Nuestros investigadores

Ángel María Arrese Reca


Publicaciones científicas más recientes (desde 2010)

Autores: Arrese Reca, Ángel María
ISSN 1464-8849  Vol. 18  Nº 3  2017  págs. 368 - 383
Due to its peculiar nature, the economic and financial press, throughout history, has had a particular liberty of action in times of tight media controls imposed by the authorities. Both the type of content that it spreads - technical information useful for markets and businesses - and its limited public visibility - with tiny, but influential, audiences - have facilitated this media's carte blanche to influence elite public opinion in moments of profound political and economic change. This phenomenon can be analysed in some detail around the processes of the political transitions experienced in many authoritarian and totalitarian regimes in the last third of the 20th century. As discussed in this article, economic publications played an important role in changing the mindset of the ruling classes in Argentina, Spain, Russia, China and South Africa, before and after political changes, during times when freedom of the press was restricted for other media.
Autores: Arrese Reca, Ángel María; Vara Miguel, Alfonso
ISSN 0957-9265  Vol. 27  Nº 2  2016  págs. 133 - 155
Autores: Arrese Reca, Ángel María; Kaufmann, Jürg
ISSN 1424-1277  Vol. 18  Nº 2  2016  págs. 75 - 97
Autores: Arrese Reca, Ángel María; Vara Miguel, Alfonso
ISSN 1134-1629  Vol. 20  Nº 2  2014  págs. 933 - 951
Autores: Arrese Reca, Ángel María; Pérez Latre, Francisco Javier
Libro:  Commercial communication in the digital age information or disinformation?
2017  págs. 121 - 140
There are few commercial communication concepts that have had a rise as spectacular and fast as brand journalism. Brands' journalistic activities were usually considered under the category of content marketing and are also sometimes described using terms such as custom content, content publishing or corporate journalism. Although corporate journalism is an old practice, its development in digital environments has elevated it to a new dimension. Today, as a matter of fact, there are few large corporations or brands that resist the urge to start initiatives in the field: brand journalism seems like a modern marketing imperative. This chapter tries to clarify the conceptual nature of brand journalism, given its growing importance. First, it explains the different factors that contributed to its rise. Then it analyzes its various forms along with some keys to its use by corporations. Finally, the effects of brand journalism in terms of audience engagement, and its contribution to the tension between information and misinformation in markets, are evaluated and future developments assessed.
Autores: Medina Laverón, María de las Mercedes; Sánchez-Tabernero Sánchez, Alfonso María; Arrese Reca, Ángel María
Libro:  Managing media firms and industries: what's so special about media management?
2016  págs. 243 - 259
Autores: Arrese Reca, Ángel María; Vara Miguel, Alfonso
Libro:  Estudios de periodismo político y económico
2016  págs. 47 - 80
Autores: Arrese Reca, Ángel María; Vara Miguel, Alfonso
Libro:  The euro crisis in the media: journalistic coverage of the economic crisis and european institutions
2015  págs. 149 - 176
Autores: Arrese Reca, Ángel María; Vara Miguel, Alfonso
Libro:  Comunicación y riesgo
2012  págs. 1 - 21
Autores: Arrese Reca, Ángel María
Libro:  80 claves sobre el futuro del periodismo : una selección de artículos publicados en Digital Media Weblog de comentados por expertos
2011  págs. 47-47
Autores: Arrese Reca, Ángel María
Libro:  La responsabilidad ética y social de las empresas informativas: 9º congreso internacional de ética y derecho de la información
Vol. 9  2011  págs. 65-93
Autores: Arrese Reca, Ángel María; Baigorri Ruiz, Manuel
Libro:  Corporate reputation and the news media : agenda-setting within business news coverage in developed, emerging, and frontier markets
2010  págs. 168 - 191
Autores: Arrese Reca, Ángel María
Libro:  Periodismo económico : viejos y nuevos desafíos : actas del XXII Congreso Internacional de Comunicación (CICOM 2007)
2010  págs. 17 - 27
Ponencia en el XXII Internacional Conference on Communication (CICOM), 15th to 16th November 2007, School of Communication, University of Navarra.
Autores: Stenvall-Virtanen, Sari; Grönlund, Mikko; Malinen, Pasi; et al.
Autores: Arrese Reca, Ángel María; Vara Miguel, Alfonso
Autores: Arrese Reca, Ángel María (Editor literario); Etayo Pérez, Cristina (Editor literario); Moreno Moreno, Elsa (Editor literario); et al.