Nuestros investigadores

Inés Olza Moreno

Publicaciones científicas más recientes (desde 2010)

Autores: Steen, F. F.; Hougaard, A.; Joo, J.; et al.
ISSN 2199-174X  Vol. 4  Nº 1  2018 
Research into the multimodal dimensions of human communication faces a set of distinctive methodological challenges. Collecting the datasets is resource-intensive, analysis often lacks peer validation, and the absence of shared datasets makes it difficult to develop standards. External validity is hampered by small datasets, yet large datasets are intractable. Red Hen Lab spearheads an international infrastructure for data-driven multimodal communication research, facilitating an integrated cross-disciplinary workflow. Linguists, communication scholars, statisticians, and computer scientists work together to develop research questions, annotate training sets, and develop pattern discovery and machine learning tools that handle vast collections of multimodal data, beyond the dreams of previous researchers. This infrastructure makes it possible for researchers at multiple sites to work in real-time in transdisciplinary teams. We review the vision, progress, and prospects of this research consortium.
Autores: Carrasco, JM; García, M.; Navas, Alejandro; et al.
Revista: PLOS ONE
ISSN 1932-6203  Vol. 12  Nº 10  2017  págs. e0184806
Introduction The goal of palliative care (PC) is to improve the quality of life of terminal stage patients and their families. The subject frequently appears in the mass-media and this helps create a socially accepted identity. The aim of this study is to describe and analyse PC related news items appeared in the Spanish written media. Methodology A descriptive cross-sectional study was designed. Considering diffusion, scope and the range in editorial policy criteria, four printed newspapers (PN) were selected, together with four exclusively digital media sources (DM). Through Mynews, a newspaper content depository, and the search tool for each DM website, articles published between 2009 and 2014 which included the terms "palliative care" and "palliative medicine" were sought. A questionnaire was created to characterise each article identified and a descriptive analysis was undertaken. Results A total of 627 articles were identified, of which 359 (57%) were published in PN (42% in the printed editions -PE- 16% in their online editions -OE-) and 268 (43%) in DM. In general, they appeared mainly in sections concerning Health (23%), Culture and Society (18%) and General/Home News (15%). In PE, just 2% were found in the Health section and nearly 70% in Culture and Society and General/Home News. Most of the articles were informative in nature and contained socio-political messages (90%). Statements by PC professionals were found in 35% of the articles and by politicians in 32%. The most frequent content was related to facing end of life (74%) and patient quality of life (70%). Conclusions The Spanish written media reflects the socio-political interest aroused by PC. Nevertheless, messages circulating about PC do not describe professional practice, or the contribution of the same for patients. Content more in line with the clinical practice might help contribute to the development of this new area of medicine.
Autores: Olza, Inés;
ISSN 2254-7290  Vol. Anexo 2  2014  págs. 85 - 98
Autores: Amigot Castillo, L.; Olza, Inés;
Libro:  Didáctica y traducción de las unidades fraseológicas
2014  págs. 115 - 130
Autores: Olza, Inés;
Libro:  Publicidad 360º
2014  págs. 305 - 315
En este capítulo se explora, desde una perspectiva semiótica y cognitiva, el potencial argumentativo que posee en la publicidad el empleo de lo que se ha dado en llamar «metáforas» y «metonimias multimodales». Partiendo de la premisa de que la metáfora y la metonimia se conforman primariamente como modelos cognitivos o de pensamiento, se analiza la manifestación que dichos modelos pueden tener en los distintos niveles del lenguaje publicitario o, dicho de otro modo, en los diversos «modos» o canales de comunicación que intervienen en la construcción de los mensajes en este ámbito. Se analiza, de este modo, la frecuente imbricación existente en la publicidad entre las metáforas/metonimias visuales y las metáforas/metonimias verbales, desarrollándose, además, un análisis diferenciado de su articulación en la publicidad comercial e institucional, por un lado, y audiovisual y de la prensa, por otro. Al hilo de este análisis, se apuntan, asimismo, algunas relaciones que los tropos multimodales suelen establecer con otros recursos expresivos habituales en la publicidad
Autores: Olza, Inés;
Libro:  Del discurso de los medios de comunicación a la lingüística del discurso
2014  págs. 343 - 366
Autores: Olza, Inés;
Libro:  Language Use in the Public Sphere: Methodological Perspectives and Empirical Applications
2014  págs. 521 - 556
Autores: Olza, Inés;
Libro:  Kontrastive Phraseologie Deutsch-Spanisch
2014  págs. 65 - 79
Autores: Olza, Inés; Manero Richard, E.;
Libro:  Fraseopragmática
2013  págs. 7 - 19
Autores: Olza, Inés;
Libro:  Fraseopragmática
2013  págs. 185 - 227
Autores: Breeze, Ruth Grace, (Editor); Olza, Inés, (Editor)
Despite the apparent novelty and fluidity of the media today, there is strong evidence that patterns are emerging which both reflect and extend the evaluative paradigms previously observed in the print and broadcast media. In this complex scenario, discourse analysis offers a rich and varied methodology for understanding the different types of evaluation conveyed through media texts and the way these project, reflect and develop their relationships with their audience. The chapters in this volume draw on a variety of analytical tools, including appraisal analysis, argumentation theory, multimodal approaches and corpus linguistics, to address the issue of evaluation in media discourse. The theoretical underpinning for these chapters ranges from corpus-informed discourse studies, through critical discourse analysis and semio-communicative approaches, to Bakhtinian perspectives. Although the chapters are all in English, the scope of the volume is broadly European, covering aspects of the British, Spanish, Dutch and German media in their traditional and online manifestations, as well as contrastive studies
Autores: Pérez-Salazar, Carmela, (Editor); Olza, Inés, (Editor)
Autores: Olza, Inés, (Editor); Loureda Lamas, Ó., (Editor); Casado Velarde, M, (Editor)
Autores: Olza, Inés, (Editor); Manero Richard, E., (Editor)
Título: Fraseopragmática