Our researchers

Alfonso Sánchez-Tabernero Sánchez

. Universidad de Navarra
Facultad de Comunicación. Universidad de Navarra
Research lines
Empresa informativa
13, (Google Scholar, 12/09/2018)

Most recent scientific publications (since 2010)

Authors: Medina, Mercedes; Sánchez-Tabernero Sánchez, Alfonso; Breiner, James Gerard
ISSN 1386-6710  Vol. 30  Nº 1  2021  pp. e300118
The supply of public interest journalism that serves the needs of citizens in a democratic society has always been scarce in the media marketplace when compared with sensationalism, gossip, entertainment, propaganda, and misinformation. This scarce commodity, whose market value lies in its credibility and depends on costly investments of time and money in professional research, has frequently required a subsidy, which for more than a century was provided by advertising. Now that this subsidy has mostly been devoured by technological platforms such as Google and Facebook, the industry and profession are developing new models focused on user needs and wants with a trend toward public service rather than profit. This paper uses deductive and critical methodologies to identify the most promising business models used by media companies to counteract the decline in public-interest journalism. Our proposal is that an appropriate business model can be the best way to revitalize media companies. The research is based on Chesbrough¿s business model framework applied to 20 leading digital news publications from 16 countries. In addition, we analyze how Covid-19 has impacted those business models.
Authors: Medina, Mercedes; Sánchez-Tabernero Sánchez, Alfonso; Larrainzar Garijo, Arturo
ISSN 0122-8285  Vol. 23  Nº 1  2020 
This paper analyzes the media and entertainment companies' main strategic options about what to do for growing-internationalization or diversification-and how to do it-organic and inorganic growth-in a context of ever growing competition. We identify correlations between those strategies and three basic pillars of managers' decision-making process: growth, profitability, and indebtedness. We conclude that mergers and acquisitions can generate rapid growth, but they are expensive in terms of Return on Investment Capital (ROTC) and they usually increase the leverage of the company. Therefore, the inorganic path could not be the best option for companies with difficulties to get access to capital or for very cyclical businesses. In addition, we identify that vertical integration generates a lower ROIC than horizontal integration, and we show how internationalization strategies increase the profitability of audiovisual companies. We analyze the basic indicators of SO listed companies in the sector that meet three criteria necessary for our study: data transparency, sufficient size of the company, and a certain trajectory that would allow us to study the consequences of the chosen strategies over long periods of time, at least 15 years. We study the firms' evolution from 2010 to 2016 with metrics from the Thomson Reuters database. In that last year, they accounted for 88 percent of global television revenue.
Authors: Benavides, C.; Pérez Latre, Francisco Javier; Sánchez-Tabernero Sánchez, Alfonso; et al.
ISSN 1684-0933  Vol. 18  Nº 2  2019  pp. 51 - 71
En la industria de los medios, las innovaciones y la creciente competencia requieren un alto grado de liderazgo para mantenerse vigente (Koryak, Mole, Lockett, et al., 2015). El estudio del liderazgo parece ser un tema cada vez más relevante y esta investigación tiene como objetivo conocer en qué medida los líderes (directores y editores) se comportan y entienden sus roles en las salas de redacción chilenas y españolas. Para eso se aplicó un cuestionario con el objetivo de medir e identificar los rasgos de liderazgo que se consideran cruciales, lo que hace posible reconocer a los líderes transformacionales y diferenciar a los líderes eficientes de los ineficaces. Los resultados muestran que los editores creen que tienen la capacidad de inspirar, compartir objetivos y comprender lo que es importante, en contraste con las experiencias laborales de sus empleados, que a menudo tienen una opinión no del todo favorable.
Authors: Benavides, C.; Pérez Latre, Francisco Javier; Sánchez-Tabernero Sánchez, Alfonso; et al.
ISSN 1684-0933  Vol. 18  Nº 2  2019  pp. 51 - 71
In the media industry, fast innovations and increasing competition require a high degree of corporate leadership (Koryak, Mole, Lockett, et al., 2015). The study of leadership appears to be an increasingly relevant issue. This research aims to find out to what extent leaders (editors and publishers) behave and understand their roles in Chilean and Spanish newsrooms. A questionnaire was applied to measure and identify leadership traits that are considered crucial, thus making possible to acknowledge transformational leaders and differentiate efficient leaders from ineffective. The results show that editors believe they have the ability to inspire, share goals and understand what is important, in contrast with the working experiences of their employees, that often have a low opinion of media companies as places to work.
