Alan B. Albarran, world leading scholar in media economics, lectures in fcom

The editor of 'International Journal of Media Economics' has been invited to teach a doctoral seminar on media management

	Alan B. Albarran.

fcom, may 13, 2006
Professor Alan B. Albarran spends a week in May 2006 at the School of Communications of University of Navarra while teaching an intensive doctoral seminar in Media Management and Economics. Albarran is one of the world leading researchers in that scientific field, jointly with some others as Robert Picard, Ben Compaine, Bengamin Bates and Alfonso Sánchez-Tabernero. For nine years, he has worked as editor of the very prestigious Journal of Media Economics and has been recently appointed on the same position for the International Journal on Media Management. At the same time, he is employed as chair of the Department of Radio, Television and Film at University of North Texas.

Alan B. Albarran is the author of six books: Management of Electronic Media, Media Economics, Global Media Economics, Understanding the Web, The Radio Broadcasting Industry, and Time and Media Markets. His last work has been to act as primary editor of the first global Handbook of Media Management and Economics.

Dr. Albarran has given workshops and lectures in several countries including Spain, Italy, Germany, France, Sweden, Finland, the United Kingdom, Switzerland and Mexico. In the spring of 2005 he lectured in China for the first time, and next June he will lecture with a Fulbright grant in Moscow State University.

Albarran taught a five-days seminar on the fundamentals of media economics. Topics covered included concentration, competition, globalization, industry segments and the changing conditions of technology. He stated that "media firms are increasingly functioning in a global environment". Consequently, "globalization will continue to be a primary goal of major media firms", he pointed out. Finally, he concluded that understanding and appreciation of other cultures and values are critical for globalization to be successful.

As well as the School of Communications, Albarran and his wife Beverly, had the opportunity to visit IESE Business School at Madrid Campus and the Castle of Xavier, the place in Navarra where St. Frances Xavier was born five hundred years ago. Albarran´s next research step will consist on the creation of a new center for the study of hispanic media at the United States of America.