Knowledge of the areas of communication and marketing, and of the different departments within the advertising agency. Skills needed for media planning and creative thinking. Business and management vision. Mastery of the tools used in media planning. Sound understanding of the consumer.

Creativity. Strategic mentality. Ability to work in a team. Writing skills and visual imagination.

These Certificate Programs enable students of the University of Navarra to accredit their special knowledge of one of nine areas which are in great professional demand: Corporate Communication, Cultural Communication, Integrated Marketing Communication, Political Communication, Social Communication, Media Management, Screenwriting for TV and Film, Visual Journalism and Production of TV and Film Fiction. To obtain these Certificates it is not necessary to enroll for more courses than are strictly necessary to obtain the degree. It is only necessary to take the optional courses indicated for each Certificate Program.

Strategy and marketing: Management of advertising accounts (clients); Media planning and purchasing; Media departments in advertising agencies and media consultant services; Audience research; Market and competition research. Development of messages: Writing persuasive messages, Art director, Graphic design. Communication management (PR): Press offices (media and corporations in any sector), Corporate brand management, Relations outside the corporation, Communication within the corporation. New technologies: Advertising and marketing for Internet, Web page design, Interactive advertising (creativity and design).

El Estudio, an advertising laboratory for students, is a focal point for their creativity. Many of their advertisements have won international prizes. Students also collaborate in advertising trade fairs such as El Sol, in Latin America, and El Chupete which specializes in children's advertising.