Authors: Sánchez-Tabernero Sánchez, Alfonso (Autor de correspondencia); Torralba López, José María
ISSN 1942-2539  Vol. 10  Nº 1  2018  pp. 15 - 29
This article describes the way in which the Catholic faith shapes education at the University of Navarra. The two aspects of the institution's identity, i.e. the Catholic dimension and the university dimension, are not juxtaposed and one is not favoured over the other. Rather, they work together and mutually reinforce each other. The article will present the basic principles of the University's Statement of Core Values, i.e. service, truth, freedom and faithfulness to the Church, and some of the initiatives that are undertaken to put them into practice. What is special about these initiatives is that they aim to promote a reflective institutional culture, since this appears to be the best way to ensure that theoretical identity is consistent with real identity.
Authors: Bayo Moriones, José Alberto; Etayo Pérez, Cristina; Sánchez-Tabernero Sánchez, Alfonso
ISSN 1424-1277  Vol. 20  Nº 3  2018  pp. 193-215
Authors: Artero, J. P., (Autor de correspondencia); Etayo Pérez, Cristina; Sánchez-Tabernero Sánchez, Alfonso
ISSN 1751-0694  Vol. 9  Nº 2  2016  pp. 107 - 115
This paper aims at providing new insights about audiences¿ opinions concerning the role of advertising and its relation with the perceived quality of TV channels. It analyses Spanish audience's perception of quality of public service broadcasters TVE1 and La 2 before and after the advertising withdrawal in 2010. The goal is identifying if the advertising removal is perceived as an improvement of the quality of TVE. The first conclusion is that a vast majority of the viewers find the channels more attractive now without any advertising than before having it. In addition, gender and age are not significant variables in order to affect this opinion. But the audience educational level does impact their perception: those less educated have a significantly better opinion about the advertising withdrawal than others who are more educated. Both national public service channels (TVE1 and La 2) have improved significantly their quality perception when comparing 2008 and 2012 surveys. They are the only two channels within the Spanish market to obtain a better quality assessment. In fact, all channels tend to maintain or reduce their quality perception in the 2008¿2012 time period.
Authors: Artero, J. P., (Autor de correspondencia); Sánchez-Tabernero Sánchez, Alfonso
ISSN 0267-3231  Vol. 30  Nº 3  2015  pp. 319 - 336
Media concentration has always been a controversial topic. In any media market, the dominant position of some companies may distort the free flow of information and, as a result, can decrease media pluralism and the quality of democracy. This article analyses 10 media and telecommunications product markets in Spain from 1984 to 2012. With this comprehensive and long-term approach, it concludes that content industries are moderately but increasingly concentrated, while technology industries are highly but decreasingly concentrated.
Authors: Bayo-Moriones, A., (Autor de correspondencia); Etayo Pérez, Cristina; Sánchez-Tabernero Sánchez, Alfonso
ISSN 2055-6225  Vol. 25  Nº 6  2015  pp. 813 - 835
Purpose ¿ The purpose of this paper is to elucidate the relationship between the political orientation of television viewers and their perception of television programming quality. Design/methodology/approach ¿ Information from a sample of 2,843 viewers is used. Ordinary least square models are estimated to test the theoretical hypotheses. Findings ¿ The results suggest that the ideological position of viewers has a significant bearing on their evaluation of the quality of television channels. They also point to the key role played by news programming in the audience¿s general assessment of channels quality. Research limitations/implications ¿ There are a number of limitations to this research, which are largely related to the data analyzed, since they are cross-sectional and measures based on a single item are used. Future research in this field ought to take the multidimensional nature of the concepts discussed here into greater consideration. Practical implications ¿ If political orientation colors viewer perception of quality television, it seems worthwhile for television schedulers to have more information about the political-ideological profile of their audience, so as to design a more appealing programming range for their target viewers. Regarding the impact of the perceived quality of news programs on the perceived quality of the whole channel, it would make sense for television managers to invest in news programs not only on the basis of the size of the audience ...
