Nuestros investigadores

Beatriz Gómez Baceiredo

Publicaciones científicas más recientes (desde 2010)

Autores: Rodríguez, Natalia; Gómez, Beatriz;
Revista: JOURNAL OF PUBLIC RELATIONS RESEARCH
ISSN 1062-726X  Vol. 29  Nº 1  2017  págs. 16 - 37
This research concentrates on Teresa Dorn's contributions to the history/ herstory of public relations through the analysis of her first 20 years in the profession, 15 of which were devoted to making Burson-Marsteller a prominent multinational company in Spain and Europe. The study explores the process of how Burson-Marsteller became one of the top consultancies in a country with a newly established democracy through the report of a life history. This methodology leads to a better understanding of when, why, and how the first international consultancy was settled in Spain and succeeded under the guidance of an American female practitioner.
Autores: Carrasco, JM; García, M.; Navas, Alejandro; et al.
Revista: PLOS ONE
ISSN 1932-6203  Vol. 12  Nº 10  2017  págs. e0184806
Introduction The goal of palliative care (PC) is to improve the quality of life of terminal stage patients and their families. The subject frequently appears in the mass-media and this helps create a socially accepted identity. The aim of this study is to describe and analyse PC related news items appeared in the Spanish written media. Methodology A descriptive cross-sectional study was designed. Considering diffusion, scope and the range in editorial policy criteria, four printed newspapers (PN) were selected, together with four exclusively digital media sources (DM). Through Mynews, a newspaper content depository, and the search tool for each DM website, articles published between 2009 and 2014 which included the terms "palliative care" and "palliative medicine" were sought. A questionnaire was created to characterise each article identified and a descriptive analysis was undertaken. Results A total of 627 articles were identified, of which 359 (57%) were published in PN (42% in the printed editions -PE- 16% in their online editions -OE-) and 268 (43%) in DM. In general, they appeared mainly in sections concerning Health (23%), Culture and Society (18%) and General/Home News (15%). In PE, just 2% were found in the Health section and nearly 70% in Culture and Society and General/Home News. Most of the articles were informative in nature and contained socio-political messages (90%). Statements by PC professionals were found in 35% of the articles and by politicians in 32%. The most frequent content was related to facing end of life (74%) and patient quality of life (70%). Conclusions The Spanish written media reflects the socio-political interest aroused by PC. Nevertheless, messages circulating about PC do not describe professional practice, or the contribution of the same for patients. Content more in line with the clinical practice might help contribute to the development of this new area of medicine.
Autores: Rodríguez, Natalia; Gómez, Beatriz;
Revista: Sphera Pública
ISSN 1180-9210  Nº 11  2011  págs. 69 - 91
Autores: López Pan, Fernando; Gómez, Beatriz;
Libro:  Periodismo literario: naturaleza, antecedentes, paradigmas y perspectivas
2010  págs. 21 - 40
Autores: Gómez, Beatriz;
Libro:  Estrategias argumentativas en el discurso periodístico
2010  págs. 51 - 68