics
2019  pp. 59 - 76
This chapter focuses on how technology and content developments have changed and will continue to change the concept of audience and the relationship between media and their audiences. These developments and their impact on new ways of understanding audiences will constitute central issues in media economics and media management research. More specifically, the aim of this chapter is to analyze three key issues that deserve to be researched more thoroughly to improve understanding of audience behavior and consumer demand in complex times: competition for audiences, audience engagement and audience measurement. The main conclusion of the chapter is that a better understanding of media users‿their interests and preferences, their perception of value, the reasons for their media choices and their satisfaction with their “media diet†‿will be the basis of the best audience research in the years to come.
Authors: Arrese Reca, Ángel; Pérez Latre, Francisco Javier
Book title:  Commercial communication in the digital age information or disinformation?
2017  pp. 121 - 140
There are few commercial communication concepts that have had a rise as spectacular and fast as brand journalism. Brands' journalistic activities were usually considered under the category of content marketing and are also sometimes described using terms such as custom content, content publishing or corporate journalism. Although corporate journalism is an old practice, its development in digital environments has elevated it to a new dimension. Today, as a matter of fact, there are few large corporations or brands that resist the urge to start initiatives in the field: brand journalism seems like a modern marketing imperative. This chapter tries to clarify the conceptual nature of brand journalism, given its growing importance. First, it explains the different factors that contributed to its rise. Then it analyzes its various forms along with some keys to its use by corporations. Finally, the effects of brand journalism in terms of audience engagement, and its contribution to the tension between information and misinformation in markets, are evaluated and future developments assessed.
Authors: Medina, Mercedes; Sánchez-Tabernero Sánchez, Alfonso; Arrese Reca, Ángel
Book title:  Managing media firms and industries: what's so special about media management?
2016  pp. 243 - 259
Authors: Arrese Reca, Ángel; Vara Miguel, Alfonso
Book title:  Estudios de periodismo político y económico
2016  pp. 47 - 80
Authors: Arrese Reca, Ángel; Vara Miguel, Alfonso
Book title:  The euro crisis in the media: journalistic coverage of the economic crisis and european institutions
2015  pp. 149 - 176
Authors: Arrese Reca, Ángel; Vara Miguel, Alfonso
Book title:  Comunicación y riesgo
2012  pp. 1 - 21
Authors: Arrese Reca, Ángel
Book title:  80 claves sobre el futuro del periodismo : una selección de artículos publicados en Digital Media Weblog de ABC.es comentados por expertos
2011  pp. 47-47
Authors: Arrese Reca, Ángel
Book title:  La responsabilidad ética y social de las empresas informativas: 9º congreso internacional de ética y derecho de la información
Vol. 9  2011  pp. 65-93
Authors: Arrese Reca, Ángel; Baigorri Ruiz, Manuel
Book title:  Corporate reputation and the news media : agenda-setting within business news coverage in developed, emerging, and frontier markets
2010  pp. 168 - 191
Authors: Arrese Reca, Ángel
Book title:  Periodismo económico : viejos y nuevos desafíos : actas del XXII Congreso Internacional de Comunicación (CICOM 2007)
2010  pp. 17 - 27
Ponencia en el XXII Internacional Conference on Communication (CICOM), 15th to 16th November 2007, School of Communication, University of Navarra.
Authors: Stenvall-Virtanen, Sari; Grönlund, Mikko; Malinen, Pasi; et al.
Authors: Arrese Reca, Ángel; Vara Miguel, Alfonso
Authors: Arrese Reca, Ángel (Editor literario); Etayo Pérez, Cristina (Editor literario); Moreno Moreno, Elsa (Editor literario); et al.