Authors: Artero, J. P.; Etayo Pérez, Cristina (Autor de correspondencia); Sánchez-Tabernero Sánchez, Alfonso
ISSN 1652-2354  Vol. 12  Nº 4  2015  pp. 205 - 223
This article examines perceived television quality by considering the role played by viewers concerns about television content. These concerns are classified into two categories: pragmatic and moral. The research question is analysed empirically for Spain. Results show that pragmatic concerns are more important for the audience than moral concerns both in 2008 and 2012. Both types of factors are considered to have worsened their development in this period. However, general perception of television quality in Spain has improved between 2008 and 2012. This is associated to a more positive opinion regarding national public service television, but to a more negative perception of the quality of television channels.
Authors: Artero, J. P.; Etayo Pérez, Cristina; Sánchez-Tabernero Sánchez, Alfonso
ISSN 2001-0818  Vol. 2  Nº 3  2013  pp. 489 - 504
This article analyses perceived television quality in a sample of Spanish consumers by considering the role played by viewers' concerns about television contents. It applies to all kinds of terrestrial television channels in Spain. These concerns are found to be classiffied in two categories: pragmatic and moral. The intensity of these concerns is related to the socio-demographic characteristics of the viewers. Male, older and educated viewers are found to show stronger pragmatic concerns on TV content whereas women and older viewers show stronger moral concerns. Pragmatic concerns have a negative influence on perceived TV quality, but no effect is detected for moral concerns.
Authors: Pardo Fernández, Alejandro; Sánchez-Tabernero Sánchez, Alfonso
ISSN 0211-2175  Nº 47  2012  pp. 37 - 56
La globalización ha reavivado el debate sobre la concentración de los medios de comunicación. La industria cinematográfica representa un caso paradigmático. Este artículo analiza la situación del mercado cinematográfico en España, y en particular, del sector de la distribución. Para ello, aborda un triple objetivo: en primer lugar, identificar el grado de concentración del mercado cinematográfico español; en segundo término, analizar la relación existente entre el éxito de las películas norteamericanas y la posición dominante de las "majors" hollywoodienses; y, finalmente, evaluar los efectos de esta situación en el funcionamiento de las películas españolas y europeas en el conjunto del mercado nacional. Globalization has been re-opened the debate on the concentration of media companies. This paper analyses the Spanish film market, focused on the theatrical distribution sector. For this, it addresses a triple aim: first of all, to identify the degree of concentration in the Spanish film distribution market; secondly to analyse the links between U.S. movies¿ box office success and the dominant position of the Hollywood majors; and, lastly, to evaluate the effects of this situation on the performance of Spanish and European films in the domestic market.
Authors: Pardo Fernández, Alejandro; Sánchez-Tabernero Sánchez, Alfonso
ISSN 1424-1277  Vol. 14  Nº 1  2012  pp. 51 - 71
The globalization phenomenon has reopened the debate on the concentration of media and entertainment industries, particu- larly in the film distribution market. Some authors consider that the dominant position of U.S. companies comes from the higher identification of American films with the tastes of the European audience. Others argue that the Hollywood success is mainly due to its control of the distribution system. U.S. films account for an average of 63.4% of the European market. In return, European films represent 3.6% of the North American box office. There are around 450 active film distribution companies in Europe, the majority of them being nationally controlled firms, and only a small percentage of them belong to U.S. majors. Nevertheless, these U.S. subsidiaries are ranked among the top 10 leading film distributors in Europe according to market share. This article attempts to make a further contribution in market concentration analysis, looking at the situation of film distribution in the 5 biggest Western European countries. It also explores if the success of American companies is due to their management and marketing skills or if, by the contrary, it is the consequence of their dominant market positions.
Authors: Artero Muñoz, Juan Pablo; Herrero Subias, Mónica; Sánchez-Tabernero Sánchez, Alfonso
ISSN 1940-0810  Vol. 4  2011  pp. 68 - 79
Authors: Artero Muñoz, Juan Pablo; Herrero Subías, Mónica; Sánchez-Tabernero Sánchez, Alfonso
ISSN 1137-1102  Vol. 15  Nº 28  2010  pp. 49 - 63
El mercado de la televisión en España ha multiplicado su oferta de contenidos audiovisuales en los últimos años. El objeto de la investigación es la relación entre este hecho y la percepción de calidad de los servicios televisivos recibidos por parte del público. La metodología aplicada incluye una encuesta de ámbito nacional. Los resultados confirman que el nivel de consumo o la abundancia de oferta no se corresponden con un alto índice de satisfacción del público; que la percepción de calidad es menor entre las personas de mayor nivel educativo; que las cadenas generalistas no presentan de diferencias significativas en la valoración por parte de la audiencia; y, finalmente, que buena parte del público muestra preocupación con los contenidos televisivos y sus efectos en la sociedad.
Authors: Artero Muñoz, Juan Pablo; Herrero Subías, M.; Sánchez-Tabernero Sánchez, Alfonso
ISSN 1138-9761  Vol. 13  Nº 1  2010  pp. 59 - 65
In this article, we will analyse the effects of digitalisation and convergence, both in the world of television and in the evolution of business models for firms in this sector. We will also refer to the convergence of business and technology in new intermediaries in the audiovisual market. Later on we will describe the public¿s increasingly important role and, finally, we will examine the possible scenarios for Spain¿s audiovisual sector in the second decade of this century.
Authors: Arrese Reca, Ángel; Medina, Mercedes; Sánchez-Tabernero Sánchez, Alfonso
Book title:  A Research Agenda for Media Economics
2019  pp. 59 - 76
This chapter focuses on how technology and content developments have changed and will continue to change the concept of audience and the relationship between media and their audiences. These developments and their impact on new ways of understanding audiences will constitute central issues in media economics and media management research. More specifically, the aim of this chapter is to analyze three key issues that deserve to be researched more thoroughly to improve understanding of audience behavior and consumer demand in complex times: competition for audiences, audience engagement and audience measurement. The main conclusion of the chapter is that a better understanding of media users‿their interests and preferences, their perception of value, the reasons for their media choices and their satisfaction with their “media diet†‿will be the basis of the best audience research in the years to come.
Authors: Artero Muñoz, Juan Pablo; Sánchez-Tabernero Sánchez, Alfonso
Book title:  Handbook of media management and economics
2018  pp. 52 - 63
Authors: Medina, Mercedes; Pérez Latre, Francisco Javier; Sánchez-Tabernero Sánchez, Alfonso; et al.
Book title:  Innovation policies in the european news media industry. A Comparative Study
2017  pp. 65 - 79
Authors: Artero, J. P.; Sánchez-Tabernero Sánchez, Alfonso
Book title:  Who owns the world's media?: media concentration and ownership around the world
2016  pp. 311 - 337
Authors: Pérez Latre, Francisco Javier; Sánchez-Tabernero Sánchez, Alfonso
Book title:  Retos de futuro de la televisión autonómica: estructura, financiación, contenido y audiencia
2016  pp. 286-297
La transformación digital es parte de cambios profundos en las sociedades post-industriales que afectan a todas las instituciones sociales. Las empresas informativas públicas no son excepciones a esta regla. En la primera fase de esta transición digital, los medios usaban canales digitales para distribuir los contenidos ¿de siempre¿ buscando nuevas fuentes de ingresos (Picard, 2014). Los resultados fueron, cuando menos, decepcionantes. Comienza ahora una etapa en que las empresas necesitan complementar el modelo que reunía grandes audiencias y anunciantes con modelos que faciliten el pago directo y las suscripciones. Apenas estamos empezando a entender el impacto en la gestión de tendencias como la participación, la movilidad o la ¿multimedialidad. En los medios digitales, la participación de las audiencias debería darse por supuesta y existe una tendencia de medios sociales a negocios sociales (Picone, Courtois, & Paulussen, 2014). En cualquier caso, el ¿lenguaje¿ de los medios digitales es diferente al tradicional (Pérez-Latre, 2007; Pérez-Latre & Sánchez-Tabernero, 2014).
Authors: Medina, Mercedes; Sánchez-Tabernero Sánchez, Alfonso; Arrese Reca, Ángel
Book title:  Managing media firms and industries: what's so special about media management?
2016  pp. 243 - 259
Authors: Sánchez-Tabernero Sánchez, Alfonso
Book title:  La audiencia en la era digital
2015  pp. 39 - 67
Authors: Pérez Latre, Francisco Javier; Sánchez-Tabernero Sánchez, Alfonso
Book title:  The business of media: change and challenges
2015  pp. 53 -62
Authors: Sánchez-Tabernero Sánchez, Alfonso; Villanueva Galobart, Julián; Orihuela Colliva, José Luis
Book title:  Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets
2013  pp. 161 - 178
his chapter will explore how media companies can use social networks for selling their products and services. We will suggest that the Web 2.0 is an efficient way to create and protect brand recognition, but it cannot be used as a substitutive of traditional marketing channels. First of all, we will analyze the nature of social networks: what are the reasons for their success, what are their competitive advantages and how they built entry barriers. Then, we will look at the expectations of networks' members, considering different typologies: frequent users vs. occasional users, ¿focused¿ networks vs. non specialized networks, young audiences vs. old audiences¿ After that, we will study how some of the most innovative companies are using social networks as a new option of their marketing mix. We will pay attention to cases of success but we also describe some failures and we will try to understand the reasons for those different results. Finally, we will show how media companies can make an efficient use of the most popular social networks to foster the value of their brands and also to avoid a possible spiral of negative opinions from unhappy consumers. We will use descriptive and qualitative methods, including in-depth interviews with managers of companies.
Authors: Pérez Latre, Francisco Javier; Artero Muñoz, Juan Pablo; Sánchez-Tabernero Sánchez, Alfonso
Book title:  Póeticas de la persona: creación, responsabilidad y vigencia en la comunicación pública y la cultura
2013  pp. 54 - 63
Existe un amplio reconocimiento de la singularidad de las empresas de comunicación en cuanto a su impacto y responsabilidad. Este consenso que emerge de la literatura de nuestro campo científico, tiene su origen -o, al menos, un momento muy significativo de toma de conciencia colectiva- en la Comisión Hutchins en Estados Unidos, y ha influido también en las regulaciones de la Unión Europea sobre los medios. Tanto en Europa como en América se ha consolidado una tradición normativa que implica el desarrollo de legislación específica del mercado de la comunicación. Este trabajo tiene por objeto elaborar un paradigma de responsabilidad que sirva como referencia a las empresas de comunicación, influya en su gobierno corporativo y aumente los niveles de confianza del público hacia los medios. Se basa en las aportaciones científicas de Leo Bogart (1921-2005) uno de los pioneros del estudio del ¿Media Management¿ que, como veremos, dedicó la mayor parte de su larga vida profesional al estudio y a la práctica de tareas directivas en el ámbito de la comunicación. Los autores proponemos ¿como Bogart- que la responsabilidad puede ser una poderosa fuente de innovaciones y de creatividad en la industria de los medios y del entretenimiento.
Authors: Orihuela Colliva, José Luis; Sánchez-Tabernero Sánchez, Alfonso; Villanueva Galobart, Julián
Book title:  Comunicacion y vida social : estudios en honor del profesor Esteban López-Escobar
2012  pp. 847 - 862
Authors: Artero Muñoz, Juan Pablo; Sánchez-Tabernero Sánchez, Alfonso
Book title:  Enciclopedia de la Comunicación
2011  pp. 373 - 431
Authors: Artero Muñoz, Juan Pablo; Etayo Pérez, Cristina; Herrero Subías, Mónica; et al.
Book title:  The media industries and their markets: quantitative analyses
2010  pp. 141 - 154
Authors: Sánchez-Tabernero Sánchez, Alfonso
Book title:  El cambio mediático
2010  pp. 59 - 74
Authors: Sánchez-Tabernero Sánchez, Alfonso
Book title:  Globalization and pluralism: reshaping public TV in Europe
2010  pp. 45 - 68
Authors: Pérez Latre, Francisco Javier; Sánchez-Tabernero Sánchez, Alfonso
This book tells how the media industry has been buffeted by winds that seriously threatened its essential pillars. Free access and Internet development have caused a dramatic drop of the value of contents. The public could often find it at no cost, moving away from media that were poorly differentiated. The industry needs better leaders, managers with vision, who can take risks and break the cycle of systematic imitation of formulas that belong to the past.
Authors: Pérez Latre, Francisco Javier; Sánchez-Tabernero Sánchez, Alfonso
Este libro narra cómo una industria estable se vio zarandeada por vientos que amenazaron seriamente sus pilares esenciales. La gratuidad y el desarrollo de Internet hicieron que el valor de los contenidos descendiera dramáticamente. El público encontraba la información y el entretenimiento a menudo sin coste alguno; por eso comenzó a huir de los medios, que estaban poco diferenciados y resultaban previsibles en sus temas y enfoques.
Authors: Artero Muñoz, Juan Pablo (Coordinador); Bel Mallén, José Ignacio (Coordinador); Sánchez-Tabernero Sánchez, Alfonso (Coordinador); et al.
Authors: Artero Muñoz, Juan Pablo (Coordinador); Bel Mallén, José Ignacio (Coordinador); Sánchez-Tabernero Sánchez, Alfonso (Coordinador); et al.

Teaching experience